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Posted By RCI,
Tuesday, April 6, 2021
Updated: Friday, August 20, 2021
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 When is the last time you invested in education for you or your team? It’s so easy to get lost in the details, as you scramble to complete daily tasks before the sun sets. Even if you crave the opportunity to learn, it can be difficult to invest your time when it always seems so limited. Podcasts are an easy and quick way to gain valuable insight for really any aspect of your life.
“Packed with expert interviews, fascinating conversations and creative content you can absorb while commuting, waiting for a flight, or running on a treadmill, entrepreneur podcasts are fast becoming a go-to for top leaders,” as stated in an article on Inc.com.
Below is a list of 10 business-related podcasts that we think you'll love as much as we do!
1. The Brendon Show, by Brendon Burchard
As one of the world’s leading high-performance coaches, Brendon Burchard shares tactical training on how to achieve your highest potential. 2. EntreLeadership, by Ken Coleman
EntreLeadership offers weekly interviews with today’s top thought leaders designed to help you grow, develop your team and provide inspiration to boost your bottom line. 3. The Tim Ferriss Show, by Tim Ferriss
Tim Ferriss examines habits of high-performing people to extract the tactics, tools and routines that listeners can apply to their lives or businesses. 4. The Marie Forleo Podcast, by Marie Forleo
From business, marketing and career advice, to tackling failure, disappointment, fear and philanthropy Marie Forleo shares advice to help you build a life and business you love. 5. The BizChix Podcast, by Natalie Eckdahl
Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. 6. Rise and Grind, by Daymond John
In-depth conversations with highly successful people from all different industries about how they conquered their goals. 7. Online Marketing Made Easy, by Amy Porterfield
Expert interviews, mini execution plans and intimate behind-the-scenes secrets all tied together to make everything you listen to as actionable and profitable as possible. 8. Stanford Entrepreneurial Thought Leader Series, hosted by Stanford University
If you're partial to academic thinking and want to learn from highly successful entrepreneurs, this podcast is packed with serious value and knowledge in one-hour chunks. 9. The GaryVee Audio Experience, by Gary Vaynerchuk
Media mogul and entrepreneur advocate, Gary Vaynerchuk, shares a combination of keynote speeches, interviews about business and marketing plus motivational advice. 10. Business Boutique, by Christy Wright
For women interested in starting and growing their own businesses, this podcast features deep dives on topics like marketing, selling, social media, pricing and more. Start listening now! Access podcasts for FREE using your computer, Apple or Android device. Most podcasts have a website where all their episodes are available to listen to anytime. Otherwise, look for the pre-installed Podcast app on all iPhones or download a podcast app, such as Spotify or Stitcher, if you have an Android device. Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.
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Posted By RCI,
Tuesday, August 25, 2020
Updated: Thursday, January 21, 2021
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There’s little doubt this fall season is going to look very different for many families and individuals. Thanks to COVID-19, many of our favorite traditional fall events will be canceled or, if not, done very differently. Here’s five ideas from RCI members for generating sales by creating memorable experiences for families this fall. Candy-Making Classes: Two Ways Hosting virtual candy-making classes is a great way to engage with consumers. RCI member, Yelibelly Chocolates, has developed a series of at-home candy-making classes which can be experienced as a prerecorded video or live Zoom call. Further direction can be shared with customers after purchasing a supply kit containing the needed ingredients and supplies. Known for their in-person candy-making classes for kids, RCI member, PeterbrookeChocolatier, has been able to continue in-person classes by offering small groups of families and/or close friends to take private classes together after local mandates allowed. This approach limits potential exposure to participants by individuals outside their inner circle and creates a more comfortable environment for local patrons to do something fun outside their homes. Socially Distant Outdoor Events Is your annual fall festival cancelled this year? Use your creativity to dream up a socially distant outdoor event to generate foot traffic at your store. RCI member Mister Ed’s Elephant Museum & Candy Emporium plans to host their annual outdoor pumpkin painting party (albeit practicing social distancing) and treat kids dressed in their Halloween costumes with a complimentary goodie bag. Another idea could include hosting a family movie night in the parking lot by hanging a white sheet on the side of your building and setting up a projector. RCI member, MarshmallowMBA plans to partner with local churches to gain exposure during Trunk-or-Treat events in their community. DIY Take-Home Kits Make it easy for shoppers to create special memories for their families. RCI member Stever’s Candies had success over the summer by selling s’mores and ice cream sundae take-home kits, each packed with all the sweet ingredients needed and bundled together for a quick, grab-and-go treat or an easy, yet thoughtful, gift. Themed Virtual Tastings Hosting a virtual chocolate tasting may be just the ticket for safely connecting with chocolate lovers near and far. Incorporating themes will make the experience more memorable and potentially lead to customers ordering multiple tastings. RCI member, Blommer Chocolate Company, suggests themes that hypothetically whisk participants away to a virtual vacation destination or even highlight your home base. Check out this video from Blommer Chocolate's Rose Potts for more inspiration on creating a successful virtual chocolate tasting. For a more local vibe, source local fall produce to highlight as part of your virtual tasting. We think this recipe for apple cider caramels from King Arthur Baking Company would be the perfect addition to a fall harvest themed tasting. Virtual Factory Tour Pique the curiosities of children and parents alike by sharing virtual tours of your candy kitchen. After closing their factory to tours, RCI member SnowflakeChocolates has posted a virtual tour of their facility on social media as well as behind-the-scenes videos of how they make chocolate-covered Oreos and maple fudge. After seeing all the yummy confections in the making, invite followers to get it fresh by placing orders online or in-store. After a popular children’s YouTube sensation toured their facility, RCI member Boehm’sCandies created an Eat-Along Kit including the confections featured in the tour. If you’re looking to take your virtual tour to the next level, feature your signature confections in the video tour and sell them as a bundle for consumers to purchase and enjoy while they watch your virtual tour. Businesses that thrive this fall will be the ones that are intentional about creating a safe and comfortable environment for consumers and their families to not only enjoy their products, but create memorable experiences their patrons won’t soon forget. Here's wishing you a sweet and successful fall season! Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Friday, March 20, 2020
Updated: Tuesday, April 21, 2020
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When asked what the key to success was, Warren Buffett once pointed to a stack of books and said, "Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”
Before social distancing was a thing, we all had a million reasons not read books. Take advantage of this time to educate yourself and grow as a leader. Below is a list of recommended books to help you strengthen your business and leadership skills.
