With gentle nudging, you can help ensure stockings (and your bottom line) overflow with sweetness this holiday season! Stockings stuffers are the ultimate impulse purchase, representing the opportunity to add a few extra dollars to in-store and online purchases. In this week’s post, we’re exploring two key components that make for great stocking stuffers and how to increase sales with effective marketing and merchandising.

Price
In a report by  Field Agent, 51% of survey respondents spent between $10-25 per stocking, while 24% spend between $26-50 each. This emphasizes the importance of identifying more inexpensive gifts. We recommend identifying gift ideas in 3 pricing tiers to appeal to different budgets, ranging from low, middle range to high. Select a range that best fits your prices, but an example would be $5 and under, $6-$10 and $10 and up.

While stocking stuffers are typically small and inexpensive, don’t shy away from items with a higher price point. As the saying goes “the best things come in small packages.” Consumers may be more willing to spend more for gifts that will create more of an impact. While you don’t want all your stocking stuffer options to be pushing the price threshold, identifying a few items that are small, but mighty can create a real impact for both the gift giver and recipient.

 

 

Packaging
While sticking to a general price range is important when identifying stocking stuffers, the packaging ( or size) of a product is pretty much non-negotiable. Standard-size Christmas stockings range in length from 18 to 28 inches. With that said, by getting creative with your packaging you could encourage customers to spend more. For example, you could sell a single individually wrapped item ($) or you could sell multiple items packaged in a long, slender box (like pictured above) or small bag ($$$). Take notes from major candy brands like M&Ms that sell candy cane-shaped tubes for Christmas or Lindt's small bag of truffles.

 

 

Merchandising
While scavenger hunts are fun and all, impulse purchases happen when shoppers aren’t actually shopping for that product. Creating a well-marked display of stocking stuffers near the front of the store or near check out will make it easier for shoppers to find these products and increase the likelihood of them making a purchase. As for online merchandising, consider creating a themed web-page with a grouping of stocking stuffers, as well as social media posts to promote gift ideas. You may have all the best stocking stuffers, but if you don’t help these items stand out through marketing and merchandising efforts you will sadly miss many sales opportunities during the holidays.

Even if shoppers didn’t come to your store or website looking for stocking stuffers, showcasing your stocking stuffers will increase the sale of these products. Additional communication on social media, emails and on your website will also increase sales. Stay tuned for next week's post when we share quick and easy ideas for stocking stuffers.

Crave more?C lick here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.  Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business .

 

Smash eggs have definitely been having a moment the last couple Easter seasons! Don’t let this smashing opportunity pass with the holiday! Read on for ideas to keep this fun trend going all year long!

RCI member, Graham’s Chocolates of Geneva, Illinois offers an element of surprise with “Smash Balls” for basically every occasion. What started as a Christmas product, has proved to be popular for customers looking to capture the element of surprise.

 

Graham’s Chocolates offers Smash Balls for birthdays, baby gender reveals, marriage proposals with “Will you marry me?” revealed inside and more. Celebrating holidays like Valentine’s Day, Father’s Day, Halloween and New Year’s have also proven to be popular applications for the Smash Ball, revealing treats such as truffles, chocolate-covered sandwich cookies and Jordan almonds. The addition of colored sanding sugar creates an exciting burst of color when the chocolate sphere is smashed.

Have smashing success helping your customers celebrate important moments in their lives by adding your own spin on smash balls!

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

How do you like your eggs?

And by that, we mean Easter eggs? April 17 will be here before we know it, but there’s still time to introduce some fresh ideas when it comes to chocolate Easter eggs. This week, we’re featuring EGGS-tra Easter eggs to help spark your imagination.

 

 

Smash Eggs
Say “goodbye” to hot cocoa bombs and “hello” to smash eggs! Many chocolatiers already have a hollow Easter egg mould in their toolkit, but what do you fill it with? Depending on the size of your mould, you may want to fill your smash egg with jelly beans, miniature foiled chocolates, truffles, chocolate-covered mini pretzels, chocolate-covered nuts and/or berries, etc. 

 

 

Some other unique ideas we’ve seen are eggs filled with tiny white chocolate chicks (cue “aww!”) and the more unexpected mini chocolate dinosaurs (cue gasp!). For even more dramatic effect, don’t forget the sprinkles, which will undoubtedly go flying upon impact between the egg and the mallet!

 

 

We love how RCI members Anderson’s Candies and Sarris Candies displayed their colorful smash eggs on their Facebook pages!

 

 

Easter Egg Overflow
There’s no surprise what you’re getting with Aldi’s Curious Inventions Easter Eggs! These Easter eggs are so packed with flavor, the contents are bursting through the chocolate shell. Although this does create a nice visual effect, the flavor combinations are just as intriguing.

There are six different varieties, such as banoffee (banana, caramel and butterscotch flavors); salted pretzel and orange; cookies and cream; popping candy; strawberries and cream (with real freeze-dried strawberry pieces) and the Billionaire egg, featuring chocolate and caramel fudge, white chocolate covered cookies and honeycomb candy.

