Brittle is a great summer treat, because it can stand up to warm summer temps all while satisfying the need for sweet, salty and whole lot of crunch!

This week we’re sharing 5 quick tips from RCI members who are known for their brittles, among their other delightful treats, Joy Lyn’s Candies of Paradise, California. Keep reading as we troubleshoot common problems faced when making brittle and how to resolve them.

 

1. Crystallization can be caused by an incomplete wash-down of the kettle, mixing blade and other utensils used while making brittle. This means not all sugars have dissolved which will create a grainy texture.
2. Sticky brittle could be the result of undercooking the batch, creating higher than desired moisture content.
3. Alternatively, cooking brittle at too high of a temperature can lead to a scorched or bitter flavor.
4. Butter your table top before pouring the batch to prevent it from sticking to the table.
5. Brittle that is too hard and thick can happen if you use a fan to cool your mixture, allowing it to set too quickly. Avoid the use of a fan to cool mixture and work quickly to thin and spread brittle.
   

 

Game Changing Tools for Working with Brittle 
Sometimes even perfect formulations can only get you so far, here’s a couple of Joy Lyn’s favorite tools for crafting drool-worthy brittles with consistency.

 

 

Finding the right heat-resistant gloves will not only protect your skin from burns, they allow you to spread hot brittle thinly and quickly. Joy Lyn’s wears high-temperature Tucker BurnGuard^® safety gloves over white cotton gloves to lessen the heat.

Sometimes a standard scraper is just not enough for confections, like brittle, that require a high-level of heat. Joy Lyn’s repurposes the lid of a food-grade corn syrup bucket to fashion their own heavy-duty scrapers, perfect for scraping the kettle and spread the hot brittle mixture after it’s poured. With the use of a bandsaw, they cut the bucket’s lid in half to achieve the desired shape. The result is a scraper that is thicker, larger and can better withstand high heat.

Hopefully these tips will not only help you to identify and correct problem areas with brittle, but also achieve thinner, flavorful brittle with just the right amount of crunch!

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In this five-week series, retail strategists and instructors at RCI’s Merchandising Boot Camp, Rich Kizer and Georganne Bender, of KIZER & BENDER, share important areas of your retail space that can either set your business up for sales success or failure. As the last part of this series, we’re sharing how slowing shoppers down can increase sales.

In a previous post, we learned about the “decompression zone,” which is the space within a five-foot radius of the entrance. Just beyond this space, front and center on your sales floor, is where you should position your “speed bump” displays. Speed bumps are used to slow customers down and refocus them on shopping. These displays can also be used to set the stage for what shoppers can expect to see while browsing the rest of the store.

Use a single, small table or cluster a few together for a bigger impact. Add product from different departments to create fun-to-shop, “I have to have that!” displays. Change your speed bumps once a week, whether they need it or not. Remember, this display is a BIG part of your store’s ambiance.

Overall, it is important to keep your sales floor fresh. Get a blank calendar and preplan your merchandising moves. Check your 10-second impression daily, again, change your speed bumps at least once a week, tweak your lake-front property frequently and change your window displays on a monthly basis. Refresh your entire sales floor at least once every quarter, making changes to customer flow as necessary. And have fun!

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

 

In this five-week series, retail strategists and instructors at RCI’s Merchandising Boot Camp, Rich Kizer and Georganne Bender, of KIZER & BENDER, share important areas of your retail space that can either set your business up for sales success or failure. This week we’re covering an important consideration for maximizing the free-flow store layout.

Once shoppers are on your sales floor, where they go is up to you. If you are like most independent retailers, you probably utilize a free-flow layout, because it offers you unlimited opportunities to highlight merchandise and create display vignettes.

A free-flow layout has no set aisles so shoppers roam the sales floor freely, guided by how you plan the fixtures. When arranging fixtures, avoid straight lines when you can. Instead angle your fixtures so shoppers are unconsciously directed through the store. The more they see, the more opportunity they have to buy.

Stay tuned for more retail therapy next week, when we’ll share KIZER & BENDER’s tips for maximizing a “lake front property” store layout.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

 

If you have children, fidget toys have likely infiltrated your home. Designed to help with focus and attention, fidget toys come in many shapes, sizes and colors. You may already sell fidgets in your store—if they sell well, that’s all the more reason to make edible versions. If you don’t currently sell fidgets in your store, this could be a missed opportunity to target consumers shopping for youngsters.

 

 

Fidget Spinners

In the midst of the fidget spinner craze a few years ago, RCI member Vande Walle’s Candies began making what they called “Fidget Non-Spinners.” During her Candy Clinic presentation, Tess Vande Walle explained, “They don’t spin, but they taste better!” To create a replica, Vande Walle’s filled the packaging from an actual fidget spinner toy with colored white chocolate. There are, however, a number of inexpensive moulds on the market to make chocolate fidget spinners.

 

 

Pop Its

More recently Pop Its—flexible silicone toys akin to Bubble Wrap—began popping up in retail shops, birthday favor bags and school playgrounds everywhere. These wildly popular fidgets are available in a seemingly endless variety of colors, shapes and sizes from sparkly pink mermaid tails to rainbow striped cars. Like the Beanie Babies of yesteryear, many kids aspire to collect them ALL.

 

 

The already popular toy took a sweet turn when TikTokers started filling them with candy and melted chocolate. See for yourself in this video by HelloWondeful. RCI member, Anderson’s Candies, took advantage of the trend by creating their own versions just in time for Easter. We love this idea because it not only provides a treat to eat, but also a toy to keep and enjoy!

While anyone could create this on their own with a couple ingredients from the grocery store, confectioners can highlight the superior quality of your chocolate and get creative with different fillings. Although M&M candies seem to be a popular choice on TikTok, consider filling the cavities with peanut butter meltaway, caramel, roasted nuts or other popular fillings before capping it off with chocolate. Better yet, why not use a variety of fillings to create a mystery of sweet surprises? Note: Look for Pop Its made with FDA approved or food-grade silicone.

 

 

With lots of holiday themed Pop Its on the market, this trend could also make for great holiday gifts for kids. We like how Cherry Bay Cakes created an Easter themed chocolate Pop It with pastel M&Ms and a custom tag that reads, “Hope you have a poppin’ Easter!”

Keeping a pulse on trends with kids’ toys are a great way to identify ways to appeal to consumers looking to buy treats for the kids and kids-at-heart in their lives. 

 

Crave more?C lick here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.  Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business .