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Tip # 187: Apply the 80/20 Rule to your Marketing Messaging

Posted By RCI, Tuesday, March 8, 2016
Updated: Wednesday, April 29, 2020

The Pareto principle is a common rule of thumb in business that suggests 80% of your sales come from 20% of your customer base, as one example. This principle can be applied to many facets of business and marketing, but today we’re going to focus on content marketing that will compel consumers versus repel them.
 
It may be easy to lean on platforms like email blasts and social media to push product, promote the sale or urge online ordering! Be careful not to inundate your followers with messaging that is purely focused on making the sale. This approach can actually cause followers to lose interest and, perhaps, even mistrust your brand.
 
You will have better success at building a loyal following of consumers who are genuinely interested in your company, the products you sell and the people who make them, if 80% of your content is devoted to sharing valuable and useful information that helps to weave your brand’s story. Leave the remaining 20% to the sales pitch.
 
Here’s a few ideas to spark your imagination:
 
  • Sharing interesting facts about your company history is always a win, especially when paired with a photo.
  • A peek behind the scenes can convey a sense of transparency and makes your company more trustworthy.
  • Add a personal touch by congratulating staff on important milestones, such as employment anniversaries, birthdays, babies, graduations, weddings and etc.
Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member of RCI? Click here to learn more about how RCI can help your build your sweet business.

Tags:  branding  Marketing  Owning a Business  sales  Social Media 

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Tip # 186:Take 3 Tips from RCI’s Chocolate Boot Camp

Posted By RCI, Tuesday, March 1, 2016
Updated: Wednesday, April 29, 2020

Last week, twenty-seven chocolatiers participated in Retail Confectioners International’s Chocolate Boot Camp®. Although students in the course varied in age and experience, each of them graduated with a better understanding of working with chocolate.
 
“No matter what size your company is or how long you have been in business, there is always something to learn at Chocolate Boot Camp," says Michael Crudden, Vice President of Operations at Rosalind Candy Castle and 2016 course graduate.
 
We’ve snagged 3 quick tips from this popular course to share with you! Even if you’re a seasoned vet, you may be surprised to learn something that you can incorporate into your business.
 
Tip #1: Some centers need to be cooled in order to make them firm enough to hold their shape. If centers are too cold, they will cause the chocolate coating to crack and have a dull finish. Ideally, centers should be between 65-75 degrees Farenheit when coated in chocolate.
  
Tip #2: When using chocolate mouldsavoid bloom by making sure the moulds are 4 degrees Fahrenheit cooler than the chocolate.
 

Tip #3: If you don’t have a tempermeter, dip a knife blade into chocolate, leaving a thin film on the blade. If the chocolate is firm and not tacky in 5 minutes, at normal room temperature (65-68 degrees Farenheit), it is in good temper.
Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  bloom  Candy Hacks  Candy Making  Chocolate  Chocolate Boot Camp  Chocolate Production  crack  dull finish  Education  Moulds  temper 

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Tip #185: Support the next generation of candy makers

Posted By RCI, Tuesday, February 23, 2016
Updated: Wednesday, April 29, 2020

Each profession serves its purpose for making the world go round, candy makers and chocolatiers just have a special way of making that journey so much more enjoyable.
 
If you are reading this, chances are you are pretty passionate about candy making. Whether your fondness came from a lifetime of learning through the family business or if it materialized more organically, that fondness keeps you coming back for more day after day.
 
As a treasured recipe is passed from generation to generation, so should the joy and love for the art of candy making. Keep the magic of the industry alive for generations to come by supporting the next generation of candy makers by mentoring a young family member or offering advice to a start-up. When doing so, keep in mind it may be just as important to share what you love about your business and the industry as a whole as it is to teach responsible business practices and time-proven techniques.
 
Share what you love about your business or the confectionery industry and your comment may be featured in the next issue of Kettle Talk, RCI’s quarterly magazine for members.
 

Not a member? Learn how RCI can help you build your sweet business at retailconfections.org/join.

Tags:  Annual Convention  Candy Making  Idea Sharing  Next Generation 

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Tip # 184: Register Your Business with the FDA

Posted By RCI, Tuesday, February 16, 2016
Updated: Wednesday, April 29, 2020

In an effort to protect the public and ensure safe food is provided by food manufacturers, the United States Food and Drug Administration (FDA) requires registration of all food manufacturing facilities. These regulations are part of the Food Safety Modernization Act enacted in 2011. We’ve provided answers below to some common FAQs regarding registering with the FDA.
 
