This week’s tip is a simple but impactful one that can elevate your boxed chocolates and potentially boost your profits without adding much to your cost per box.

If you're aiming to give your boxed chocolates a more luxurious appeal, consider adding a single premium chocolate to each box and place it at the center making it the focal point. By incorporating just one high-end or expensive piece, you increase the perceived value of the entire selection. This elegant centerpiece naturally draws attention and suggests that your chocolates are of premium quality. By adding a high-end piece, you also may be able to raise the price and potentially increase your profit margin. 

You may already have a signature confection that checks all the boxes, if so make it the star of your boxed chocolates. Keep reading if you need inspiration to level up your confections.

Gold-Leaf Champagne Truffles

A splash of champagne is sure to elevate any confection, and a hint of sparkle in the form of gold leaf or gold cocoa butter will take it to the next level. Check out this recipe for champagne chocolate truffles.

Sea Salt Caramels with Gourmet Salt

Gourmet sea salt can instantly add value to confections, along with an undeniable punch of flavor and satisfying crunch. The Hawaiian salted dark chocolate caramels are a top seller for RCI member Lammes Candies. Coated in dark chocolate and delicately sprinkled with pink Hawaiian salt flakes, it brings a perfect balance of flavor and texture, adding a luxurious showcase piece to any box.

Hazelnut Gianduja

Made from premium hazelnuts and velvety chocolate, layered gianduja squares are as eye-catching as they are delicious. We like how Simply So Good tops each square with a whole blanched hazelnut for dramatic effect. The same concept could be applied by topping your already enrobed confections with other nuts, such a roasted pistachio or a whole candied pecan, even a single large coconut flake.

A single luxurious piece can transform each box into a memorable, upscale experience for your customers. By highlighting a unique, high-end piece as the focal point, you communicate quality that customers are willing to pay a little more for. Try using phrases like "Signature Piece" or "Exclusive Collection" on your packaging or displays to enhance this impression further.

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Just when you think rich and buttery caramel couldn’t get any better, a dash of sea salt can take it to the next level. Marked as a hot flavor trend in 2008, this sweet and salty power couple continues to prove its staying power.

Chocolate-covered sea salt caramels are a customer-favorite for many RCI members. If you’re looking for new avenues to apply the magic of sea salt, keep reading for five confections that are even better with sea salt.

 

 

Caramel Apples
Elevate your caramel apples with a drizzle of chocolate and a sprinkle of sea salt. Not only does this application stimulate the taste buds, the addition of delicate sea salt crystals levels up the sophistication.

 

Toffee
It just makes sense to pair buttery and nutty confections with a dash of high-quality sea salt. It’s no surprise toffee and sea salt are a winning combination.

 

 

Caramel Popcorn
If you make caramel popcorn, a sprinkle of coarse sea salt crystals, like fleur de sel, can instantly elevate your product and add another variety to your product lineup. Invite customers to sample the new combo, touting “if you love our caramel popcorn, wait until you try it with sea salt!”

 

 

 

Salt Water Taffy
Aside from the flavor, coarse sea salt can add a welcome crunchy element to smooth and creamy confections like taffy. If you pull your own taffy, consider adding sea salt crystals towards the end of the production process so not to lose the texture of the sea salt.

 

Lemon Confections
Think twice before limiting lemon and sea salt to savory seafood dishes. This flavor combination is popular in Asian confections and can be seen in various applications in North America. If you’re looking for a more unexpected application, consider ways to incorporate sea salt with your lemon-flavored confections—such as a touch of sea salt to chocolate-covered lemon creams. Alternatively, we love this idea of lemon sea salt peanuts from Belmont Peanuts. Described as “a flavor match made in peanut paradise,” this pairing is worth a try!

 

Sea salt can instantly add value to confections, along with an undeniable punch of flavor and satisfying crunch. When adding a twist to any product, even if just a dash of salt, we highly recommend offering samples in-store and heavily promoting the new product (with photos, of course) on your website and social media outlets. Staging your salty, new products atop a generous mound of coarse sea salt crystals (think pink with pink Himalayan Sea salt, if you use it in your application) can both be visually appealing and reinforce the message even if the consumer doesn’t read the description.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.  Follow us on Facebook for even more sweet inspiration.