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Posted By RCI,
Tuesday, May 12, 2020
Updated: Thursday, May 28, 2020
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Don’t miss the opportunity to celebrate dads in a big way this year! Father’s Day is June 21st and we’re sharing sweet gift ideas that appeal to just about every dad and grandpa out there!
Mr. Fix It
For the dad that likes to tinker and fix things. He may have a toolbox full of tools and gadgets, but does he have a toolkit made completely of chocolate?
The Fisherman
Give Dad a fish story he’ll never forget. How about a life-sized chocolate-moulded fish so sweet his pals will have to believe he’s telling another tall tale! Looking for tips to perfect your moulding techniques? Read this past blog post.
The Executive
Give hard-working dads and grandfathers a tie they’ll actually love. Click here to check out a tutorial on how to create shirt-and-tie treat holders as ready-to-give gifts.
The Foodie
Have some fun with the foodie dad by faking him out with a sweet twist on his favorite foods. The only way to improve on a good, old-fashioned hamburger would be to make it all out of chocolate, of course.
The Beer Enthusiast
For the beer-enthusiast dads out there, RCI members like Joy Lyn’s Candies and Hilliard’s Chocolates have found that confections like brittle and caramel really do pair well with beer.
The Wine Connoisseur
Since a bottle of wine would be too predictable, why not dip the whole bottle in fine chocolate? Sure, wine is fine, but wine and chocolate is even better!
The Daring Dad
These treats aren’t for the faint of heart, but for the thrill-seekers and daring dads who have ever wondered, “what does a chocolate-covered jalapeno/pickle/cricket taste like?” It can’t be too bad, after all, it is covered in chocolate!
Host a “Pin-to-Win Dad’s Sweet Dreams” Contest
If you're looking for an opportunity to increase your exposure on Pinterest, consider hosting a "Pin-to-Win Dad's Sweet Dreams" contest. Start by asking participants to create a Pinterest board full of their dad's favorite treats from your website. Require entrants to include your company name in the description (for brand awareness purposes) and email you the URL to their board or post a link to your Facebook page (Check out this Pinterest contest for ideas of how to communicate the idea to your followers).
Appeal to shoppers by offering gift ideas they can’t get from big box stores. We hope you find at least a couple ideas to apply to your business and are inspired to dream up a few more of your own. We invite you to share your creative Father’s Day gift ideas in the comments below.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
Not a member? Click here to learn how RCI can help you build your sweet business.
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Posted By RCI,
Tuesday, May 5, 2020
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With many mothers wearing more hats than usual and grandmas missing visits from their grandchildren, consumers are looking for ways to make Mother’s Day bigger and sweeter than ever in 2020. This week, we’re sharing fun ways for consumers to celebrate and feel connected even when apart.
Limited-Time Offers
Bring back seasonal confections for a limited time and require advance orders. If you typically offer caramel apples during the fall or chocolate-covered strawberries for Valentine’s Day, consider bringing these seasonal favorites back for the week leading up to Mother’s Day.
One-Stop Shop
Since it’s difficult to stop by multiple retailers at this time, think of ways to provide a one-stop shopping experience. Bundle chocolate with gift items and remind consumers if you offer gift wrapping and greeting cards. Partner with other local businesses, like florists and coffee shops, to expand your reach while supporting fellow businesses and ease the strain if you are short staffed.
Treats to Ship
Bundle warm-weather treat for consumers who may need to ship gifts, but don’t want the extra expense required for shipping chocolate in the heat. Check out our blog post for 5 Sweets that Beat the Heat. These treats are good options if your community allows sidewalk sales or food trucks to operate.
Gourmet S’mores Kits
Create gourmet s’mores kits and share tips for outdoor enthusiasts to create memorable camp-in experiences. Check out this past blog post for ideas on how to take your s’mores to the next level. The Washington State Parks Foundation offers programming for viewers to enjoy camping activities from their living rooms and back yards.
Subscription Boxes
Create a sweet subscription box, giving shoppers the option to answer a survey to help select the recipient’s favorite treats. This ensures a steady supply of sweet treats for Mom and reoccurring sales for you.
Take-and-Make Treat Kits
Invite families to make memories together with take-and-make Mother’s Day treat kits. Along with instructions, share a link to your video tutorial for them to follow along.
Ice Cream Sundae Kits
If you sell ice cream, create ice cream sundae kits as a way to upsell pints paired with candy toppings, chocolate and caramel sauces and decorative sprinkles. Make your own “magic” chocolate shell sauce by adding coconut oil to melted chocolate.
