How Instagram-worthy are your holiday treats?
Sure, they taste delicious, but how would a potential new customer know if they’ve never tasted your confections? No surprise, social media, like Instagram and Facebook, can be an effective tool for reaching consumers, however if A.) you’re not sharing photos of your products on your social media sites daily or B.) they don’t stand out from other holiday gifts, you could be missing out on a massive opportunity to gain new customers this season.
A study by Forbes has shown that 78% of consumers’ purchases are impacted by companies’ social media posts. So, if you’re looking for a boost in sales, consider transforming these classic confectionery treats into holiday showstoppers to help your business standout this season.
Rice Cereal Treats
Cookie cutters aren't just for cookies. They also make a great tool for creating fun seasonal chocolate-covered rice cereal treats. Make the most out of your collection of cookie cutters, by repurposing common shapes to create new and unique designs. After realizing that their gingerbread man treats weren’t selling as well as other designs, Bomboy’s Home Made Candy gave the tired cookie cutter new life by turning it upside down and transforming it into Rudolph the Red-Nosed Reindeer. This little reindeer proved to be a hit!
Make fall and summer designs last into the holidays! If you have cookie cutters shaped like a ghost or even an ice cream cone, just flip them upside down to transform the shapes into cute elves. Did you know a pumpkin cookie cutter can be repurposed to make a jolly Mrs. Claus?
Caramel Apples
Traditionally a fall treat, a little creativity can help transform caramel apples into a festive holiday gift. For inspiration, mimic Santa’s jolly belly by adding his signature black belt and big gold buckle around a red caramel apple coated in red sprinkles or luster dust. Bring Frosty the Snowman to life by adding a jumbo marshmallow to the top of a caramel apple before dipping them both in white chocolate. A few chocolate chip “buttons" and a red licorice scarf will help tie it all together. Lastly, add candy eyes, a red nose and antlers, of course, to create everyone’s favorite reindeer out of a classic chocolate-covered caramel apple. There’s lots of ideas online for creating Rudolph’s antlers—from the easiest to the most realistic, you may want to try pipe cleaners, pretzel twists or sugar cookies for your antlers.
Marshmallows
Jumbo marshmallows make a quick and easy canvas for creating holiday magic. Put three jumbo marshmallows on a stick, coat them in white chocolate and decorate to make marshmallow snowmen pops that are too sweet to pass up. Click here to watch a tutorial by Two Sisters Crafting. All you need to make adorable gingerbread marshmallow pops are, your choice of caramel-coated marshmallows or marshmallows covered in peanut butter confectioner’s coating, some piped white chocolate and tiny sugar decorations.
Sandwich Cookies
If you don’t think of Rudolph the Red-Nosed Reindeer when looking at your favorite sandwich cookies, changing your perspective may increase your holiday sales. When RCI member Vande Walle’s Candies coated Nutter Butter sandwich cookies in chocolate and embellished them with a pair of candy eyes, pretzel twist antlers and a bright red nose, these cute reindeer treats reportedly “flew out the door,” they were so popular with their customers! For another spin on this idea, try substituting the Nutter Butter cookies with Oreo cookies on a stick.
More than ever, consumers are looking to social media for unique and memorable gift ideas this holiday season. Posting photos of your festive holiday treats on social media regularly will help your company capture the attention of consumers while they’re making their shopping list this season.
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