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Tip #215: Think New + Be New

Posted By RCI, Friday, January 6, 2017
Updated: Wednesday, April 29, 2020

As we welcome the New Year at RCI, we welcome the opportunity to celebrate RCI’s 100th anniversary. During our year-long celebration of this association’s rich history, we aim to reflect on the past, while looking to the future of this sweet industry.
 
In thumbing through historical RCI documents, we discovered an article from one of RCI’s monthly newsletters that is surprisingly fitting for kicking off 2017!
 
In this excerpt from event speaker and vice president of ad agency Batten, Barton, Durstine and Osborn, Inc. (BBDO), Whit Hobbs reflects on the 1950s and helps his audience of candy makers look to the “sizzling sixties” to inspire fresh, new ideas.
 
Notice the date: it’s Thursday, June 11, 1959, which means that you are standing on the threshold of a new decade and a new world, the Sizzling Sixties. Behind you lie nearly all of the fabulous rapidly fading fifties.
 
The decade of the superhighway and the super market. The family room and the TV dinner. The Sputnik and the Beatnik. The greatest decade of CHANGE that there has ever been in the history of the world. Every day during this decade, this whirling-dervish world of ours has made another complete revolution around the sun. Day after day, revolution after revolution. Revolutions in the way people live. In the way they shop. In what they buy.  And what they eat. And what they drink. And what they think.
 
Look around you. Notice how completely the world has changed. Markets have changed. Diets have changed. Habits have changed. And money is in new pockets.
 
Most of all people have changed. Notice that people are taller than they used to be. And healthier. And smarter. And savvier. And more sophisticated. With more varied appetites. And more cultivated tastes. People are growing up faster. And staying young longer. They’re becoming harder to satisfy. Harder to fool. Easier to bore. Hungrier for novelty and news. They’re constantly reaching for something better. Something fresh. Something new. And they’re constantly finding it.
 
My point is this: your customers have changed more than you and your products have changed. What an opportunity you have in the next few months  and in the next few years to throw away the old rules and the old yardsticksin favor of new appeals and new looks and new products and new ideas. WHAT AN OPPORTUNITY TO STOP PLAYING FOLLOW THE LEADER. To stop “doing it this way because this is the way we’ve always done it.” What an opportunity to reach for something better – something fresh and new – and find it.
 
You know what I’d do if I were you?
 
I’d make candy that you LOVE to make. And I’d sell it the same way. With pride. With conviction. With enthusiasm. And, most of all, with imagination. And with every piece of candy I sold, I would also sell the IDEA of eating candy. The REWARDS OF CANDY. The fun, the energy, the nutrition, the convenience.

If I were a candy manufacturer heading into the 1960s, I’d make my products timely and talked about and tantalizing. Candy is strictly for pleasure, and I’d have fun with my products and with my customers. I’d tie in with every fad and fancy I could find.
 
  • Everybody is on a fortune cookie kick these days. I’d bring out Fortune Candies, with corny, crazy fortunes on them.
  • I’d do what the cosmetic people are doing. They bring out shade promotions: Rue de la Pink and French Spice and Red Tape. I’d bring out taste promotions: exciting one-shots that are here today and eaten up tomorrow.
  • I’d bring out special summer candyto be chilled and served ice cold. Bought in the freezer department in a supermarket.
  • Why isn’t candy on every restaurant menu as a dessert? Why isn’t it packed in TV dinners? Why isn’t there dry candy, like dry wine and dry beer?
  • I’d find candy boxes that turn themselves into toys or lunch boxes or something. Inventive packaging has sold my wife one helluva lot of (ugh) cottage cheese. And she buys vitamins the same way: to end up with a handsome jar. She buys soap in plastic bags just to wind up with the bags. You’d like my wife.
  • Give her Monday bars and Tuesday bars and Wednesday bars to put in lunch boxes and she’ll buy a whole mess of ‘em.
  • Give her a box of candy for a long motor trip: each kid gets one of the small pieces every 50 miles, a larger piece for every 100 miles and a special red piece every time you cross a state line.
  • Give her a big bag of un-birthday candy to serve tonight at an un-birthday partyjust for the fun of it, because it isn’t someone’s birthday.

These are just some of the things I might possibly do, if I were you. Time to think big and be big. Time to think new and be new.
 
