This week’s tip is a simple but impactful one that can elevate your boxed chocolates and potentially boost your profits without adding much to your cost per box.

If you're aiming to give your boxed chocolates a more luxurious appeal, consider adding a single premium chocolate to each box and place it at the center making it the focal point. By incorporating just one high-end or expensive piece, you increase the perceived value of the entire selection. This elegant centerpiece naturally draws attention and suggests that your chocolates are of premium quality. By adding a high-end piece, you also may be able to raise the price and potentially increase your profit margin. 

You may already have a signature confection that checks all the boxes, if so make it the star of your boxed chocolates. Keep reading if you need inspiration to level up your confections.

Photo credit: Simply Recipes/Cindy Rahe

Gold-Leaf Champagne Truffles

A splash of champagne is sure to elevate any confection, and a hint of sparkle in the form of gold leaf or gold cocoa butter will take it to the next level. Check out this recipe for champagne chocolate truffles.

Photo credit: Lammes Candies

Sea Salt Caramels with Gourmet Salt

Gourmet sea salt can instantly add value to confections, along with an undeniable punch of flavor and satisfying crunch. The Hawaiian salted dark chocolate caramels are a top seller for RCI member Lammes Candies. Coated in dark chocolate and delicately sprinkled with pink Hawaiian salt flakes, it brings a perfect balance of flavor and texture, adding a luxurious showcase piece to any box.

Photo credit: Simply So Good

Hazelnut Gianduja

Made from premium hazelnuts and velvety chocolate, layered gianduja squares are as eye-catching as they are delicious. We like how Simply So Good tops each square with a whole blanched hazelnut for dramatic effect. The same concept could be applied by topping your already enrobed confections with other nuts, such a roasted pistachio or a whole candied pecan, even a single large coconut flake.

A single luxurious piece can transform each box into a memorable, upscale experience for your customers. By highlighting a unique, high-end piece as the focal point, you communicate quality that customers are willing to pay a little more for. Try using phrases like "Signature Piece" or "Exclusive Collection" on your packaging or displays to enhance this impression further.

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This week we’re gaining inspiration from one of the most underestimated fall ingredients—the sweet potato. While it’s unlikely that the sweet potato currently holds a spot in your collection of candy ingredients, we’re hoping you’ll give this surprisingly versatile super spud a chance to prove its worth in your candy kitchen this fall.

If sweet potato casserole is part of your family’s Thanksgiving spread, you may have thought to yourself, “this is good enough to be dessert!” That’s not just because of the gooey, toasted marshmallows on top. When roasted, sweet potatoes weep liquid which can be reduced to a naturally sweet, thick and creamy texture similar to caramel sauce. Add sugar, butter and heavy cream to make a more earthy variation of caramel or omit the dairy completely to make a vegan caramel.

Spiced Sweet Potato Caramels
Like sweet potato casserole, but better! This recipe is similar to pumpkin caramel, but with pureed sweet potato. You could use canned sweet potato puree to save time, but more importantly, consider layering this caramel with marshmallow to achieve the full sweet-potato-casserole effect. Or coat in chocolate and top with sea salt, because, why not?!

Photo: Dude Sweet Chocolate

Dulce de leche and Sweet Potato
Though a turkey shape may be a timelier application here, we’re loving this combination of dulce de leche, sweet potato and sea salt encased in dark chocolate.

Photo: AllRecipes/Bruce’s Yams

Salted Cashew Sweet Potato Fudge
Although unexpected, canned yams and cashew butter contribute to the rich flavor of this fudge recipe. Give it a try and you may find it to be a new fall favorite.

Photo: Mission Chocolate

Sweet Potato Dark Chocolate Bar
Inspired by dulce de batata (a Dominican sweet potato pudding), this bean-to-bar chocolate maker uses sweet potato as substitute for animal milk in their vegan chocolate line.

Sweet Potato Caramel Sauce
This approach is not for everyone, but if you enjoy experimenting and can appreciate a very minimal ingredient list and/or want to grow your vegan customer base, this two-ingredient recipe for sweet potato caramel sauce may be worth a try. This sauce could be used for savory or sweet applications and could the base for a number of other sweet potato experiments.

Move over pumpkin and make room for the versatile sweet potato as a new favorite fall ingredient! Not only is the sweet potato a beloved addition to many holiday potlucks (shout out to sweet potato casserole and pie!), it is also a superstar in the vegan community. If you find the humble sweet potato as endearing as we do, share your sweet potato confections on RCI’s Facebook page @retailconfectioners.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Consumers’ flavor preferences are divided between two trends. One based on comforting and nostalgic, more traditional flavors and the other on novelty, experimentation and intensity. These are not mutually exclusive; consumers will migrate between the two based on individual needs and external factors, shared Chiara Calcagnini and Eva Teyssier with Barry Callebaut in an article written for RCI’s Kettle Talk magazine.