Virtual Tasting Kits
Create virtual tasting kits with tasting guides in sets of two. Consider offering add-ons at a discount so the whole family can experience tasting together virtually. Partner with a local liquor shop, winery or coffee maker to pair chocolates with Mom’s favorite beverages.
Customizable Gifts
Give shoppers the opportunity to customize their gifts by offering options to build their own care packages, choose the recipient’s favorite color ribbon or packaging/gift wrap. Use free tools like Canva and Vecteezy to design beautiful custom wraps for chocolate bars or boxed chocolates.
Pin It to Win It
If you aren’t already taking advantage of Pinterest to promote and sell your products, now is the time! Now, more than ever, shoppers are relying on social media for news, inspiration and entertainment. Create Mother’s Day themed boards and post purchasable gift ideas perfect for moms with a sweet tooth. Click here to learn more.
Although many holidays and celebrations look different these days, embrace the opportunity to think creatively and continue to evolve your business. Share in the comments below, creative ways you plan to celebrate moms this year.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Tuesday, April 28, 2020
Updated: Tuesday, May 5, 2020
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Welcome the arrival of spring by celebrating the sweet traditions of May Day! May 1 has been long recognized by cultures around the world, marking the return of spring and symbolized by bright colors and fresh flowers.
3 Sweet Ways to Celebrate May Day
May Day Baskets
During the 19th and 20th centuries, May Day baskets were made of paper and filled with flowers, candies and other treats to be hung on the doors of friends, neighbors and loved ones on May first. The tradition was to knock on the door, shout “May basket,” and then run (nationaltoday.com)—while we are still practicing social distancing, we can't think of a better way to connect with loved ones and friends.
May Day is a great opportunity to encourage customers to creatively gift your confections. Below is inspiration to create your own sweet May Day baskets. Click here to download a cute, printable May Day Basket template. The blog, Skip to My Lou, has shared loads of simple ideas for making your own May Day baskets.
Candy Bouquets
May Day is often represented by bouquets of fresh flowers, but with a few supplies you could make paper flowers featuring your confections. If you have individually wrapped candies, like foil-wrapped truffles or caramels or taffy wrapped in wax paper, put your own sweet spin on this Candy Bouquet by It’s Always Autumn. All you need is crepe paper (or tissue paper), a hot glue gun and sucker sticks.
Maypole Dance
Although the origin of the maypole is unknown, this tradition is thought to date back to medieval times when people would dance around trees with bright ribbons as a way to welcome good crops (nationaltoday.com).
Invite your social media followers to submit fun photos or videos of their home crew doing their own Maypole dances for a chance to win free treats in return for the ensuing smiles and laughs.
This age-old tradition of celebrating the new life, nature's bounty and the sweet surprises it can bring may be just what people need to warm their hearts and put a smile on their faces.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By Angie Burlison, Retail Confectioners International,
Tuesday, April 21, 2020
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At a time when many retail shops are closed, food trucks not only offer access to consumers, they give businesses the flexibility go to where consumers are. For example, if you have a food truck or branded vehicle, consider visiting local neighborhoods, musical ice-cream-truck style, to sell your products. Other businesses have asked their social media followers to private message their addresses to be added to the delivery route. Share your route on social media and let people know when to expect you. First, check local regulations to ensure this activity is permitted.
For further inspiration, RCI member Anna Dolle Bushnell with Dolle’s Candyland shares how this multi-generational family business turned inspiration from their grandfather’s Kandy Kar into a more modern version of selling their popular treats on-the-go.
Having been in business for over 100 years, my family is fascinated with using bits of our rich past in order to create a unique and personal approach to business today. All of our packaging has traces of our vintage candy boxes, our tried and true recipes remain the same, and we love to use old relics of our business’s history in today’s decision making. In a world where business can get swallowed whole in advertising, online marketing, website management and the like, my brother, Andrew Dolle, and I decided to revive the simple “Kandy Kar” concept that our grandfather had in the 1940s.
The Inspiration
Way back when, our grandfather, Rudolph Dolle, manufactured and sold salt water taffy from his beloved Kandy Kar. Unfortunately, we do not know much more about the car simply because our grandfather had long since passed before my brother and I were born. However, one single picture gave us the inspiration to revitalize the concept of using a mobile unit for advertising, sales and fundraising opportunities.
