As Easter approaches, candy shops can soon expect shoppers looking to build custom Easter baskets for loved ones. For some, creating and selling custom Easter baskets can be a time-consuming process that requires detailed staff training and complicated pricing structures.

This week we’re sharing a simple solution from RCI member, Juliet Chocolate Factory, that can save candy shops time and effort while still offering customers the opportunity to create custom Easter baskets.

 

 

Near the register at Juliet Chocolate Factory in Romeo, Michigan customers can take their pick from a selection of pre-assembled Easter baskets—three different sizes of themed baskets serve as the base. Each basket is filled with paper shreds and a coordinating bow (with tie) which is packaged inside a clear cello bag that is closed with a twist tie.

The baskets are empty, representing a blank canvas of sorts for customers to shop your store for the perfect mix to fit the intended recipient. Once shoppers are done selecting the contents of their custom Easter baskets, staff at the register can simply stuff the basket while ringing up each individual item, along with the gift basket, itself, which has its own product code/price.

This approach to offering custom Easter baskets can help you save time and effort this Easter. It’s a win-win solution that allows candy shops to focus on delivering quality products and excellent customer service while still providing customers with the opportunity to create their own unique Easter baskets.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

 

 

A quintessential spring and summer flavor, lemon and other citrus fruits are experiencing increased popularity as a source of immune-boosting vitamin C. As the temperature heats up, give your product lineup a refresh with these fresh-squeezed lemon confections.

 

 

 

Lemon Twist Bark

Made with a layer of dark chocolate, topped with lemon white chocolate, then sprinkled with crushed lemon candies and lemon-twist sea salt. A drizzle of dark chocolate is the finishing touch to this sweet, salty and sour bark from Olympian Candies.

 

 

 

Lemon Buttercream

Take it from RCI member Winans Chocolates + Coffees of Piqua, Ohio and add your favorite lemon flavor for a fresh spin on your traditional buttercream recipe. To create even more interest, Winans named the product "Cioccolato de Limone." Bellissimo!

Lemon Blueberry Caramel

Lemon and caramel may not be the most expected flavor combinations, but after Walker’s Chocolates of Burlington, Ontario won best new piece at Candy Clinic in 2015 for their Lemon Blueberry Caramel, we’d say it’s a winner! The flavor is achieved by adding lemon oil and dried blueberries to their caramel recipe.

 

 

Lemoncello Chocolate Almonds^®
Inspired by the Italian liqueur, this popular panned treat combines roasted almonds with a coating of white chocolate and lemon cream. Although this product is available for private label from Sconza Chocolates, you can achieve your own lemoncello-inspired treats by adding a hint of vanilla to an existing lemon-flavored confection.

Loyal customers can be your most powerful sales tool. Launching new products that capture customers’ interest and attention is a great way to remain relevant and encourage customers to promote your business through word of mouth. Promoting your new products on social media makes it easy for your followers to share your content within their circles.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

 

After shutting down their manufacturing facility due to COVID-19, Peeps are back just in time for Easter (learn more)! This week we're sharing one way to celebrate the return of this iconic confection. 

In 2019, RCI member Dolle’s Candyland, Inc. in Ocean City, Maryland shared a clever Easter idea that is too good not to share. Although many businesses are still wrestling with COVID-19 limitations, in some areas restrictions have let up substantially. While we still encourage practicing caution with regards to the virus, we are hopeful some businesses will be able to incorporate the elements of a Peep Pop event whether it be as a virtual event, an outdoor event or with participation limits.

When Dolle’s Candyland made plans to open a fourth retail store, they wanted to incorporate space where kids could enjoy hands-on candy-making experiences. For Easter 2019, Dolle’s used that space to create an event for families to bring their kids and make an “Easter Bunny Peep Pop” in their store.

After creating a public event on Facebook to spread the word, they were surprised to see people lined up out the door to make chocolate-covered Peeps. “I didn’t know that I would need stanchions [to direct the crowd],” Anna Dolle Bushnell explained, “I think we [as candy makers] take for granted what we do—people really love candy. It’s such a great thing to give them an experience like this, that really is very minimal.”

