From its crunchy texture and salty exterior to its versatility in both sweet and savory applications—what’s not to love about pretzels? Adding pretzels to your existing confections is a quick and easy way to add a new, and interesting twist (pun intended) to your product line up.

Photo credit: River Street Sweets

Pretzel Peanut Butter Cup

Add that signature pretzel crunch to your peanut butter cups with chunky, crushed pretzel pieces both inside and out.

Photo credit: LiveLovePasta

Chocolate Pretzel Toffee

Who needs nuts when you’ve got pretzels? Consider substituting broken pretzel pieces for a yummy, nut-free toffee. Check out this recipe from Mel’s Kitchen Cafe.

Photo credit: Real Housemoms

Caramel-Stuffed Chocolate-Covered Pretzels

Take your chocolate-covered pretzels to next-level status by adding a generous dollop of caramel to pretzel twists before coating them in chocolate. If pretzel rods are more your style, consider dunking them in caramel before coating in chocolate. You might have to stock up on more pretzels for this one!

Photo credit: Brown Eyed Baker

Peanut Butter and Pretzel Meltaways

We’ve already established that peanut butter and pretzels are a winning combination, but in case you need more evidence, try adding a generous portion of crushed pretzels to your peanut butter meltaways or buckeyes and watch them disappear before your very eyes.

Photo credit: Real Housemoms

Salted Pretzel and Caramel Fudge

This is just another example of taking something already amazing—caramel and chocolate fudge—and turning up that craveable salty and crunchy factor with, you guessed it, pretzels.

Basically, the moral of the story is if you have existing confections that are sweet and creamy—like a rich, chocolate-covered vanilla buttercream or nutty hazelnut meltaway—try experimenting by adding pretzels and see what happens. Invite friends, family and loyal customers to stop by for a test taste in exchange for their feedback.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Looking to celebrate this Valentine’s Day in a big way, but with little extra effort? If you already make chocolate-covered sandwich cookies or pretzels, the following ideas will require very little, if any, additional ingredients and minimal effort. Keep reading for five quick and easy tricks to make your existing treats #adorbs this Valentine’s Day.

“PAW-some” Puppy Pretzels

Package these adorable pretzel treats with a printable tag that says “Puppy Love” or “You’re PAW-some!” and watch these puppies leap off the shelves.

Credit: For Modern Kids

Love Bug Sandwich Cookies

All you need is some red confectioners coating, dark chocolate and candy eyes to transform your chocolate-covered sandwich cookies into lady bugs for Valentine’s Day.

Credit: Cakegirls^®

Sweet Emoji Sandwich Cookies

It’s okay to get emotional about how cute and easy these emoji-inspired cookies are. Dip in yellow confectioners’ coating and candy eyes and heart sprinkles. This particular example from Cakegirls^® used an edible ink marker to draw the faces, but you could also pipe expressions with dark chocolate.

Credit: In The Kids Kitchen

"Beary" Cute Sandwich Cookies

Pour on the cuteness by transforming chocolate-covered sandwich into bears. Use chocolate wafers for the ears and pipe on light pink confectioners’ coating for the snout and a heart sprinkle for the mouth.

Credit: Sweet Simple Stuff

Peanut Butter Cookie Broken Hearts

Why mend a broken heart when you can eat? Transform everyone’s favorite peanut butter sandwich cookie by cutting it in half diagonally and covering it in red coating and a drizzle of chocolate.

Consumers are sure to fall in love with these adorable treats this Valentine's Day! Make sure to share plenty of photos of your Valentine’s Day treats on social media and your e-commerce site for greater exposure and sales potential. If you plan to make a small batch of these fun treats, let consumers know they’re available for a limited-time only in your social media posts and your online store. This will cover you if you do sell out (we hope you do!) and also encourage shoppers to buy by creating a sense of urgency. Make note of the quantities you made and sold to help determine whether to bring them back this time next year.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Looking to celebrate this Valentine’s Day in a big way, but with little extra effort? If you already make chocolate-covered sandwich cookies or pretzels, the following ideas will require very little, if any, additional ingredients and minimal effort. Keep reading for five quick and easy tricks to make your existing treats #adorbs this Valentine’s Day.

“PAW-some” Puppy Pretzels

Package these adorable pretzel treats with a printable tag that says “Puppy Love” or “You’re PAW-some!” and watch these puppies leap off the shelves.

Credit: For Modern Kids

Love Bug Sandwich Cookies

All you need is some red confectioners coating, dark chocolate and candy eyes to transform your chocolate-covered sandwich cookies into lady bugs for Valentine’s Day.

Credit: Cakegirls^®

Sweet Emoji Sandwich Cookies

It’s okay to get emotional about how cute and easy these emoji-inspired cookies are. Dip in yellow confectioners’ coating and candy eyes and heart sprinkles. This particular example from Cakegirls^® used an edible ink marker to draw the faces, but you could also pipe expressions with dark chocolate.

Credit: In The Kids Kitchen

"Beary" Cute Sandwich Cookies

Pour on the cuteness by transforming chocolate-covered sandwich into bears. Use chocolate wafers for the ears and pipe on light pink confectioners’ coating for the snout and a heart sprinkle for the mouth.

Credit: Sweet Simple Stuff

Peanut Butter Cookie Broken Hearts

Why mend a broken heart when you can eat? Transform everyone’s favorite peanut butter sandwich cookie by cutting it in half diagonally and covering it in red coating and a drizzle of chocolate.

Consumers are sure to fall in love with these adorable treats this Valentine's Day! Make sure to share plenty of photos of your Valentine’s Day treats on social media and your e-commerce site for greater exposure and sales potential. If you plan to make a small batch of these fun treats, let consumers know they’re available for a limited-time only in your social media posts and your online store. This will cover you if you do sell out (we hope you do!) and also encourage shoppers to buy by creating a sense of urgency. Make note of the quantities you made and sold to help determine whether to bring them back this time next year.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.