In 2013, over the course of nine months, our modern-day Kandy Kar came to be. The trailer was custom built and outfitted with everything needed for caramel popcorn manufacturing and sales. A simple gas stove, triple sink and ingredients storage was permanently built in. Custom made shelves were made to attach to the outside windows of the “Kar” in order to provide for added merchandising space when the trailer is parked.
In addition to caramel popcorn, a variety of our best-selling candies is offered for sampling and sales. Our famous salt water taffy, fudge and caramel apples are manufactured and prepackaged in our plant in Ocean City, Maryland to make storage and merchandising in a small area possible. In addition to these items, space is available on board for the manufacturing of two additional products. Dependent upon the event and the projected consumer, we are able to manufacture cinnamon roasted nuts as well as cotton candy. Since these machines require little space and can run off of standard electricity, they are fun options to offer customers of different demographics.
Expanded Reach
Within the past year, we have taken the Kandy Kar to local events, including music festivals, wine and beer fests and seasonal/holiday fairs. It also has been featured at charity events and several weddings that have wanted to feature a local “foodie” flair. Most importantly, Dolle’s Kandy Kar is a wonderful mode of advertising. People unfamiliar with our brand can see, smell and taste our products in a multitude of locations, not just at our brick and mortar shops. We also use these unique advertising opportunities to distribute brochures and company information to inform potential and life-long customers about our family business, our history and our products.
Carrying On Traditions
Although we have no idea what happened to the original Kandy Kar, we enjoy the feeling that we are carrying on a unique family business tradition. We imagine that manufacturing salt water taffy aboard the original Kar must have been a tricky, sticky and hot endeavor. In today’s Kar, we often think what our grandfather would say if he witnessed air conditioning, electricity, and running hot and cold water located on a mobile unit, not to mention payments being swiped on smartphones!
We have certainly enjoyed the reception that we have received at each event the Dolle’s Kandy Kar has been. We love hearing the excitement of fair and event goers when they discover that they can enjoy their favorite Ocean City treats at events around our region, and we love keeping “what is old is now new” traditions alive!
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Tuesday, April 14, 2020
Updated: Friday, April 17, 2020
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Now that Easter has passed and we look forward to Mother’s Day, we’re sharing a powerful marketing tool from retail experts, Rich Kizer and Georganne Bender of Kizer & Bender. Take time now to make meaningful connections with customers loyal customers now and reap the benefits for years to come.
Years from now someone will spend a gazillion dollars to study American life online and wonder who these people were who desperately need to lose weight, perfect their relationships, look younger, make certain body parts larger than life, buy fake designer goods, and grab those PHDs we so richly deserve but have not earned.
Sigh.
That’s a typical day of email for us. 700 messages: 80% junk that gets deleted ASAP and 20% actual mail.
Snail mail isn’t much better. Our mail box is typically brimming with bills, offers from companies we've never heard of, and lots of “You have already been approved” credit card applications. On a good day there’s mail that arrives in a handwritten envelope.
Guess what we open first?
The telephone isn’t much better. At least ten times a day we answer the phone with a smile only to be greeted by silence and a recorded message that's supposed to encourage us to act immediately. Instead we just hang up the phone.
We all have far too much impersonal communication in our lives. Most of us rarely receive handwritten notes or letters so it’s a big deal when we do. Anything handwritten gets opened first – there are studies that back that up. It’s the personal touch that gets our attention.
We have shared our Impact 8 technique in our very first Retail Adventures seminar and have continued to share it ever since. Know why? Because it can make you the most visible person in your company or the most talked about store in your community. Impact 8 has elevated some retailers to celebrity status and all in the amount of time it takes to have a cup of coffee each morning.
There are two parts to Impact 8. Part I involves a personal telephone call to four customers you spoke to or worked with the day before. This isn’t telemarketing – you are not allowed to talk about business unless the customer brings it up. If you happen to get the customer’s answering machine it’s okay to leave a message – you’ll make their day.
Here’s a sample conversation:
“Hello Mrs. Customer? This is Your Name at _________________.”
After the customer has had a chance to respond, you say:
“I enjoyed speaking with you yesterday and I just wanted to take a moment and thank you for your business. I know that you have lots of choices, and I thank you for choosing my store. If there is ever anything, I can do for you, please do not hesitate to call me anytime.”
Call four customers per day and watch what happens. But that’s only the first part of Impact 8.
To implement Part II, you’re going to need note cards that are blank on the inside. Go for standard greeting card size, not the smaller common “Thank You” card version. You can use fun off the rack cards or create a custom version – it’s up to you. You will also need the names and addresses of four customers you spoke or worked with the day before because these customers are going to get a personal note from you.