Why is food facility registration a requirement?
Food facility registration will help the FDA determine the location and source of a potential outbreak of food-borne illness and quickly notify facilities that may be affected.
 
Who has to register?
The registration requirements apply to food facilities that manufacture, process, pack or hold food for human and animal consumption in the United States. Therefore, if you are a facility making chocolates and candies, then you should be registered with the FDA.
 
Do I register one time?
Food facilities are required to submit an initial registration to the FDA only once. After that, you must renew registration with the FDA every other year during the period beginning on October 1 and ending on December 31 of each even-numbered year. This means every food facility should be renewing their registration this year as 2016 is an even-numbered year.
 
Do I have to resubmit all information to renew?
FDA will provide an abbreviated biennial registration renewal process for a registrant of a facility that has not had any changes to its registration information.
 
Does it cost to register? There is no fee for registration or updates to a registration.
 
How do I register? Register online at FDA.gov by entering a search query for “Registration of Food Facilities,” or request the paper materials by calling 800-216-7331 or 301-575-0156.
 
How is registration confirmed? After you register your facility, the FDA will confirm the registration and assign a registration number. The information provided here is directly from the FDA website, FDA.gov. For direct links to materials from the FDA, including industry guidance for food facility registration, visit the GMPs page on the RCI website when signed in as a member (found under the Member Resources tab).
 

Not a member? Learn how RCI can help you build your sweet business at retailconfections.org/join.

Tags:  FDA  Owning a Business  Quality Control 

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Tip #183: Chalkboard Like a Pro

Posted By RCI, Tuesday, February 9, 2016
Updated: Wednesday, April 29, 2020

Even if you aren’t a skilled artist, creating beautiful and trendy chalkboard signs  can be achieved with these 5 tips and tricks from the pros.
  • Use a Level and a ruler for straight lines and even spacing
  • Pick your tool – mechanical chalk pencil, chalk pencil (intended for marking fabric when sewing), chalk marker or real chalk.
Four types of chalk as illustrated byJones Design Company. From top to bottom:mechanical chalk pencil,
chalkpencil by Fons and Porter,chalk marker, and good, old fashion chalk
  • A damp cloth and a handful of Q-Tips can work wonders when it comes to correcting mistakes and cleaning up smudges. 
  • DIY stencils – If you plan to use an image more than once (your logo or a chocolate truffle with a swirl) make your own stencil with vellum paper. You can easily trace any printed image by placing vellum over the print. 
Depending on your skill level, creating artful chalkboards can take lots of patience and practice. If you don’t have time for either of these, try this quick and easy chalkboard hack from Buzzfeed.

Not a member? Learn how RCI can help you build your sweet business at retailconfections.org/join.

Tags:  Creativity  Displays  Events  Hacks  Ideas  Marketing  Merchandising  Owning a Business  Trends  Tutorial 

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Tip # 182: Just Whip It: Truffles

Posted By RCI, Tuesday, February 2, 2016
Updated: Wednesday, April 29, 2020
 
For many, the truffle is the ultimate chocolatey confection. Made with high-quality chocolate and cream, traditional truffle centers are minimally processed offering rich flavor and a velvety mouthfeel.
 
Try a variation to the traditional truffle recipe, which will quickly become a new customer favorite.
 
For a light and airy melt-in-your-mouth truffle center, whip the cooled truffle center in a mixer until it becomes fluffy. With the incorporation of air, the color will become noticeable lighter. The final density will be approximately 0.75 gm/Ml giving your truffles a completely different texture, while keeping the same great flavor.
 
This is an excerpt from the first quarter issue of Kettle Talk in 2014. Click here to view the full article which offers more tips on making delicious meltaways and truffles as written by Randy Hofberger of R&D Candy Consultants, LLC.
 

Tags:  Candy Making  Chocolate  Chocolate Production  Holidays  Ideas  Recipe  Seasonal  Specialty  Valentine's Day 

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Tip #181: Get to Indy!

Posted By RCI, Tuesday, January 26, 2016
Updated: Wednesday, April 29, 2020
Click here for more information.
Are you a candy maker or chocolatier? Don’t miss RCI’s Annual Convention &Industry Expo in Indianapolis June 20-24, 2016.
 
Here’s 4 Quick Reasons Why You Should Get to Indy!

1. Touch, smell and even taste products from some of the industry’s best suppliers at RCI’s Industry Expo. When shopping for a piece of equipment, nothing beats the experience of seeing that enrober purr like a kitten right in front of your eyes. The same goes for examining packaging samples in your hands or taste-testing different varieties of chocolates until you find the perfect fit.

