So, you’ve got a Facebook page. You may even keep pretty active at posting photos, but you don’t have a graphic designer on staff to design interesting and engaging graphics to make your social space really pop. Don’t break the piggy bank to hire a designer just yet!

 

There are plenty of FREE tools available that allow you to create the very images you’ve been dreaming of, and with no graphic design degree required. All you need to get started is a stock image or a photo shot from your smart phone and a little creativity. Read on for reviews of three recommended design tools and a graphic for National Lollipop Day - each graphic was created in less than five minutes.

 

Graphic created usingCanva

 

 

#1: Canva

 

This free tool helps non-designers create social media graphics in minutes by adding text, filters and your own color scheme. Their library of over 100 professionally designed layouts for Facebook, Twitter, Pinterest, Instagram and more makes it quick and easy to design elaborate graphics in just a few clicks. Upload your own photos or choose from over 1 million stock images (most only $1 each).

 

In addition to templates for social media graphics, Canva also has design templates for flyers, infographics, photo collages, letterheads, gift certificates, business cards and more.

 

 

#2: Adobe Spark

 

 

Graphic created usingAdobe Spark

Adobe Spark is a free tool for creating beautiful graphics for social media as well as various printed materials. Like Canva, Adobe Spark Post has many professional design themes making design quick and easy, however, it also has a fun, time-saving feature which allows you to use a cursor to preview multiple pre-designed text, design and color themes all at once. Stuck on creating the perfect color scheme? Adobe Spark also offers a feature where you can browse hundreds of suggested color palettes to polish off your look.

What really stands out about Adobe Spark is the ability to animate your graphic from the iPhone or iPad app version, Adobe Spark Post, (Click here  to view a tutorial from Beth Ziesenis of YourNerdyBestFriend.com).

#3: PicMonkey

 

Graphic created usingPicMonkey

If you like to share photos of your products and the day-to-day operations of your business, PicMonkey is a great option for you! Another free option to create attractive social media graphics, its capabilities are more focused on the photos and, currently, doesn't offer design templates. The free version equips you with basic photo editing tools and a large selection of frames, collage templates and other special effects, including fonts and overlays. Or for just $3.33/month annually, you can take advantage of some pretty impressive upgrades, like advanced photo editing tools (say goodbye to unwanted wrinkles or blemishes), over 1,000 graphics, double the effects and filters and premium fonts through PicMonkey Royale.

 

In summary, each of these tools will save you the cost of hiring another employee or taking up design courses yourself just to create graphics for your social media posts. Depending on your time and skill level, it is recommended that you test each one to determine which best fits your needs. You may even discover that you like to use more than one tool for different purposes. 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  branding  Creativity  Graphic Design  Marketing  Owning a Business  Photos  Social Media  Video 

World Teacher’s Day is Sunday, October 5 and you can bet many parents in your community will be scouring social media (especially Pinterest) for the perfect gift to thank the special teachers in their life…or sweeten them up a bit before they have to spend the week with a classroom of children that just seem like they’re on a sugar high! Don’t miss out on the opportunity to get your business on the radar with goodies worthy of an A+.

Apple Box byCharlie's Chocolate Factory of Vancouver

Charlie’s Chocolate Factory shared their Apple Box (pictured above) during Candy Clinic at the 2015 Annual Convention, with a cleverly added hole for a gummy worm to pop out. RCI members can view videos from Candy Clinic on our website at www.retailconfectioners.org/candyclinic.

Photo:Amanda's Parties To Go

Click here for an easy-to-follow tutorial (with lots of photos) on how to create these cute Oreo Apple Pops.

 

In addition to offering great gift ideas, help your customers celebrate teachers by holding a favorite teacher contest. It’s a fun avenue to recognize the great teachers in your area and also create some awareness for your company.