There are a few rules:
1. Each note must be handwritten. Remember, handwritten mail is always the first mail to be opened. It’s easy to try and fake it with a service that imitates real handwriting but trust us, people know the difference.
2. You must address the envelope by hand. You’re only doing four a day so this isn't a big deal.
3. You must use real stamps. Weird or interesting stamps – The USPS offers lots to choose from, you can check them out here. You might even consider using different denominations to make your envelope really stand out.
Your note can say something like this:
“Dear Mrs. Customer,
I just wanted to take a moment to thank you for your business. I know that you have a lot of stores to choose from and I appreciate your choosing _________________. I have enclosed my business card, if there is ever anything, I can do for you please do not hesitate to call me anytime!”
If you implement Impact 8 just four days a week, you will impact 32 customers per week; 128 customers per month; and 1536 customers per year. And if those customers tell just ten others that’s 15,360 people. The word of mouth advertising and good will you will generate is immeasurable.
The cool thing about Impact 8 is that it operates under the radar so it’s rarely noticed by your competition – they’re busy looking at your ads and social media posts. All they will notice is less cars in their parking lot and more cars in yours.
Copyright Kizer & Bender | All rights reserved.
Rich Kizer and Georganne Bender are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in the retail and service industries since 1990. Gain more expert advice on what retailers can be doing right from Kizer & Bender’s Retail Adventures podcast and weekly webinar.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Tuesday, March 31, 2020
Updated: Friday, April 17, 2020
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If things have slowed down for your business, take advantage of any downtime by refining your craft of candy making. If you don’t make your own marshmallow, this is a great product to work towards perfecting.
There’s nothing quite like homemade marshmallow. If you don’t make your own marshmallow, now is the time to experiment with recipes and techniques. This week, we’re offering expert tips for cutting, dusting, enrobing and packaging marshmallows. Plus, a bonus marketing idea!
Boiling Corn Syrup
This tip will help prevent chocolate-covered marshmallows from cracking. Here’s why: most 42 DE (dextrose equivalent) corn syrup contains a small amount of yeast bacteria. This is a common problem with marshmallows, because the corn syrup is added to the sugar slurry (or bob) after it has been removed from heat, so it doesn’t get warm enough to eliminate any yeast found in the corn syrup.
The solution, bring corn syrup to a very low boil. Just as it begins to boil, remove it from heat. Do this step early in the day, allowing it to cool to room temperature before adding it to the cooked portion of the marshmallow. A fellow candy maker did this and never had a cracked Easter egg again.
Cutting
When cutting small batches of marshmallow, RCI members have recommended the following ways to be most efficient:
- A guitar cutter works, but it really depends on how soft your marshmallow recipe is. As an alternative, a sharp pizza cutter works well too. – J. Sofia, Cargill Cocoa & Chocolate
- We use a lightly buttered, sharp, thin-bladed knife. [We re-apply the butter] every 2 or 3 rows. It's a bit slow, but eliminates the need for corn starch, which I found made the marshmallows difficult to coat. –W. Spence, Spence Candies
Dusting
Dusting marshmallows is an important step to preserve that soft and pillowy texture that we desire. Traditionally candy makers use powdered sugar or corn starch to keep marshmallows from drying out and becoming hard. Aside from the cloud of dust they leave everywhere, a coating of powdered sugar can make your already sweet marshmallows too sweet and corn starch can make it difficult for chocolate to stick to the marshmallow.
As an alternative to the traditional corn starch and powdered sugar, try replacing them with dextrose or fondant sugar (such as Amerfond® Fondant Sugar). Both products will help you achieve the desired affect and with less the mess. For marshmallows bound for the enrober, adding a little dextrose to the top and bottom will also help the chocolate stick.
Enrobing
If air bubbles are a problem when enrobing square confections, like marshmallows, send them through your enrober corner first. Your products will receive better chocolate coverage from the fountains on the enrober and you will decrease the chance for bubbles to appear on the tops.
Packaging
Have you ever noticed condensation (or worse, mold) on the inside of your marshmallow packaging? If so, you may be cutting and packaging your marshmallows too soon. Of course, you want your marshmallows to be as fresh as possible, but marshmallow needs to breathe for a while or else the warmth may create moisture and you may experience mold on your product. A general rule of thumb is to let marshmallow sit overnight before cutting, dusting and storing it.