 
Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Creativity  Ideas  Marketing  Merchandising  New Year's  Packaging 

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Throwback Tip # 99: Celebrate National Candy Cane Day All Month

Posted By RCI, Tuesday, October 18, 2016
Updated: Wednesday, April 29, 2020
Did you know the day after Christmas is National Candy Cane Day? But don’t wait until December 26, celebrate this iconic holiday treat all month! In this throwback tip from 2013, we’ve shared five creative and easy ways (plus a couple new ideas) to incorporate candy canes into your product mix and presentation for the holidays.
Photo and tutorial courtesy ofamenphotography.com
Candy Cane Tree
Forty-four boxes of candy canes were used to make this impressive candy cane tree! Make an impact in your holiday window display or size it down for an eye-catching centerpiece for a tabletop display. Click here to view a step-by-step tutorial.
 
Photo and recipe courtesy ofinspiredreamer.com
Candy Cane Sweetheart Pops
With a box of mini candy canes, a lollipop stick and a bit of added heat, mould candy canes into hearts to frame your favorite holiday bark or dark chocolate. Plus, with the right color ribbon, this could easily double as a Valentine treat and a good way to use up leftover candy canes. Click here to view recipe.
 
 
Photo courtesy ofmarthastewart.com
Candy Cane Marshmallow
Sold separately or aside your own blend of hot cocoa mix, these festive peppermint marshmallows would add a pop of color to your shelf when packaged in clear candy bags. Click here to view recipe.

Photo courtesy ofbystephanielynn.com
Candy Cane Rudolph
Embellish these antlered treats with white jelly beans and black sugar pearls for eyes and red Skittles for Rudolph’s signature red nose.

Photo and recipe courtesy ofcookingclassy.com
Candy Cane Bark Popcorn
Save the plain popcorn for decorating the Christmas tree! Give out samples of candy-sweet popcorn bark to your guests and watch it pop off the shelf! Click here for more details.
 
 
If you have creative candy cane ideas to share, leave us a comment below!
 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Bark  Candy Canes  Candy Holidays  Candy Making  Chocolate  Creativity  Displays  Holidays  Ideas  Marshmallow  Merchandising  Peppermint  Popcorn  Recipe  Seasonal 

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Tip # 206: Give Thanks with a Chocolate Cornucopia

Posted By RCI, Tuesday, October 11, 2016
Updated: Wednesday, April 29, 2020
Photo courtesy ofCargill Cocoa & Chocolate
Turn heads with this bountiful display, which can be filled with chocolates, chocolate-dipped fruits and other fall favorites. Remind shoppers through merchandising that this tasteful cornucopia would make for the perfect dressing for their holiday table or a welcome and thoughtful hostess gift.
 
Chocolate Cornucopia
Recipe courtesy of Cargill Cocoa & Chocolate
Materials needed:
• (1) 12” wicker cornucopia
• (1) one-gallon plastic storage bag
• roll of tape
• pastry brush or latex glove
• vegetable brush
Ingredients:
• Peter’s Lenoir™ semisweet chocolate
• non-toxic, fresh salal leaves*
• gold and copper luster dust (optional)
*Commonly known as lemon leaves. Available through floral supply shops.
Directions:
Cornucopia
Cover outside of 12” wicker cornucopia with a one gallon plastic storage bag, fitting snugly; secure with tape. Using a pastry brush or latex-gloved hand, apply three thick coats of Peter’s Lenoir™ semisweet chocolate over the surface, allowing each application to dry before adding the next. Remove wicker cornucopia; peel away and discard bag.
Chocolate Leaves 
Scrub non-toxic fresh salal leaves* with vegetable brush; rinse thoroughly and air dry. Use a small metal spatula to coat the back side of leaves with Peter’s Lenoir™ semisweet chocolate. Clean edges of excess chocolate. Chill until dry. Grasp leaf near the stem, gently pulling it away.
Decorating the Cornucopia  
Trim ragged edge of the open end. Attach large chocolate leaves along open end, overlapping and extending them slightly over the edge. Use increasingly smaller leaves until entire top and sides of cornucopia are covered. Brush with gold and copper luster dust (optional).
 
Learn techniques like this and others at RCI’s Chocolate Boot Camp in Waterbury, Connecticut February 20-23, 2017. Register now at retailconfectioners.org/bootcamp.
 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Chocolate  Chocolate Boot Camp  Creativity  Displays  Education  Fall  Holidays  Ideas  Merchandising  Photos  Recipe  Seasonal  Thanksgiving 

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Tip # 203:Create Eye-Catching Graphics Without Hiring A Graphic Designer

Posted By RCI, Tuesday, July 19, 2016
Updated: Wednesday, April 29, 2020
So, you’ve got a Facebook page. You may even keep pretty active at posting photos, but you don’t have a graphic designer on staff to design interesting and engaging graphics to make your social space really pop. Don’t break the piggy bank to hire a designer just yet!
 