Experimental: Caramel with a Twist

Consumers love to try out new flavor combinations. A caramel flavor with a twist can provide enough of a familiar ground to persuade them to take the plunge towards novelty flavors or ingredients. Twists also bring new life and interest to offerings that may otherwise be overlooked because they’ve been seen so many times before.

Twists and pairings

Caramel pairs wonderfully with a variety of different inclusions to create multi-sensorial experiences. Combinations with healthier inclusions like seeds, nuts and dried fruits are especially appealing for consumers. All sorts of caramel twists including combinations with cocktail-based flavors, rosemary and sea salt, cocoa nibs, etc. can bring your caramel creations to a next level and create an elevated and premium perception. Caramel also has incredible potential to satisfy various eating occasions and consumer needs. For example, caramel and caramel products are the perfect solution for the rising trend of on-the-go consumer snacking.

In the spirit of exploring new and creative twists on caramel, we’re sharing 3 variations of caramel flavors to try this fall.

Photo credit: Shotwell Candy Co.

Old Fashioned Cocktail Caramels

If a caramel walked into a bar—a swanky, retro bar—it might walk out tasting like Shotwell Candy Co.’s “Old Fashioned” Cocktail Caramels. Described as “buttery soft caramel, infused with aromatic bitters, barrel-aged bourbon, and orange extract.”

Photo credit: King Arthur Baking Company

Salted Rosemary Caramel Sauce

For herbaceous twist on your class caramel recipe, add a hint of fresh rosemary. This recipe for salted rosemary caramel sauce calls for boiled apple cider to add a more refined flavor and also recommends straining the caramel to remove any remaining pieces of rosemary.

Sweet tip: Speaking of caramel sauce, if you have a great caramel recipe and aren’t currently making caramel sauce, this could be a natural variation which would give your customers another way to enjoy your caramel.

Photo credit: Love & Olive Oil

Dark Chocolate Cocoa Nib Caramels

Especially if you already have chocolate caramels in your wheelhouse, adding cocoa nibs is sure to elevate your recipe with welcome texture and crunch elements. Check out this recipe from Love & Olive Oil.

Adding a twist to your caramel creations can elevate them from ordinary to interesting and even trendy, especially for younger consumers. If you’re interested in learning more about the science of crafting perfect caramels, click here to get notified when registration opens for RCI’s Caramels, Toffees & Brittles education course in Orlando, Florida February 21-23, 2023.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

From its crunchy texture and salty exterior to its versatility in both sweet and savory applications—what’s not to love about pretzels? Adding pretzels to your existing confections is a quick and easy way to add a new, and interesting twist (pun intended) to your product line up.

Photo credit: River Street Sweets

Pretzel Peanut Butter Cup

Add that signature pretzel crunch to your peanut butter cups with chunky, crushed pretzel pieces both inside and out.

Photo credit: LiveLovePasta

Chocolate Pretzel Toffee

Who needs nuts when you’ve got pretzels? Consider substituting broken pretzel pieces for a yummy, nut-free toffee. Check out this recipe from Mel’s Kitchen Cafe.

Photo credit: Real Housemoms

Caramel-Stuffed Chocolate-Covered Pretzels

Take your chocolate-covered pretzels to next-level status by adding a generous dollop of caramel to pretzel twists before coating them in chocolate. If pretzel rods are more your style, consider dunking them in caramel before coating in chocolate. You might have to stock up on more pretzels for this one!

Photo credit: Brown Eyed Baker

Peanut Butter and Pretzel Meltaways

We’ve already established that peanut butter and pretzels are a winning combination, but in case you need more evidence, try adding a generous portion of crushed pretzels to your peanut butter meltaways or buckeyes and watch them disappear before your very eyes.

Photo credit: Real Housemoms

Salted Pretzel and Caramel Fudge

This is just another example of taking something already amazing—caramel and chocolate fudge—and turning up that craveable salty and crunchy factor with, you guessed it, pretzels.

Basically, the moral of the story is if you have existing confections that are sweet and creamy—like a rich, chocolate-covered vanilla buttercream or nutty hazelnut meltaway—try experimenting by adding pretzels and see what happens. Invite friends, family and loyal customers to stop by for a test taste in exchange for their feedback.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

We’ve all heard the saying “don’t cry over spilled milk,” the same could be said for burnt caramel. Mistakes in the kitchen happen and sometimes there’s nothing you can do but put the mistake behind you and move on. Before pitching a botched batch of caramel, here are a couple quick fixes.

One option would be to try masking the bitterness of burnt caramel by incorporating instant coffee into the mix. There is something comforting about this flavor combination, plus with an extra jolt of caffeine, the only tears shed over this concoction will be tears of joy. Try this recipe for cozy coffee caramels from TheSpruce.com.

If you're feeling adventurous, embrace the burnt flavor and use it as an opportunity to get creative. According toFoodIngredientsFirst.com, “burnt caramel flavor pairs the sweet, milky notes of the caramel with the deep and slightly smoky characteristics of burning the caramel.”

When life gives you burnt caramel, take the opportunity to transform it into something uniquely delicious. Share in the comments below if you have other solutions for fixing burnt caramel.

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