Put the “COOL” in back-to-school with Instagram-worthy gifts both for students and their teachers! Here we’ve compiled some of our favorite smart treats pulled from past blog posts that are sure to earn your candy shop an A+.
TIP #141: APPLE FOR THE TEACHER
If they haven’t done so already, you can bet many parents in your community will be scouring social media (especially Pinterest) for the perfect gift to celebrate their students and sweeten up teachers as a new school year approaches.
Charlie’s Chocolate Factory of Vancouver, British Columbia used a standard apple box mould and adapted it to feature a clever hole for a gummy worm to pop out.
Chocolate-covered Oreo Apple Pops are an equally fun idea for a sweet school treat. In this example, a standard circle mould was used to create a thicker layer of colored confectionery coating, a pretzel was used to create the stem as well as modeling chocolate for the leaves. Other tutorials utilize fresh mint leaves for a more realistic look.
TIP #275: GIFTS THAT RULE
Take notes from RCI member, Dietsch Brothers, who creates custom tags and labels throughout the year to help theme their products as a way to encourage sales. Transform a basic chocolate bar into a thoughtful teacher gift by creating a custom wrapper that looks like a ruler and reads, “thanks for making this year rule!” Or add tags to your boxed chocolates and moulded chocolates that say “To the sweetest teacher.”
IDEA: HOST A FAVORITE TEACHER CONTEST
With World Teacher’s Day on October 5, make plans now to host a favorite teacher contest in September. It’s a fun avenue to recognize the great teachers in your area and also capture new customers before e the busy holiday season!
First, create a beautiful gift basket that will go to the winning teacher and have it on display in your store. For the contest, invite your customers, Facebook fans, Twitter followers, etc. to nominate their favorite teacher and include the reason they have nominated him or her. To increase excitement for the contest, you could also give a box of your chocolates or smaller gift basket to the nominator of the winning teacher.
Add excitement to the contest by spreading the word through press releases, radio spots, school newsletters, etc. Everyone will also want to know who wins so be sure to get a photo of the winner with his or her nominator and post it on social media and in your store.
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