2. Something magical happens at RCI events. There’s a buzz of shared ideas and experiences throughout the week. This is a great way for candy makers of all levels of experience and expertise to get new recipe ideas, troubleshoot with suppliers, get ideas for your next promotion and make connections with other industry professionals.

3. Sharpen your skills and your knowledge with relevant education sessions designed for retail confectioners and taught by industry experts. Learn how advancements in technology allow business owners to operate a business by their fingertips and how industry innovations can lead to increased efficiency, just to name a few.

4. One of the most popular components of any RCI event are the behind-the-scenes tours. Through guided tours of manufacturing facilities and sneak peeks of storage rooms, awaits ideas and inspiration ready to catch fire. Nowhere else can you experience this level of idea-sharing. 

Tags:  Annual Convention  Education  Events  Expo  Networking  Tours 

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Tip #180: Celebrate American Heart Month in February

Posted By RCI, Tuesday, January 19, 2016
Updated: Wednesday, April 29, 2020
 
As if we needed another reason to “heart” chocolate, the scientific journal Heart published a recent study linking “habitual chocolate consumption” to a reduced risk of cardiovascular disease. Read it here.
 
This isn’t the first study to link chocolate to heart health. Other studies have also led scientists to believe that the plant compounds found in cacao beans, known as polyphenols, seem to improve the health of our blood vessels. Polyphenols cause blood vessels to expand, reducing blood pressure. Individuals with healthy blood vessels and healthy blood pressure are less likely to develop heart disease.
 
Unfortunately, there are no claims that chocolate is by no means the end-all, cure-all when it comes to heart disease or health in general. It is a good excuse to educate customers on the health benefits of chocolate next month and encourage trial of dark chocolate (65% cocoa or above).
 

Tags:  American Heart Month  Chocolate  Health Benefits of Chocolate  Video 

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Tip #179: Get To Know Gluten

Posted By RCI, Tuesday, January 12, 2016
Updated: Wednesday, April 29, 2020
 
“Do your chocolates contain gluten?”
 
Chances are you’ve heard this question at least once or twice in the last year, if not in the last week.
 
January 13 is National Gluten-Free Day and if you’re not familiar with gluten, it may be time to get acquainted.
 
Gluten is a protein found in wheat, rye and barley. So sure, chocolate should be completely free of gluten. Before making any claims, do your homework.
 
Start by contacting your chocolate supplier, because even pure chocolate can contain gluten if processed on the same equipment as wheat. Next, look for gluten-containing ingredients in your chocolates. Common offenders are the products of wheat (cookies) or barley malt (a popular sweetener used in candy).
 
It is estimated celiac disease affects 1 in 100 people worldwide (Celiac DiseaseFoundation) and even more have gluten sensitivity, a wheat allergy or they are simply trying to avoid gluten for one reason or another. Regardless of their reason, the gluten-free segment has experienced staggering sales growth since the Food and Drug Administration released regulations for gluten-free labeling in 2013.
 
The Food and Drug Administration requires manufacturers to meet specific standards before labeling their products as gluten free by having their products tested in addition to following other manufacturing and ingredient sourcing protocols.
 
As an alternative, you may use the phrase “no gluten ingredients,” instead of “gluten free.” This lets the consumer know that there are no gluten ingredients in the product without full certainty gluten cross-contamination hasn’t occurred.
 

Regardless of your approach, consider ways to inform gluten-leary customers of products available for them. You may identify products that do not contain gluten with a special tag or even create a small display in your store. RCI member, See’s Candies of San Francisco, offers an allergen information list noting which of their candies are unsafe for customers with common food allergies such as nuts, eggs, soy, dairy and gluten. 


Tags:  Allergens  Candy Making  Chocolate Production  Gluten-Free  Specialty 

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Tip #178: Stick To Your Resolutions

Posted By RCI, Tuesday, January 5, 2016
Updated: Wednesday, April 29, 2020
It’s day five of 2016. Are you still holding strong to your New Year’s resolutions?
 
If so, you may be with a dwindling crowd. Did you know that although 45% of Americans make New Year’s resolutions, only 8% succeed in sticking to their goals (Statistic Brain)?
 
Set yourself up for a win-win in 2016, by setting SMART goals!
 


The SMART acronym can also help you set goals for your team. Click here for a list of questions that will help you define SMART goals for your team.


Tags:  Employee Management  Infographic  New Year's  Owning a Business  Seasonal 

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