Here’s a surprising tip for the week before Christmas: stop making Christmas-themed products and packaging. It may sound a bit crazy but hear us out! Focusing on winter-themed items instead (think snowmen, snowflakes, cozy winter scenes) can make your products more versatile and appealing beyond Christmas, lasting into the New Year.

Why This Shift Works

Holiday-specific packaging and designs can lose their appeal as soon as Christmas is over. By pivoting to a general winter theme, you make your products suitable for both holiday gifting and as thoughtful treats into January. A snowflake-covered box or a snowman-themed treat feels just as festive now as it does in the depths of winter.

Ideas for Winter-Themed Confections

A sprinkle of luster dust or powdered sugar on top adds a "snow-dusted" touch, making your chocolate confections feel both seasonal and special. We love how RCI member, O’Shea’s Candies, transforms a chocolate-covered caramel marshmallow into a “Snowball” by coating it in shredded coconut.

Photo credit: Glerup Revere Packaging

Peppermint Bark in Snowflake Packaging

Peppermint bark is a classic, and when wrapped in simple, clear packaging with red and white ribbons, it looks festive without being holiday-specific. Place them in snowflake bags or boxes to make them great gifts through the winter.

 

Photo Credit: Mitchell’s Fine Chocolates

Hot Cocoa
Hot cocoa is perfect for chilly days and can be packaged in boxes with cozy knit patterns or winter themes. This warm, inviting look is ideal for the season and works well as a stocking stuffer or New Year’s treat.

 

Photo credits: Snowman Marshmallow Pops by Bomboy’s Home Made Candy; White Chocolates Snowflakes by Abdallah Chocolates

 

Snowmen and Winter Shapes
Moulded chocolate snowmen or snowflakes can be festive both before and after the holidays. Package them in clear or frosted bags tied with silver or blue ribbon.

Making this small switch can help keep your products relevant longer and cater to those last-minute shoppers looking for thoughtful gifts that go beyond the holiday rush.

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Hot cocoa bombs were all the rage last year and so far, are coming in hot for the cooler fall and winter seasons. Although considered a very indulgent beverage treat, RCI partner, Blommer Chocolate Company, has shared their version with no sugar added!

Photo credit: Blommer Chocolate Company

If you’ve ever struggled with assembling hot cocoa bombs, Blommer also covers two methods of assembling and adhering hot cocoa bombs for you to try and choose your favorite.

Click here for detailed instructions and a recipe for no-sugar-added hot cocoa bombs, plus valuable tips and tricks for making the perfect hot cocoa bomb every time!

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.