There are plenty of FREE tools available that allow you to create the very images you’ve been dreaming of, and with no graphic design degree required. All you need to get started is a stock image or a photo shot from your smart phone and a little creativity. Read on for reviews of three recommended design tools and a graphic for National Lollipop Day - each graphic was created in less than five minutes.
 
Graphic created usingCanva
 
 

#1: Canva

 
This free tool helps non-designers create social media graphics in minutes by adding text, filters and your own color scheme. Their library of over 100 professionally designed layouts for Facebook, Twitter, Pinterest, Instagram and more makes it quick and easy to design elaborate graphics in just a few clicks. Upload your own photos or choose from over 1 million stock images (most only $1 each).
 
In addition to templates for social media graphicsCanva also has design templates for flyers, infographics, photo collages, letterheads, gift certificates, business cards and more.
 
 

#2: Adobe Spark

 
 
Graphic created usingAdobe Spark
Adobe Spark is a free tool for creating beautiful graphics for social media as well as various printed materials. Like CanvaAdobe Spark Post has many professional design themes making design quick and easy, however, it also has a fun, time-saving feature which allows you to use a cursor to preview multiple pre-designed text, design and color themes all at once. Stuck on creating the perfect color scheme? Adobe Spark also offers a feature where you can browse hundreds of suggested color palettes to polish off your look.

What really stands out about Adobe Spark is the ability to animate your graphic from the iPhone or iPad app version, Adobe Spark Post, (Click here  to view a tutorial from Beth Ziesenis of YourNerdyBestFriend.com).

#3: PicMonkey

 
Graphic created usingPicMonkey
If you like to share photos of your products and the day-to-day operations of your business, PicMonkey is a great option for you! Another free option to create attractive social media graphics, its capabilities are more focused on the photos and, currently, doesn't offer design templates. The free version equips you with basic photo editing tools and a large selection of frames, collage templates and other special effects, including fonts and overlays. Or for just $3.33/month annually, you can take advantage of some pretty impressive upgrades, like advanced photo editing tools (say goodbye to unwanted wrinkles or blemishes), over 1,000 graphics, double the effects and filters and premium fonts through PicMonkey Royale.
 
In summary, each of these tools will save you the cost of hiring another employee or taking up design courses yourself just to create graphics for your social media posts. Depending on your time and skill level, it is recommended that you test each one to determine which best fits your needs. You may even discover that you like to use more than one tool for different purposes. 


Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  branding  Creativity  Graphic Design  Marketing  Owning a Business  Photos  Social Media  Video 

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Tip # 201: Take Merchandising to New Heights with a Truffle Tree

Posted By RCI, Wednesday, July 6, 2016
Updated: Wednesday, April 29, 2020
Photos courtesy ofAnnedore's Fine Chocolates
A tower of truffles or “truffle tree” is a stylish way for your customers to serve truffles to a large group. The Truffle Tree also makes for an eye-catching merchandising display for your retail shop. It is a big ticket item that can add nice revenue to your store’s sales. With a little advance planning, building the tree can be relatively easy to execute.

Here you will find a list of materials needed and step-by-step instructions for creating this showpiece as provided by RCI member, Annedore's Fine Chocolates. 
RCI members: Click here to log on to RCI’s member site and view three variations of ganache recipes on page 9 of 2014’s 3rd quarter issue of Kettle Talk.

For ease of construction, un-dipped ganache balls may be stored in the freezer. Simply follow the instructions below for thawing and dipping the ganache balls and you are ready to build a tree on demand.

Materials Needed:

  • Truffles (see recipes below)
  • Silicone mats
  • Plastic wrap
  • Foam block
  • Parchment paper or aluminum foil (optional)
  • Round toothpicks
  • Tempered chocolate
  • Foam cone
  • Wrapping paper or fabric (preferably coordinating with the color of your truffles)
  • Flathead pins
  • Scissors
  • Ribbon or tree topper (optional)
Step-By-Step Instructions
 
  1. Prepare truffle centers using your own ganache recipe or see recipes below. Pipe ganache onto silicone mats. Cover the mats with plastic wrap and refrigerate for 12 hours. Transfer mats to the freezer for 12 hours. Remove mats from the freezer and pop out ganache balls (Note: Balls may be returned to the freezer for future use). Cover balls with plastic wrap and allow them to come to room temperature.
  2. Cover a foam block with parchment paper or aluminum foil, so it can be reused. Glue a toothpick into each ganache ball by, first, dipping one end of the toothpick into tempered chocolate and then inserting that end into the center of the flat side of the ganache ball. Allow toothpick to set up firmly in the ganache ball.