Marketing Your Mallows
While people are spending more time at home, share ideas for gourmet s’more recipes that your social followers can make at home with your products. Click here for 5 creative s’more ideas. Package your fresh, homemade marshmallows, along with your chocolates and graham crackers, and sell as a fun, family activity to make together at home.
If you’ve ever questioned whether making your own marshmallow is worth the hassle, these expert tips will not only make your job easier, they will leave your customers wanting more of these fluffy confectionery wonders!
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Thursday, March 26, 2020
Updated: Tuesday, April 21, 2020
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Despite all the uncertainty that comes with the COVID-19 crisis, we are certain this will pass. We are also certain that things are and will continue to change. But change is normal and change can be good. Take this opportunity to embrace change and your business could change for the better.
Here’s a list of recommendations to help your business survive the weeks ahead and come out of this better than ever. Stay connected with RCI’s community and email us with any questions you need answered or suggestions you’d like to share.
Leadership
- Know that this isn’t going to be easy, but you didn’t become an entrepreneur because it was the easy route. Trust your instincts and lean on the support of your RCI community, your local community and your team.
- Take care of yourself. If you don’t take care of yourself, you certainly won’t be able to take care of your business and your team. Be intentional about getting enough sleep, eat healthy, drink plenty of water and move your body a minimum of 20 minutes a day. You got this!
- Stay positive. According to Bob Phibbs, The Retail Doctor, “People are still buying things, and they are buying things for two reasons right now: (1) To get them through their day, so they are shopping for the things they need to make life work for them right now. (2) To help them escape from their day, so they are shopping for pleasures and fun things that will bring them joy and keep them busy,” (retaildoc.com).
- Take this time to educate yourself and your team. Explore online education opportunities to learn more on the topics of business, leadership, candy making and marketing. RCI members can login to view past education presentations.
- Connect with fellow RCI members to ask and answer questions on RCI’s online forum, List Serve.
- Curb thoughts of uncertainty and anxiety during downtime by reading books to help you grow as a business leader. Click here to read RCI’s recommended reading list.
- Get inspired to become a better leader by getting plugged into to some great podcasts. Learn from expert business leaders, many of which are navigating some of the same challenges right now that you are. Check out RCI’s list of 10business-related podcasts.
COVID-19 Education & Staff
- Go straight to the source for updates on COVID-19 from health and governmental agencies, such as The Centers for Disease Control and Prevention (CDC) and your state and local health agencies. Review the CDC’s Interim Guidance forBusinesses and Employers to plan, prepare and respond to COVID-19.
- Employ strict protocols for preventing exposure in the workplace and reporting symptoms. See below for links to additional resources addressing common questions:
- Do not disclose an employee's name if they have contracted COVID-19. You may have to disclose to other employees that they may have been exposed.
- To prevent stigma and discrimination in the workplace, the CDC recommends using only the guidance provided on its COVID-19 web page to properly determine risk. Do not make determinations of risk based on race or country of origin.
Operations
- Be aware of temporary guidance put in place by the Food and Drug Administration (FDA) regarding preventive controls, food supplier verification and onsite audits.
- Get your products in customers’ hands safely. If your retail store is open, this may require that you limit the number of individuals in your store at one time or encourage shoppers to call ahead for curbside pickup or delivery.
- Develop your own delivery program or look into local delivery services to partner with if your team doesn’t have the capability to deliver. See what Doordash, Grubhub and UberEats are doing to support local businesses.
- Keep staff busy tackling tasks that had previously been put off, because everyone was too busy—tasks like organizing inventory, reorganizing the store, cleaning, refreshing the website and creating lots of social media and email content.
Cleaning
- Create a new cleaning schedule and update procedures on employee hygiene practices (i.e., handwashing, etc.) as well as cleaning and disinfecting surfaces and equipment. Clickhere for guidance from the CDC.
- The most effective way to clean most equipment is with soap and water. Just scraping or using water alone will not be effective.
- Cleaning equipment with an all-oil-based product (and no sugars to help dissolve the product away) may require several oil flushes before introducing water or chemicals. Without the oil flushes, cleaning chemicals can extract the oil, leaving behind solid masses cemented to the pipes or agitators in equipment.
- Educate yourself on action steps required in the case someone with a suspected or confirmed case of COVID-19 was in your facility, follow these CDCguidelines.
Online Sales
Marketing & Promotion
- Use all forms of communication to let shoppers know you are open and what you are doing to ensure the cleanliness of your facility, staff and products. Where appropriate, share your cleaning protocols and photos of your clean candy kitchen and retail store.