Tip: If you’re having trouble getting your hands on physical copies, OpenLibrary, Libby and Hoopla are available for accessing digital or audiobooks for free.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies.
Crucial Conversations, by Kerry Patterson
Learn to communicate best when it matters most. The classic guide to conversing in high-impact situations, Crucial Conversations helps you get constructive results when emotions run high and opinions vary, in the workplace and beyond.
Differentiate or Die, by Jack Trout
Bestselling author, Jack Trout, criticizes marketers for taking the easy route too often, employing high-tech razzle dazzle and sleight of hand when they should be working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation from giants like Wal-Mart to smaller success stories like Connecticut’s tiny Trinity College to determine why some marketers succeed at differentiating themselves while others fail.
The Great Game of Business, by Jack Stack
The Great Game of Business is a whole different approach to running a company. With Jack Stack’s proven approach to transparency, employee education and engagement; he guarantees you will improve financial results and the lives of the people who drive those results.
StrengthsFinder 2.0, by Tom Rath
In 2001, Gallup introduced the first version of its online assessment, StrengthsFinder, to help people uncover their talents. In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, including hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself--and the world around you--forever.
The Ultimate Question, by Fred Reichheld
Loyalty expert, Fred Reichheld, shows how to turn customers into promoters who generate profits and sustainable growth. The key: one simple question—“Would you recommend us to a friend?”—that allows companies to track promoters and detractors, producing a clear measure of an organization’s performance through its customers’ eyes.
Who, by Geoff Smart and Randy Street
In this New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring.
Other recommended reading:
How you choose to spend our time now, will have a significant impact on the success of your business now and over time. Take time to consume information and education that can help you continue to build a strong and successful business moving forward.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Tuesday, February 25, 2020
Updated: Monday, April 27, 2020
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This week, we’re sharing tips for improving your leadership skills through effective communication techniques. Pulled from an article in RCI’s Kettle Talk magazine, Joseph Grenny identifies three key communication principles employed by influential leaders and how to apply those principles to your own skill set. Joseph Grenny is the co-founder of VitalSmarts,as well as a four-time New York Times bestselling author, speaker and leading social scientist for business performance.
I’ve spent thirty years studying what makes leaders influential. After studying more than 25,000 people, my colleagues and I found that one versatile skill set accounts for a great deal of the most effective leaders’ influence: how they deal with crucial conversations—emotionally and politically risky issues or disagreements.
Having seen how central crucial conversations are to bolstering the influence of leaders, I set out to learn how the 3 to 5 percent who master these moments do it so well. The reason I was particularly interested in these crucial conversations was because these influential leaders found a way to be honest without compromising respect, and to be respectful without compromising candor.
In my books, Crucial Conversations and Crucial Accountability, I describe key principles that result in this kind of quality dialogue and increased influence. Here are some that make the biggest difference:
#1 Learn to Look
Those who are most effective at crucial conversations are most conscious of their own behavior. They are aware of their own “Style Under Stress” and catch it quickly when their approach begins to damage dialogue. Specifically, they watch for when their own or other’s behavior moves to silence or violence— some form of withdrawal or attack. When that happens, they stop and mentally refocus on their real goals. To get back on track, they consider what results they really care about. When the other person is reacting badly, they make it safe.
#2 Make It Safe
Have you ever noticed how some conversations—even about very risky subjects—go very well? And others, perhaps even about trivial disagreements, can degenerate into combat or retreat? Why is that? We’ve found that the antidote to defensiveness in crucial conversations is to make it safe. People can listen to tough feedback so long as they feel safe with the person giving it. How do you create safety? You help others understand that you care about their interests as much as you care about your own. When they believe this is true, they open up to your views. When they don’t, they shut down. Secondly, you must help others know you respect them. Mutual purpose and mutual respect are the foundation of safety.
#3 Make It Motivating
The key to influence is empathy. Before starting a crucial conversation, influential leaders carefully think about how the problems they want to raise are affecting, or will affect, the other person. They think about the natural consequences of the situation to the other person. And they reassure others that these consequences always exist. For example, if a direct report appears incompetent, it’s likely their incompetence is as frustrating to them as it is to others. The problem is that they don’t see how their weaknesses are connected to their own concerns. However, if in a respectful way you can help them see how their own interests are served by addressing the problem, they are naturally motivated to engage in solutions.
Now let me be clear about my claim. I am not suggesting that if you Learn to Look, Make It Safe and Make It Motivating, people will naturally give you everything you want. What I am suggesting is that your influence will increase. Rather than contributing to problems by “acting out” your concerns, you’ll be talking them out—which gives you the potential for a solution.
Can these skills be learned? Absolutely. I’ve spent years developing methods for teaching and training leaders to increase their influence by improving how they deal with crucial conversations. And when they do, relationships and results improve rapidly and remarkably.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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