Get ready to spread the love for National Peanut Butter and Jelly Day on April 2nd! Keep reading for 5 ways to put a creative spin on your existing confections with a PB&J makeover! It's the perfect time to toast to this iconic duo of flavors--plus, you might even discover a new customer favorite!

 

Photo credit: Mindy’s Munchies

Peanut Butter Cups

Put a twist on the traditional peanut butter cup by adding a generous layer of grape or strawberry jelly on the inside.

 

 

Chocolate-Covered Pretzels

Transform your chocolate-covered pretzels by filling them with your favorite jelly filling before drenching them in peanut butter confectioners coating.  

 

 

Truffles

Rich and creamy peanut butter filling and ooey gooey raspberry jam come together in this yummy peanut butter and jelly truffle recipe from Peter’s Chocolate. Click here to view the recipe.

 

 

Fudge

Add swirls of strawberry preserves into your homemade peanut butter fudge for the perfect collision of PB&J and fudge.

 

 

Trail Mix

For your PB&J on the go, mix any combination of roasted peanuts, dried strawberries pieces, raisins, peanut butter chips, mini peanut butter cups and peanut butter filled pretzel nuggets for a nostalgic trail mix.

In celebration of National Peanut Butter and Jelly Day, let your creativity flow and experiment with incorporating the timeless combination of peanut butter and jelly into your candy creations. Your customers are sure to appreciate the unique and delicious treats you bring to life!

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As part two of a three-week series, we continue to take a look at three Halloween shoppers who may be left in the lurch with the anticipated shortage of Halloween candy and how your business can capture sales by seizing the opportunity to meeting their unique needs. Missed last week? Click here to read it first.

 

 

 

The Party Shopper

Halloween parties are making a steady comeback as COVID-19 restrictions in many communities continue to diminish. This means hosts and guests of potluck parties will be looking to social media for fun and creative treats to WOW party goers!

To capture the attention of The Party Shopper, identify your products that meet one or more of the following criteria:

 

• Visual appeal | Products with unique shapes and bright colors will appeal to shoppers looking to shock and delight! For Halloween, products can be cute and colorful or even “bloody” and downright disturbing. Think of how to transform a round chocolate piece into a bloodshot eyeball or chocolate-covered pretzel sticks into severed fingers. For more ideas, click the following link to view our blog post: 5 Tricks to Transform Your Existing Treats for Halloween.

• Creative flavors | Strange and unusual flavor applications can be a big draw for consumers—these may be a twist on a seasonal flavor like chocolate pumpkin pie or something as outrageous as a chocolate-covered onion (yep, that’s a thing)! Click here to read more about the RCI member whose chocolate-covered onion attracts customers from all over.

• Interactive | There is something magical that happens when you offer people an experience with your products. Whether you give customers a hammer and invite them to bash a beautiful chocolate pumpkin or pour warm milk over a hot cocoa bomb, interactive treats continue to draw people in. Interactive products could also include take-home chocolate kits—consider a Halloween-themed gingerbread house made entirely of chocolate and candy. Reimagine ways to weave the interactive element into your product lineup and invite customers to incorporate it into their party plans.

 

How to Reach The Party Shopper

The Party Shopper is all about the experience! As mentioned in last week’s post, reaching out to existing customers who may not think of your store as a destination for Halloween candy is a great place to start! Capture party planners early and last-minute shoppers in October by sending out themed email blasts to your customer list letting them know of your Halloween selections.

Take advantage of visual media to communicate your Halloween offerings. If your business is not on Instagram or TikTok, now might be a good time to test one or more of these social media outlets. Try utilizing video to demonstrate your interactive products or how show how your products are made.

Next week, we will introduce Halloween Shopper #3: The Gift Giver. Stay tuned for tips and inspiration for how to target this Halloween shopper!

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

 

After shutting down their manufacturing facility due to COVID-19, Peeps are back just in time for Easter (learn more)! This week we're sharing one way to celebrate the return of this iconic confection. 

In 2019, RCI member Dolle’s Candyland, Inc. in Ocean City, Maryland shared a clever Easter idea that is too good not to share. Although many businesses are still wrestling with COVID-19 limitations, in some areas restrictions have let up substantially. While we still encourage practicing caution with regards to the virus, we are hopeful some businesses will be able to incorporate the elements of a Peep Pop event whether it be as a virtual event, an outdoor event or with participation limits.

When Dolle’s Candyland made plans to open a fourth retail store, they wanted to incorporate space where kids could enjoy hands-on candy-making experiences. For Easter 2019, Dolle’s used that space to create an event for families to bring their kids and make an “Easter Bunny Peep Pop” in their store.