- Don’t stop marketing your business! Create content that appeals to consumers by offering a way to escape the chaos through fun, comfort and joy.
- Think of members in your community who need to know someone is thinking of them. Consider a promotion to support the elderly quarantined in their homes and in nursing homes. Think of ways to thank those on the front lines—the medical workers and first responders, who are working hard to keep our communities safe and healthy.
- Invite shoppers to purchase gift cards from you and other local businesses as a way to support local. Some businesses are offering discounted gift cards to generate cash flow.
- Create eye-catching graphics for your store, website and social media outlets using free and user-friendly tools like Canva or Adobe Spark. Both sites have hundreds of professionally designed templates and layouts, making it easy for non-designers to create impressive, custom designs.
- Share easy recipes for followers to make at home with their kids, featuring your products. Consumers with kids out of school are looking for fun and easy ways to pass time as a family. Check out KidsActivities.net for easy candy recipes for kids using five ingredients or less. Substitute candy ingredients to make recipes your own. Considering bundling ingredients for one recipe and selling it as a “take-and-make kit.”
- Bundle products together by theme to help generate ideas of who your followers can shop for. RCI member, Bon Bon’s Candy House, has had success promoting care packages for “Peanut Butter Lovers,” “Grandpa’s Favorites,” and more.
- Host a Facebook Live event to get face-to-face with your followers even if your retail store is closed. RCI member, Dolle’s Candyland, has regularly scheduled Facebook Live videos to promote Easter items, new products and other merchandise that can be ordered through their virtual shopper service. Click here for tips from The Retail Doctor for using Facebook Live successfully.
- Host a contest on social media. RCI member, Mister Ed’s Elephant Museum and Candy Emporium is encouraging their followers to share positive thoughts for a chance to win their sweet treats. Check out this blog post by Hootsuitefor creative social media contest ideas.
- Encourage customers to host virtual tasting parties. Sell a tasting party bundle of your products and provide content on the tasting experience or lead a virtual tasting on Facebook Live or try Zoom for video conferencing (free and tiered pricing is available).
- Have a branded delivery vehicle? Consider visiting local neighborhoods, musical ice-cream-truck style, to sell your products. Other businesses have asked their social media followers to private message their addresses to be added to the delivery route. Share your route on social media and let people know when to expect you. First, check local regulations to ensure this activity is permitted.
- Educate and entertain social media followers by creating behind-the-scenes videos showing how your businesses makes some of your signature confections.
- Encourage customers to share photos of themselves enjoying your products from home and ask them to tag your business and/or use a creative hashtag.
- Offering curbside pickup is a great way to ensure the health and safety of your staff and customers, while continuing to do business. Perform practice runs to ensure an excellent customer experience. If taking orders by phone, have a checklist of important questions to ask customers—such as, “what color and model of car will you be arriving in?” making it easy to find them. Coach staff to thank every customer for their business over the phone and at pick up.
- Include handwritten notes along with all pickup and delivery orders, personally thanking customers for supporting your business.
- Update your store hours on your website, social media pages and all other third-party sites, such as your Google listing.
- If your retail store is closed or partially closed, start planning and preparing for a grand re-opening now. Be open with your staff about your plans and seek their input.
Closing thoughts
Doing business during times of uncertainty is going to be hard, but you are not alone. If business has slowed down for you (and it probably has—unless, of course, your business involves toilet paper or hand sanitizer), take advantage of the down time to learn, try new things and cross items off your list.
If you ran a successful business prior to this crisis, chances are you have a community of people who will be happy to support your business now. Now, more than ever, consumers are looking for ways to support local businesses. Find new ways to engage with consumers and remember that your sweet treats offer people comfort and hope, and help express gratitude, kindness and love to each other.
As you navigate these unprecedented times, we hope this offers you ways to challenge yourself and your business to grow and learn—so you and your business can come out of this better than ever.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Friday, March 20, 2020
Updated: Tuesday, April 21, 2020
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When asked what the key to success was, Warren Buffett once pointed to a stack of books and said, "Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”
Before social distancing was a thing, we all had a million reasons not read books. Take advantage of this time to educate yourself and grow as a leader. Below is a list of recommended books to help you strengthen your business and leadership skills.
Tip: If you’re having trouble getting your hands on physical copies, OpenLibrary, Libby and Hoopla are available for accessing digital or audiobooks for free.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies.
