In this five-week series, retail strategists and instructors at RCI’s Merchandising Boot Camp, Rich Kizer and Georganne Bender, of KIZER & BENDER, share important areas of your retail space that can either set your business up for sales success or failure. As the last part of this series, we’re sharing how slowing shoppers down can increase sales.

In a previous post, we learned about the “decompression zone,” which is the space within a five-foot radius of the entrance. Just beyond this space, front and center on your sales floor, is where you should position your “speed bump” displays. Speed bumps are used to slow customers down and refocus them on shopping. These displays can also be used to set the stage for what shoppers can expect to see while browsing the rest of the store.

Use a single, small table or cluster a few together for a bigger impact. Add product from different departments to create fun-to-shop, “I have to have that!” displays. Change your speed bumps once a week, whether they need it or not. Remember, this display is a BIG part of your store’s ambiance.

Overall, it is important to keep your sales floor fresh. Get a blank calendar and preplan your merchandising moves. Check your 10-second impression daily, again, change your speed bumps at least once a week, tweak your lake-front property frequently and change your window displays on a monthly basis. Refresh your entire sales floor at least once every quarter, making changes to customer flow as necessary. And have fun!

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In this five-week series, retail strategists and instructors at RCI’s Merchandising Boot Camp, Rich Kizer and Georganne Bender, of KIZER & BENDER, share important areas of your retail space that can either set your business up for sales success or failure. This week we’re covering an important consideration for maximizing the free-flow store layout.

Once shoppers are on your sales floor, where they go is up to you. If you are like most independent retailers, you probably utilize a free-flow layout, because it offers you unlimited opportunities to highlight merchandise and create display vignettes.

A free-flow layout has no set aisles so shoppers roam the sales floor freely, guided by how you plan the fixtures. When arranging fixtures, avoid straight lines when you can. Instead angle your fixtures so shoppers are unconsciously directed through the store. The more they see, the more opportunity they have to buy.

Stay tuned for more retail therapy next week, when we’ll share KIZER & BENDER’s tips for maximizing a “lake front property” store layout.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Looking to improve the efficiency of your candy kitchen? Rethinking the layout of your kitchen is a great place to start. RCI member Greg Power with Las Olas Confections and Snacks shares tips, plus which areas to focus on for the most impact in this week’s post.

 Visualize

When reviewing your production layout, first, take measurements of your equipment and space. Draw a diagram of your space on paper; create scale cut outs of equipment and other movable items so you can move the items around easily. This will allow you to visualize the best placement of your equipment and help with layout options to maximize production and product flow.

Your production space should be enclosed and it should not open directly to outside areas; this will help with security and reduce exposure to outside elements. Smooth, walls, tile cove base and sealed concrete floors or tile flooring are all preferred for ease of cleaning and washing down. Storage racks should be off the ground and away from the walls (check for local health codes for how far off the ground and how far away from the walls is required). Any non-food contact equipment that can be stored or installed out of the production area is preferred and may open up additional kitchen space if stored elsewhere. Air compressors, boilers, cleaning equipment, etc. should all be stored away from production.

Production

The kitchen production area is the beginning of your entire process; which is why outflow from the kitchen should be smooth and effortless as the product moves to your production lines. If space permits, your kitchen should be separated, but adjacent to your slabbing or table room. This setup is the most efficient process for getting product off of the tables and on your production lines. If your tables are water-jacket cooled and you have a temperature-controlled cooling room available (at least 60˚F/15˚C), this will offer the most efficiency for cooling your products as quickly as possible from batch to production. You want to remove the heat from the product as fast as possible without sweating it.

Flow

From slabbing, product should go straight into enrobing or coating. This area should be as close to the slabbing or cutting area as possible. If you are hand dipping, multiple stations can be set up adjacent to the slabbing area. From enrobing or coating, products should flow straight into cooling tunnels then into the packing area. After packing, product may be stored in a cool, dry place for several days at 65˚ F/18˚C before transport.

Equipment

If space permits, avoid turns and curves within the process. Fewer transitions and handling of product will reduce labor. All equipment should be on legs, stands or wheels off the floor and away from walls; it should be easily accessible from all sides for easy cleaning and maintenance.

Production space should be limited to items needed for a specific run, excess equipment, cooling racks and raw materials. Work-in-process can reduce your ability to run efficiently and cause increased labor inefficiencies. Fine tuning some of these areas could have a surprising impact on the efficiency of your team.

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