 

First, create a beautiful gift basket that will go to the winning teacher and have it on display in your store. For the contest, invite your customers, Facebook fans, Twitter followers, etc. to nominate their favorite teacher and include the reason they have nominated him or her. To increase excitement for the contest, you could also give a box of your chocolates or “mini” gift basket to the nominator of the winning teacher.

 

Add excitement to the contest by spreading the word through press releases, radio spots, school newsletters, etc. Everyone will also want to know who wins so be sure to get a photo of the winner with his or her nominator and post it on social media and in your store.

Tags:  Candy Making  Chocolate  Contests  Creativity  Events  gifts  Marketing  Oreos  Photos  School  Social Media  Teacher 

Trendspotters from the 2015 Summer Fancy Food Show identified popular flavor profiles that just might tantalize your taste buds and inspire ideas for your own new product development.

Flower Power

Floral notes such as rose, lavender and hibiscus made a memorable appearance in products such as Belvoir Fruit Farms Elderflower & Rose Lemonade, Masala Pop Saffron Rose Popcorn, Rogue Creamery La-Di-Da Lavender Cheese and Vosges Haut-Chocolat Blood Orange Hibiscus Caramel Marshmallows.

 

Vosges Haut-Chocolatcovers marshmallows in burnt sugar caramel with blood oranges and hibiscus flavors, chocolate and tops it with black salt.

 

 

Cocktail Culture

Spirits, wine, and beer inspire flavors and ingredient pairings like Bissell Maple Farm's Pappy & Company Bourbon Barrel-Aged Syrup, Brooklyn Brine Co. Hop-Pickles, Colonel Pabst All Malt Amber-Lager Worcestershire Sauce and L.A. Creamery The Manhattan.

L.A. Creamery’s The Manhattantakes its cues from the classic cocktail with Rittenhouse Rye, brown butter toffee and bing cherries.

 

 

Go Ginger

An honorable mention, so to speak, goes to ginger as another hot flavor trend (pun intended) for 2015.

Try the classic pairing of crystallized ginger dipped in dark chocolate or more adventurous pairings incorporated inDivineChocolate’sLemon Infused Ginger Turtles (top)or Coconut Ginger Popcorn Truffles fromYoderPopcornClick here to view the recipe from Yoder Popcorn.

Tags:  Candy Making  Caramel  Chocolate  Flavors  Floral  Ginger  Ice Cream  Lemon  Liquor  Marshmallow  New  Photos  Popcorn  Recipe  Trends 

When is the last time you took a moment to stop and consider how lucky you are to be in the candy business, making people happy with your sweet treats? We’re going to guess that since we’re in the rush of the holiday season it’s been a while. So, in light of Thanksgiving being this Thursday in the U.S., this week’s tip is to take just a moment to make a list of items for which you are thankful.

 

This list is yours so you can name whatever you want, from people to things to jobs to places. If you want to increase your overall health and level of happiness, you could even make a purposeful attitude of gratitude part of your weekly or even daily routine! Numerous studies have revealed that those who take a moment to write down the good things about their life feel better about their lives as a whole, are happier and are even found to be more connected with others.

 

So, put everything on hold and take a moment to name five things for which you are thankful. You won’t regret it!

 

Happy Thanksgiving!

Tags:  Holidays  Leadership  Photos  Seasonal 

Looking for a new idea for your fall product list? How about a Smash Pumpkin?

 

Smash Pumpkins are simple hollow pumpkin or jack o’lantern moulds that are filled with additional goodies of your choice. Customers get to ‘smash’ the pumpkin open after purchase to see what’s inside.

 

Package your pumpkins in cellophane with beautiful bows and they become a gift of candies within a gift of chocolate! Be sure to explain on your packaging what this new product is and what’s inside so that customers understand what they’re purchasing. Have fun with it!

 

P.S. Next week RCI is exhibiting at the Philadelphia Candy Gift & Gourmet Show in Atlantic City. Be sure to stop by booth #512 and say hello if you’ll be there, too!

Tags:  Candy Making  Creativity  Holidays  Moulds  Photos  Seasonal