Crucial Conversations, by Kerry Patterson
Learn to communicate best when it matters most. The classic guide to conversing in high-impact situations, Crucial Conversations helps you get constructive results when emotions run high and opinions vary, in the workplace and beyond.
Differentiate or Die, by Jack Trout
Bestselling author, Jack Trout, criticizes marketers for taking the easy route too often, employing high-tech razzle dazzle and sleight of hand when they should be working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation from giants like Wal-Mart to smaller success stories like Connecticut’s tiny Trinity College to determine why some marketers succeed at differentiating themselves while others fail.
The Great Game of Business, by Jack Stack
The Great Game of Business is a whole different approach to running a company. With Jack Stack’s proven approach to transparency, employee education and engagement; he guarantees you will improve financial results and the lives of the people who drive those results.
StrengthsFinder 2.0, by Tom Rath
In 2001, Gallup introduced the first version of its online assessment, StrengthsFinder, to help people uncover their talents. In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, including hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself--and the world around you--forever.
The Ultimate Question, by Fred Reichheld
Loyalty expert, Fred Reichheld, shows how to turn customers into promoters who generate profits and sustainable growth. The key: one simple question—“Would you recommend us to a friend?”—that allows companies to track promoters and detractors, producing a clear measure of an organization’s performance through its customers’ eyes.
Who, by Geoff Smart and Randy Street
In this New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring.
Other recommended reading:
How you choose to spend our time now, will have a significant impact on the success of your business now and over time. Take time to consume information and education that can help you continue to build a strong and successful business moving forward.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Monday, March 16, 2020
Updated: Monday, April 27, 2020
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Small businesses are currently facing unprecedented operational challenges. Due to recent cancellations of major sporting events and festivals, school closures and more people working from home, there’s no doubt consumers are reluctant to leave their homes—let alone visit their favorite local businesses. Not only does COVID-19 (coronavirus) pose a threat to public health, it will have an unprecedented impact on small businesses and the economy.
What you can do now:
Keep reading as we review five steps you can take now, as business owners and operators, to protect your business, staff, customers and local communities based on recommendations by The Centers for Disease Control and Prevention (CDC) and other authoritative health and governmental agencies.
- Educate yourself and your team.
- Create a communication plan.
- Protect your business.
- Embrace new forms of commerce.
- Stay connected with fellow retail confectioners.
Educate yourself and your staff: Guidance for Businesses and Employers from CDC
As a leader of your business, it is crucial to obtain information about COVID-19 (coronavirus) from authoritative health and governmental agencies, such as The Centers for Disease Control and Prevention (CDC).
To prevent stigma and discrimination in the workplace, the CDC recommends using only the guidance provided on its COVID-19 web page to properly determine risk. Do not make determinations of risk based on race or country of origin, and be sure to maintain confidentiality of people with confirmed COVID-19. There is much more to learn about the transmissibility, severity and other features of COVID-19 and investigations are ongoing.
Open communication with employees is key to educate and train your team on how to best prevent exposure to COVID-19 in the workplace. See below for links to additional resources addressing common questions:
Create a communication plan
According to the Small Business Administration, “it’s critical to communicate openly with your customers about the status of your operations, what protective measures you’ve implemented, and how they (as customers) will be protected when they visit your business.”
The U.S. Chamber has compiled a Coronavirus Response Kit for businesses and workers across the country, encouraging American businesses to follow data-based guidance from the CDC and state and local officials. See examples of how RCI members are communicating their new and ongoing protocols in their businesses below.
Protect your business: Guidance from SBA
The Small Business Administration (SBA) is working directly with state governors to provide targeted, low-interest loans to small businesses and non-profits that have been severely impacted by COVID-19. The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing.
Find more information on the SBA’s Economic Injury Disaster Loans at: SBA.gov/Disaster. To view a full list of other local and national resources available through the Small Business Administration, visit their website.
Embrace new ways of commerce.
By providing creative and safe alternatives for consumers to continue to do business with you, may help alleviate some of the financial strain caused by current health concerns, while also helping to reduce the risk of exposure to you and your staff by consumers. Remind patrons that stocking up on a few sweet treats from their favorite, local candy shop may be just what they need to provide comfort and a constant during this time of uncertainty.
Many businesses are encouraging patrons to place orders online for home delivery and offering new grab-and-go options so customers don’t even have to leave the comforts of their vehicle. While others are encouraging consumers to support local businesses by purchasing gift cards. See below for examples of creative ways RCI members are embracing new forms of commerce to ensure business as (sort-of) usual goes on.