 

Easter Egg Bark
Who says Easter eggs have to be three-dimensional? Here’s two examples of eggs that, despite their shape, don’t fall flat on the delivery!

It’s eggs-on-eggs-on-eggs with this chocolate bark by the LittleSugar Snaps blog that features loads of popular egg-themed candies. We love the swirls of color on the eggs by the Chocolate Pizza Company, plus the addition of a beautifully scribed name is an extra special touch.

 

 

Fruity Follies

 

 

These fruity lookalikes will have you doing a double-take! With a little imagination, Melt London transforms a standard three-dimensional egg into a strawberry filled with a chocolate strawberry cake.

Fruit lovers will undoubtedly fall for these lifelike pomegranate and lemon-shaped moulded chocolates sold by British grocery retailer, Waitrose. The pomegranate is made with caramelized white chocolate and real pomegranate, while the lemon version features white chocolate infused with zesty lemon flavors.

 

 

Animal-Themed Eggs
Take a walk on the wild side when pulling your inspiration from this barnyard bunch by Australian chocolatier,  Cacao or try a more abstract approach with the animal prints created for fashion designer Roberto Cavalli’s Italian coffee shop.

No matter if you like your chocolate Easter eggs more traditional or if you prefer a more unconventional approach, we hope this week’s post offers plenty of sweet inspiration this season!

Crave more?C lick here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.  Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business .

 

 

We can all agree grandparents make life sweeter. Help customers celebrate National Grandparents’ Day on Sunday, September 12 with s’mores kits. 

With s’mores season in full swing, many candy retailers already carry s’mores kits which can be quickly converted to a gift for Grandparents’ Day just by adding a themed gift tag. Click here to download RCI’s custom “grandparents make life s’more fun,” gift tag for free—printed six to a page.

 

If you don’t already offer s’mores kits, packaged with graham crackers and marshmallows this is an easy way to help move your solid chocolate bars. Check out this past blog post for ideas on how to take your s’mores to the next level. 

As always, promote your Grandparents’ Day s’mores kits on your website and social media for shoppers looking for fun and easy gift ideas. Don’t miss an easy opportunity to capture sales this Grandparents’ Day!

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

 

Trays of cured meats, cheeses and other savory snackables, collectively known as charcuterie boards, have experienced a significant rise in popularity over the past few years. It’s only natural that those of us with more of a sweet tooth longed for a different kind of spread.

 

 

RCI member, Vande Walle’s Candies of Appleton, Wisconsin has experienced success with their chocolate charcuterie boards (check out their Packers-themed football board above) and we think you could too for Valentine’s Day and a number of other holidays throughout the year, such as Easter, Mother’s Day and more!

Keep reading for a little inspiration and tips to create your own chocolate charcuterie boards for Valentine's Day, using products you already have in your store.

 

 

Photo credit (clockwise, starting from top left): Rebecca White/Dallas News, A Pumpkin & A Princess, Domestikated Life, Lemon Tree Dwelling

Tips to Build Your Own Chocolate Charcuterie Board

Begin with the Board

Vande Walle’s Candies shared that they start by purchasing a variety of wood planks and cutting boards (made of both wood and glass) of different sizes and arrange their products on the boards. Each one of the Vande Walle’s chocuterie boards is unique and sold at a different price point.

The type of board or tray will play a big role in the price of your chocolate charcuterie board, so if you are wanting to keep your price point low check out your local dollar store for inexpensive glass or bamboo cutting boards. Nice wooden cutting boards are going to bring your price up, but the recipient of the board will likely incorporate it into their kitchen and use it over and over. Before arranging anything on your board, consider adding a label or sticker with your company info or logo on the bottom of the board to direct the recipient back to your business.

Pile on the Chocolate

When choosing which products to feature, don’t overlook the fact that charcuterie boards are meant to be shared either as a gift or at a gathering. We recommend putting your best foot forward by making sure to include a few of your signature items, so the recipient of your beautiful chocolate charcuterie board will want to come by for more. Take time to carefully arrange them on the board and leave space to add pops of color between the brown chocolate items.

Aside from your signature items, other ideas might include chocolate-covered sandwich cookies, graham crackers and pretzels with festive sprinkles, chocolate-covered popcorn, nuts or dried fruit. If possible, try to include a variety of shapes and sizes.

Add Pops of Color

Create interest by adding pops of color throughout the board with gummy candy, jelly beans, foil-wrapped chocolate hearts and lips, colorful non-pareils, conversation hearts, licorice, hard candies, panned cranberries and cherries, macarons, marshmallows and more. The sky is truly the limit.

It’s a Wrap

Once your board is complete, shrink wrap it to keep it all neatly in place. You might top it with a bow or a fun label as the finishing touch.

Even if you opt not to create chocolate charcuterie boards for this Valentine’s Day, this concept can be applied to any holiday—we dare you not to start daydreaming of an Easter board right now!

Although the charcuterie board has been around since the 15^th century, it has exploded with popularity on social media thanks to its visual appeal. With that said, don’t forget to share photos of your chocolate charcuterie boards on social media.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.