After creating a public event on Facebook to spread the word, they were surprised to see people lined up out the door to make chocolate-covered Peeps. “I didn’t know that I would need stanchions [to direct the crowd],” Anna Dolle Bushnell explained, “I think we [as candy makers] take for granted what we do—people really love candy. It’s such a great thing to give them an experience like this, that really is very minimal.”

 

Peep Pop Procedure

Dolle's shares their "recipe" for creating a successful Easter Peep Pop event with these five easy-to-follow steps:

#1: Distribute hand wipes and have children roll up their sleeves.

Dolle's team was prepared with a large container of hand wipes, purchased from Amazon to make hand-washing a breeze while kiddos waited in line.

#2: Write child’s name on the bottom of a paper plate.

This step allows for you to hold the peep “hostage” (you’ll learn why on step #4) while it cools.

#3: Let each child dip Peep Pop in chocolate, place it on a plate and add a mini marshmallow “tail.”

This is where it’s important to keep steps to a minimum—little to no decorations are necessary. Having hosted a similar event previously, Dolle's has learned the value of keeping it simple, “if you leave sprinkles out, the kids will want to use all the sprinkles,” noted Anna. Another important tip, make sure to have a step-stool for the smaller children.

#4: Hold the Peep Hostage

This is step was emphasized by Dolle's for good reason, “Instead of walking around the store with a wet, chocolate Peep Pop, we put it through the enrober line until the Peep Pop was set up.” Adding that placing the pops in front of a fan or in the refrigerator would be suitable alternatives for anyone who doesn’t have an enrober.

The key to this step, and the overall success of this event, is while the chocolate cooled, participating families had about ten minutes to shop in their retail store.

#5: After Peep Pop is set, announce child's name in shop.

When ready, a member of the Dolle's team would read the name on the bottom of each plate before presenting the child with their finished Peep Pop. “Most of the kids would gobble it right up, but some did take them home,” Anna noted. “Some of them were beautiful, while some of them would end up having a whole pool of chocolate.”

The Conclusion

Due to the buzz created by this free, one-day event, Dolle’s Candyland increased their sales by 150% more than the day before. “People were just so thankful that we did it and some adults did it too,” added Anna. If restrictions in your area prevent your store from hosting an event, consider boxing up the ingredients and supplies for customers to make Peep Pops at home. Wishing you a “hoppy” Easter!

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.  Follow us on Facebook for even more sweet inspiration.

 

August is the unofficial marshmallow month—with National S’mores Day on August 10 and National Toasted Marshmallow Day on August 30.

Marshmallows originated in Ancient Egypt. They were made from the sweet, gooey sap extracted from the mallow plant and mixed with honey to make candy. The sticky treat was so good, it was reserved exclusively for royalty.

We thought it fitting to elevate the marshmallow by debunking the idea that they’re just for campfires with five ways to celebrate with marshmallows.

 

 

Gourmet Marshmallows
There’s nothing quite like homemade marshmallow. Put the jet-puffed variety to shame and experiment with this recipe for gourmet marshmallows from Delish.com. Plus, we’ve got troubleshooting tips from RCI’s past blog post—click here to read more.

 

 

S’mores Fudge Bars
Made with a buttery graham cracker crust, generous layer of rich chocolate and topped with gooey toasted marshmallow, these s’mores fudge bars would be difficult for anyone to pass up.

Fun fact: According to the National Confectioners Association (NCA), more than 50 percent of all marshmallows sold are eventually toasted over a fire each summer (candyusa.com).

 

 

Dark Chocolate Salted Caramel Dipped Marshmallows
Salted caramel amps up the flavor of chocolate-dipped marshmallows. With flavors this sophisticated, forget the campfire—crank up the kitchen torch and pass the graham crackers.

Fluffer Nutter Bites
Love marshmallows? Love peanut butter? Who doesn't?! Don’t miss this recipe for gooey and crunchy Fluffer Nutter Bites. Get the recipe here.

 

 

Roasted Marshmallow Toppings Kit
If they can build it, they will come. Bundled take-home kits have been a popular option for people spending more time at home. Let consumers build their own roasted marshmallow bar with a bundled kit that’s perfect for small gatherings or an easy after-dinner treat. This twist on s’mores replaces chocolate bars with chocolate sauce and caramel sauce to coat toasted marshmallows before rolling them in any variety of crunchy topping like roasted nuts, pretzel pieces and crushed candy bits. Don’t forget to include wooden skewers as part of your kit.

Highlight your gourmet treats this summer with fun ways to celebrate marshmallows.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

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