Stay connected.
For over 100 years, RCI has been a community for retail confectioners and their suppliers to connect with each other and learn from shared knowledge and experiences. If you have questions about what fellow retail confectioners are doing, we encourage you to subscribe RCI’s online forum, List Serve, to post questions and reply to others’ questions. We invite you to also follow RCI’s Facebook page for industry and association updates. As always, feel free to direct your questions to RCI staff at info@retailconfectioners.org
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
Not a member? Click here to learn how RCI can help you build your sweet business.
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Food Safety
Owning a Business
Resources
small business
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Posted By RCI,
Tuesday, March 10, 2020
Updated: Monday, April 27, 2020
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It doesn’t matter how great your confections look or taste if your business does not place an emphasis on food safety and quality control. This week’s blog post identifies four ways to ensure the safety and quality of your products with practices that you could start today.
Identify Risks
To best prevent potential hazards during the making of any food products, it is important to identify areas of potential risk. Create a Hazard Analysis of Critical Control Points (HACCP) plan to prevent biological, chemical and physical hazards during the production process that could cause a threat to food safety. RCI members, login to watch a video on how to properly identify potential risks and develop an effective HACCP plan in the past education presentation, A Practical Approach to HACCP Planning (click link to view).
Train Employees on Proper Hygiene
“Proper hand hygiene is the food [manufacturer’s] first line of defense against food contamination,” said Jim Grubb of GOJO Industries. “Bacteria, viruses, and parasites can be transmitted from person to person and from persons to food, so health and hygiene of the workforce is extremely important,” (Quality Assurance Magazine).
When identifying areas for potential risk effecting food safety, it is important to also look at current staff hygiene procedures. Since poor employee hygiene practices can lead to contamination, don’t assume staff members are washing their hands properly and at the appropriate times. Common problems with employee hygiene practices include poor hand washing practices, not washing at the right location in comparison to the production areas; manual sinks that are not kept clean; using cold water temperatures for hand washing and a poor overall food safety culture. Click here for tools and resources to train your staff on proper hand washing.
Use Both Wet and Dry-Cleaning Methods
Did you know limiting the use of water is one of the primary means of controlling pathogens in low moisture food establishments (foodprotection.org)? You are probably already using wet cleaning and sanitation methods which utilizes water and/or detergents to remove residue. When wet cleaning, it is extremely important that even the nooks and crannies of machinery is dry, because it is in these hard-to-reach places where bacteria can be difficult to remove and when water is present bacteria can grow.
The benefit to employing dry cleaning and sanitation methods, is that it allows you to remove food residue with little or no water application, significantly reducing the opportunity for bacterial growth. Dry cleaning can be as simple as surface cleaning with a vacuum or alcohol-based wipes. More detailed cleaning may be performed with a steam cleaner or dry ice cleaner.
When determining which method of cleaning is best, it is important to assess the risk level of the area in need of cleaning. Different areas of your facility may have a different level of risk, just as different ingredients would. It is important to understand what you are trying to remove when cleaning or sanitizing different work stations. According to Quality Assurance Magazine, it is essential to ensure all products used to clean and sanitize food-contact surfaces are approved by the Environment Protection Agency (EPA) in addition to being verified and validated.
Collect Retention Samples
It is important to know and understand the shelf life of your products and collecting retention samples is the best way to test product limitations, so you can adjust recipe formulations if issues arise or advise customers on the best timeframe to enjoy your products.
When testing the shelf life of your product, variables, like packaging, must remain the same. For example, when testing your products, make sure they are stored in the same packaging they would be sold in. If they are shrink wrapped before selling (which is highly recommended), shrink wrap the product before storing them for testing. Anticipate how your customers would store your products, if not consumed right away. Would they store them in the refrigerator or in the pantry? Consider a reasonable length of time a consumer may store your products before consuming them. If you are unsure, ask a small group of loyal customers or friends and family.
Over time, enlist experienced tasters (this could be staff members or, again, frequent customers) to review your products for consistency and quality. If you run into issues with product quality, RCI members can login to pose questions to fellow members on RCI’s online forum, List Serve.
This week’s tips may require extra work, however, the benefits of taking a proactive approach to quality assurance often outweigh the risks of not practicing such precautions. Comment below on practices your company employs to help ensure your products are consistently safe for consumption.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Cleaning
Food Safety
HACCP
Hygiene
Quality Control
Retention Samples
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