  3. Once the toothpick is firmly set in the ganache ball you are ready to dip each ganache ball in tempered chocolate. Dip each ball carefully and then insert tooth-picked end of the ball into the block of foam. This will allow for perfect-looking, uniform truffles to create your truffle tree. Allow chocolate to set up. Truffles may be decorated while standing in the block of foam.

  4. Before you begin to build your tree, first, wrap the foam cone completely with wrapping paper or fabric – secure with flathead pins, as needed.

  5. Beginning at the bottom of the cone, push the tooth-picked truffles into the cone working your way around the cone to create the first row. On the second row, stagger the truffles by placing them in the open spaces created by the first row. Carefully work your way up the cone row by row until the entire cone is covered in truffles. Toothpicks may need to be cut as you reach the top of the cone.

  6. Crown the top of your tree by inserting a tooth-picked truffle vertically on the top of the cone. Experiment with different tree toppers, such as a large bow or a chocolate initial or number (birthday idea). Use your imagination. 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Candy Making  Chocolate  Creativity  Displays  Idea Sharing  Ideas  Merchandising  Photos  Trends  Truffles  Tutorial 

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Tip #199: Make Lemonade: Fresh-Squeezed Merchandising Ideas

Posted By RCI, Tuesday, May 31, 2016
Updated: Wednesday, April 29, 2020
Photo credit (bottom left to right):2015 RCI Fall Candy Clinic,Stephen Libs Finer Chocolates,
DIY Lemonade Stand,LilLuna.com, Lemonade Sign,Burton Avenue

Every kid knows that setting up a lemonade stand in the front yard is an easy way to earn some added spending money for the summer. Why can’t the same idea be incorporated into your retail shop to increase sales this summer?
 
Draw inspiration from this iconic summer enterprise for your next merchandisingtheme. First, brainstorm ideas to display your lemon-flavored treats. Something as simple as draping one of your existing displaytablewith a swatch of lemon-clad fabric and accessorizing with fresh lemons and a pitcher can set the tone for your lemonade-themed display. If you, or someone you know, is handy with a hammer and nails, erect an actual lemonade stand with scrap wood or old pallets. Don't forget, a hand-painted “lemonade” sign is a must! Click the following links to view DIY tutorials for theLemonade Stand from LilLuna.comand theOld-Fashioned Lemonade Sign from Burton Avenue.
 
Take your lemonade stand to the next level by inviting a local children’s organization, like the Girl Scouts or Boys & Girls Clubs, to actually sell lemonade at your shop as a fundraiser, alongside your lemon candies, of course. Maximize the opportunity for PR, but submitting a press release to the local media and encourage the kids and their families to invite relatives and friends to visit your shop and support their cause.
 
RCI member, Stephen Libs Finer Chocolates of Evansville, Indiana shared this great idea, including the products they incorporated into their lemonade stand, atCandy Clinicduring the 2015 Fall Regional Conference in Maine. Members canclick hereto login and view a video of the presentation by Marjorie Libs of Stephen Libs Finer Chocolates on our website.
 
 
Not a member?Click here to learn how RCI can help you build your sweet business. Stay connected with RCI throughFacebookfor more tips and inspiration dedicated to the retail candy maker.

Tags:  Candy Clinic  Candy Making  Creative Flavors  Creativity  Idea Sharing  Lemon  Lemonade  Merchandising  Philanthrophy  Seasonal  Summer  Video 

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Tip # 195: Spice Up the Grill with Cocoa!

Posted By RCI, Wednesday, May 4, 2016
Updated: Wednesday, April 29, 2020
Image courtesy of Mister GC at FreeDigitalPhotos.net

Kick off grilling season by offering consumers something a little unexpectedcocoa!
 
If you’re a candy maker, you know a thing or two about cocoa. Put your knowledge of chocolate flavors to work and develop your own special blend of cocoa rub. When mixed with salt and spices, cocoa can make for a great, savory rub, which can be used on steak, chicken and pork.
 
Start by researching a simple recipe for cocoa rub, like this one from TheDomesticMan.com, then do some experimenting of your own to find the perfect mix. This can be packaged in a small, clear candy bag and tied with twine for a homemade and masculine look. If you’ve got some outdoor space by your store, consider firing up the grill and passing out samples to passersby – first, check with your local health department to ensure your following sampling guidelines.
 
