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5 Fresh, New Ways to Feature Strawberry

Posted By RCI, Tuesday, June 7, 2022
Updated: Tuesday, October 11, 2022

 

For many, vibrant, sweet and juicy strawberries are a welcome sign that summer is here!

Roll out the red carpet, welcoming summer’s official berry (we think…) with five fresh, new ways to feature strawberry in your summer product lineup.

 

 

Strawberry Peanut Butter Cups
Put a fresh spin on the classic peanut butter cup with the addition of freshly slice strawberries. Click here for a recipe from California Strawberries.

 

 

Matcha-Covered Strawberries
Perhaps an unexpected twist on chocolate-covered strawberries, the addition of matcha powder to the white chocolate is sure to pique customer interest.

 


Photo credit: Bridgewater Chocolate

 

Chocolate Strawberry Pearls
With the slight crunch of dried strawberry in the center of layers of white chocolate and strawberry-flavored chocolate, these delicate pearls made by Bridgewater Chocolate are an elegant way to showcase strawberries.

 


Photo credit: Taste of Home

 

Strawberry Pretzel Bark
Here’s a new take on the summertime classic, strawberry pretzel dessert. With its natural berry notes, ruby chocolate is a natural fit for pairing with strawberries.

 


Photo credit: Milk Bar

 

Strawberry Shortcake Truffles
Combining all the creamy, salty, buttery, fruity, unforgettably tasty flavors of strawberry shortcake in a single bite, Milk Bar’s strawberry shortcake cake truffles are made with strawberry-studded vanilla cake, soaked in strawberry milk and rolled in strawberry shortcake crumbs. Milk Bar’s founder and television personality, Christina Tosi, shares her recipe here.

With strawberries popping up in farmers markets across the country, now is the time to take advantage of your local harvest. Even if you don’t follow some of these recipes exactly, use them as inspiration to create a recipe that is totally unique to your brand!

Here’s wishing you a sweet, strawberry kind of summer!

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Tags:  Bark  Chocolate-Covered Strawberries  Creative  Peanut Butter Cups  Recipe  Spring  Strawberries  Summer  Truffles 

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10 Ways to Make Mother’s Day Sweeter than Ever

Posted By RCI, Tuesday, May 5, 2020


With many mothers wearing more hats than usual and grandmas missing visits from their grandchildren, consumers are looking for ways to make Mother’s Day bigger and sweeter than ever in 2020. This week, we’re sharing fun ways for consumers to celebrate and feel connected even when apart.
 
Limited-Time Offers
Bring back seasonal confections for a limited time and require advance orders. If you typically offer caramel apples during the fall or chocolate-covered strawberries for Valentine’s Day, consider bringing these seasonal favorites back for the week leading up to Mother’s Day.
 
One-Stop Shop
Since it’s difficult to stop by multiple retailers at this time, think of ways to provide a one-stop shopping experience. Bundle chocolate with gift items and remind consumers if you offer gift wrapping and greeting cards. Partner with other local businesses, like florists and coffee shops, to expand your reach while supporting fellow businesses and ease the strain if you are short staffed.
 
Treats to Ship
Bundle warm-weather treat for consumers who may need to ship gifts, but don’t want the extra expense required for shipping chocolate in the heat. Check out our blog post for 5 Sweets that Beat the Heat. These treats are good options if your community allows sidewalk sales or food trucks to operate.
 
Gourmet S’mores Kits
Create gourmet s’mores kits and share tips for outdoor enthusiasts to create memorable camp-in experiences. Check out this past blog post for ideas on how to take your s’mores to the next level. The Washington State Parks Foundation offers programming for viewers to enjoy camping activities from their living rooms and back yards.
 
Subscription Boxes
Create a sweet subscription box, giving shoppers the option to answer a survey to help select the recipient’s favorite treats. This ensures a steady supply of sweet treats for Mom and reoccurring sales for you.
 
Take-and-Make Treat Kits
Invite families to make memories together with take-and-make Mother’s Day treat kits. Along with instructions, share a link to your video tutorial for them to follow along.
 
Ice Cream Sundae Kits
If you sell ice cream, create ice cream sundae kits as a way to upsell pints paired with candy toppings, chocolate and caramel sauces and decorative sprinkles. Make your own “magic” chocolate shell sauce by adding coconut oil to melted chocolate.
 
Virtual Tasting Kits
Create virtual tasting kits with tasting guides in sets of two. Consider offering add-ons at a discount so the whole family can experience tasting together virtually. Partner with a local liquor shop, winery or coffee maker to pair chocolates with Mom’s favorite beverages.
 
Customizable Gifts
Give shoppers the opportunity to customize their gifts by offering options to build their own care packages, choose the recipient’s favorite color ribbon or packaging/gift wrap. Use free tools like Canva and Vecteezy to design beautiful custom wraps for chocolate bars or boxed chocolates.
 
Pin It to Win It
If you aren’t already taking advantage of Pinterest to promote and sell your products, now is the time! Now, more than ever, shoppers are relying on social media for news, inspiration and entertainment. Create Mother’s Day themed boards and post purchasable gift ideas perfect for moms with a sweet tooth. Click here to learn more.
 
Although many holidays and celebrations look different these days, embrace the opportunity to think creatively and continue to evolve your business. Share in the comments below, creative ways you plan to celebrate moms this year.
 
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  Caramel Apples  Chocolate-Covered Strawberries  Graphic Design  Ice Cream  Marketing  Mother's Day  sales  S'mores 

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Throwback Tip #289: Make Chocolate-Covered Strawberries Last Longer

Posted By RCI, Tuesday, January 14, 2020
Updated: Monday, April 27, 2020

If you sell chocolate-covered strawberries for the holidays, more specifically Valentine’s Day, and have found yourself working from sunrise to sunset to keep up with demand, this tip is for you. 
RCI member, Luisa Chocolatiere shares her pro tips for extending the shelf-life of these delicate fruit confections to best avoid working yourself ragged while preparing for one of the biggest candy holidays of the year.
 
1.) Clear communication
Although this first step will not affect the longevity of your strawberries, it will help you better prepare for the holiday. Requiring advanced orders for chocolate-covered strawberries helps create expectations for your production needs. Clear communication to your customer base is key to ensure their expectations are met too. The beginning of January is a great time to start to taking orders for Valentine's Day.
 
2.) Gently clean and air dry
The way you clean your berries could be contributing to unwanted mold. Follow these step-by-step instructions to minimize moisture and bacteria.
 
  • Start by wiping away any dirt with a clean towel and discard unwanted mushy or moldy berries.
  • Gently submerge berries in a solution of cold water and non-pasteurized apple cider vinegar (use approximately 3 tablespoons for every one gallon of water) for five minutes. The acidity of the vinegar will kill spores and bacteria on the fresh berries.
  • Next, place the strawberries in a colander to drain excess water before air drying berries in a single layer on top of a dry towel.
  • Once the strawberries are dry, they can be placed in their original containers, which have since been cleaned and dried as well, until they are ready to dip.

3.) Chilled storage
To keep chocolate-covered strawberries overnight without the harmful effects of refrigeration, place dipped strawberries on containers, which are on top of gel ice packs and they can store for up to 48 hours.
These tips may seem simple, but they have the potential to completely transform the way you operate your business leading up to Valentine’s Day—for the better. Now with all that extra time saved up, you may be able to devote more of it to other areas of your business or spend it with family and, hopefully, get more sleep on the morning of Valentine’s Day! Let us know in the comments below what you plan to do with the time you’ll save with this tip!
 
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  Chocolate-Covered Strawberries  Member Ideas  Shelf Life  Valentine's Day 

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