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Tip #292: 5 Ways to Celebrate American Chocolate Week
Posted By RCI, Tuesday, February 5, 2019
Updated: Monday, April 27, 2020
Our favorite time of year is just around the corner -- American Chocolate Week! A whole week of chocolatey celebration, Sunday, March 17 through Saturday, March 23! Here’s a few of our favorite ways to celebrate with consumers!
 

Celebrate American Chocolate Week by creating an interactive experience for customers. This could take the form of a unique tour of your candy kitchen, a class on the origin of chocolate or a hands-on chocolate making class. Any of these options are sure to give your customers a greater understanding and respect for your products. RCI member, Wilmar Chocolates, invites chocolate lovers to work with expert “baristas” to create their own custom chocolate bars.
 
Secret Choco-Code
Create a new chocolate-themed secret password each day that customers can only find via social media; if they use the secret password while visiting your store, they could get a prize, plus a coupon towards a future purchase--which will encourage them to come back again.
 
Chocolate to Keep. Chocolate to Share.
If you find that your customers are more often buying chocolate for someone else, remind them to enjoy American Chocolate Week themselves too. Offer shoppers a “Buy One, Get One” deal and encourage them to buy chocolate to keep as well as to share.
 
Sweet Trivia
Think of the holiday as an opportunity to educate your customers with a fun chocolate trivia question each day in store or on your social media pages. Anyone who posts the correct answer could be put into a drawing for a free pound of chocolates.
 
Pitch Your Story
Utilize your relationships with local media and pitch an American Chocolate Week story, based on your store, of course. A well-drafted press release is a powerful tool to create exposure and enrich your customer base. If you haven’t had success with press releases you’ve submitted in the past, click here to see if you’re guilty of one of the 5 most common mistakes businesses make when writing a press release.
 
Have fun celebrating a holiday so sweet we need a week to celebrate! How will you be celebrating American Chocolate Week? Share in the comments below. 

Next week: Check your temper! Learn two fool-proof methods to ensure your chocolate is always in good temper.
 
Crave more? If you like what you read here, look for the "Subscribe now!" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. Plus, review past blog posts for quick and actionable tips to apply to your business. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  American Chocolate Week  Candy Holidays  Marketing  Press Release 

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Throwback Tip #12: Celebrate American Chocolate Week
Posted By RCI, Tuesday, February 27, 2018
Updated: Monday, April 27, 2020
Our favorite time of year is just around the corner -- American Chocolate Week! Five whole days of chocolatey celebration, Monday, March 19 through Friday, March 23! Here’s a few of our favorite ways to celebrate with consumers!
 
  • Create a new chocolate-themed secret password each day that customers can only find via your social media; if they use the secret password while visiting your store, they could get a prize plus a coupon towards a future purchase. (Tip: The coupon encourages them to come back again.)
  • Encourage your customers to share the joy of American Chocolate Week with someone else by having a “Buy One, Get One” deal. For example, “Buy One, Get One Free” or “Buy One, Get One Half Off.”
  • See it as an opportunity to educate your customers and have a fun chocolate trivia question each day in store or on your social media pages. Anyone who posts the correct answer could be put into a drawing for a free pound of chocolates.
  • Utilize your relationships with the media (you have those, right?) and pitch an American Chocolate Week story, based on your store, of course. This could definitely create exposure and enrich your customer base.
Have fun celebrating a holiday so sweet we need five days to celebrate! How will you be celebrating American Chocolate Week? Share in the comments below.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  American Chocolate Week  Candy Holidays  Chocolate Week  Marketing 

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