Stir up some buzz, by sharing your new product on social media and write a press release for the local media. RCI President, Brian Pelletier of Kakao Chocolate, shared his recipe for Cocoa Grilled Pork and got invited to do a cooking demonstration for the local news. Talk about sweet exposure! Click here to view Brian’s interview on Fox News in St. Louis.
 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Cocoa Rub  Creativity  Father's Day  Ideas  Recipe  Summer 

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Tip #183: Chalkboard Like a Pro

Posted By RCI, Tuesday, February 9, 2016
Updated: Wednesday, April 29, 2020

Even if you aren’t a skilled artist, creating beautiful and trendy chalkboard signs  can be achieved with these 5 tips and tricks from the pros.
  • Use a Level and a ruler for straight lines and even spacing
  • Pick your tool – mechanical chalk pencil, chalk pencil (intended for marking fabric when sewing), chalk marker or real chalk.
Four types of chalk as illustrated byJones Design Company. From top to bottom:mechanical chalk pencil,
chalkpencil by Fons and Porter,chalk marker, and good, old fashion chalk
  • A damp cloth and a handful of Q-Tips can work wonders when it comes to correcting mistakes and cleaning up smudges. 
  • DIY stencils – If you plan to use an image more than once (your logo or a chocolate truffle with a swirl) make your own stencil with vellum paper. You can easily trace any printed image by placing vellum over the print. 
Depending on your skill level, creating artful chalkboards can take lots of patience and practice. If you don’t have time for either of these, try this quick and easy chalkboard hack from Buzzfeed.

Not a member? Learn how RCI can help you build your sweet business at retailconfections.org/join.

Tags:  Creativity  Displays  Events  Hacks  Ideas  Marketing  Merchandising  Owning a Business  Trends  Tutorial 

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Rewind to Tip #141: Celebrate World Teacher's Day

Posted By RCI, Tuesday, September 22, 2015
Updated: Wednesday, April 29, 2020

World Teacher’s Day is Sunday, October 5 and you can bet many parents in your community will be scouring social media (especially Pinterest) for the perfect gift to thank the special teachers in their life…or sweeten them up a bit before they have to spend the week with a classroom of children that just seem like they’re on a sugar high! Don’t miss out on the opportunity to get your business on the radar with goodies worthy of an A+.
Apple Box byCharlie's Chocolate Factory of Vancouver
Charlie’s Chocolate Factory shared their Apple Box (pictured above) during Candy Clinic at the 2015 Annual Convention, with a cleverly added hole for a gummy worm to pop out. RCI members can view videos from Candy Clinic on our website at www.retailconfectioners.org/candyclinic.
Photo:Amanda's Parties To Go
Click here for an easy-to-follow tutorial (with lots of photos) on how to create these cute Oreo Apple Pops.
 
In addition to offering great gift ideas, help your customers celebrate teachers by holding a favorite teacher contest. It’s a fun avenue to recognize the great teachers in your area and also create some awareness for your company.
 
First, create a beautiful gift basket that will go to the winning teacher and have it on display in your store. For the contest, invite your customers, Facebook fans, Twitter followers, etc. to nominate their favorite teacher and include the reason they have nominated him or her. To increase excitement for the contest, you could also give a box of your chocolates or “mini” gift basket to the nominator of the winning teacher.
 
Add excitement to the contest by spreading the word through press releases, radio spots, school newsletters, etc. Everyone will also want to know who wins so be sure to get a photo of the winner with his or her nominator and post it on social media and in your store.

Tags:  Candy Making  Chocolate  Contests  Creativity  Events  gifts  Marketing  Oreos  Photos  School  Social Media  Teacher 

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Tip #153: Use Pistachios in Nougat

Posted By RCI, Tuesday, December 2, 2014
Updated: Wednesday, April 29, 2020

As has become our custom on the RCI Tip of the Week blog, we’ll make the posts quick and brief this month for you since we know it’s a very busy time of year for candy makers.
 
For this first quick tip, we are encouraging you to think outside of the box when it comes to nuts in your confections, specifically nougat. For example, consider using pistachios in your holiday nougat for a fun and different color and flavor enhancement. Chef En-Ming Hsu provided this idea during her nougat demonstration at our recent Fall Regional Conference, and many attendees commented on how great the pistachios tasted as well as how beautiful they were.

If you have other fun uses for pistachios in confections, leave us a comment below!

Tags:  Candy Making  Creativity  Fall Regional  Seasonal 

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