 

Peep Pop Procedure

Dolle's shares their "recipe" for creating a successful Easter Peep Pop event with these five easy-to-follow steps:

#1: Distribute hand wipes and have children roll up their sleeves.

Dolle's team was prepared with a large container of hand wipes, purchased from Amazon to make hand-washing a breeze while kiddos waited in line.

#2: Write child’s name on the bottom of a paper plate.

This step allows for you to hold the peep “hostage” (you’ll learn why on step #4) while it cools.

#3: Let each child dip Peep Pop in chocolate, place it on a plate and add a mini marshmallow “tail.”

This is where it’s important to keep steps to a minimum—little to no decorations are necessary. Having hosted a similar event previously, Dolle's has learned the value of keeping it simple, “if you leave sprinkles out, the kids will want to use all the sprinkles,” noted Anna. Another important tip, make sure to have a step-stool for the smaller children.

#4: Hold the Peep Hostage

This is step was emphasized by Dolle's for good reason, “Instead of walking around the store with a wet, chocolate Peep Pop, we put it through the enrober line until the Peep Pop was set up.” Adding that placing the pops in front of a fan or in the refrigerator would be suitable alternatives for anyone who doesn’t have an enrober.

The key to this step, and the overall success of this event, is while the chocolate cooled, participating families had about ten minutes to shop in their retail store.

#5: After Peep Pop is set, announce child's name in shop.

When ready, a member of the Dolle's team would read the name on the bottom of each plate before presenting the child with their finished Peep Pop. “Most of the kids would gobble it right up, but some did take them home,” Anna noted. “Some of them were beautiful, while some of them would end up having a whole pool of chocolate.”

The Conclusion

Due to the buzz created by this free, one-day event, Dolle’s Candyland increased their sales by 150% more than the day before. “People were just so thankful that we did it and some adults did it too,” added Anna. If restrictions in your area prevent your store from hosting an event, consider boxing up the ingredients and supplies for customers to make Peep Pops at home. Wishing you a “hoppy” Easter!

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.  Follow us on Facebook for even more sweet inspiration.

 

Whether you like it or not, tie-dye is one of the biggest fashion trends of 2020—no doubt thanks to quarantined DIYers looking to pass time and upcycle their wardrobes.

Oftentimes popular fashion trends find their way into other industries. With all the fun, bright colors and happy vibes it creates, we think the tie-dye trend is a perfect fit for the candy industry. If you’re looking to jump on this psychedelic bandwagon, keep reading for five must-try tie-dye ideas.

 

 

Tie-Dye S’mores

Tie-dye + s’mores! Does it get any better than this? Whip up a batch of these colorful and gooey marshmallows and dare your customers NOT to plaster photos of them all over social media! They won’t be able to resist! Click here for a tutorial from Studio DIY.

 

 

Tie-Dye Chocolate Bars

Create yummy swirls of color on a chocolate bar, then take it a step further by embellishing it with a fun, little moulded chocolate piece—like this ice cream cone—and lots of sprinkles.

 

 

Tie-Dye Moulded Chocolates

You don’t even have to like tie-dye to love this colorful bunny! What other moulded chocolates would look great in tie dye? All of them!

 

 

Tie-Dye Packaging

What goes best with tie-dye? More tie-dye, of course! Complete your collection of tie-dye confections with equally psychedelic packaging. Contact MOD-PAC for more information about these tie-dye boxes.

 

 

Tie-Dye Merchandise

For the truest tie-dye enthusiasts, consider adding branded tie-die merch to your offerings, like these t-shirts from Asher's Chocolates.  

 

 

In the world of tie-dye, the possibilities are seemingly endless! These are just a few of our favorite ways for your business to ride the tie-dye trend. Similar techniques could also be applied to chocolate-covered sandwich cookies, pretzels, fudge and more. What confections would you transform with tie dye? Share in the comments below.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Not a member? Click here to learn how RCI can help you build your sweet business.

Photo by Romolo Yanes

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