Print Page   |   Sign In   |   Join RCI
RCI Blog
Blog Home All Blogs

Create a Branded Souvenir Chocolate Collection Showcasing Your Community

Posted By RCI, Tuesday, January 10, 2023
Updated: Friday, January 20, 2023
 
Showcase your local community by developing a branded souvenir chocolate collection using custom cocoa butter transfer sheets.

 

Susan Truax with Bruce’s Candy Kitchen teamed up with American Chocolate Designs to create a branded souvenir collection representing their tourist town of Cannon Beach, Oregon. To make the idea a reality, Susan and her team was, first, tasked with identifying four landmarks or events that could be translated into simple line-art designs and applied to chocolate-covered sandwich cookies.

 


Design mock-up from American Chocolate Designs

 

"It was easy to settle on the first two designs—Haystack Rock is a very recognizable and popular monolith in Cannon Beach and the cute tufted puffins that inhabit the area seemed like natural fits,” recalled Susan. She ran into a snag when the line drawing of the area's well-known Tillamook Rock Lighthouse didn’t turn out as expected. “Lesson learned, not every idea translates to a good design,” Susan reflected. “I replaced the lighthouse design with a sand castle to represent our Annual Sand Castle Contest, as well as memories made playing on the beach.” The fourth and final design was an outline of the state of Oregon with a heart.

 

Photo credit: Bruce's Candy Kitchen

 

In just four easy steps, American Chocolate Designs created their custom transfer sheets which were ready to be applied to chocolate. The finished products are displayed individually in Bruce's candy case as well as part of a four-piece boxed collection. The branded souvenir sandwich cookies have proven to be very popular, but not just with tourists. “The success of these branded products has even led several other businesses in our local community to order their own custom transfer sheets that we now use for their special chocolate pieces,” Susan added.

As in the case of Bruce's Candy Kitchen, custom cocoa butter transfer designs can help create unique and sweet opportunities for your business to highlight what makes your community special for a small financial investment. Your out-of-town customers will love the sweet souvenir of their visit and locals will take pride in sharing gifts that represent what makes your community special. 

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  branding  Cocoa Butter  Custom  Oreos  Transfer Sheets 

PermalinkComments (0)
 

Ready-To-Gift Wedding Favors That Wow!

Posted By RCI, Tuesday, October 6, 2020
Updated: Thursday, January 21, 2021

 

The wedding industry represents a sweet opportunity for confectioners. Offering ready-to-gift wedding favors will help eliminate one more item from the bride’s long list of to-do’s before she says “I do!” By focusing on personalization and packaging, your wedding favors are sure to stand out and WOW the wedding party and their guests.

 


 

Sources: The Perfect Blend Coffee Favors; The Paper Shoppe CA/EtsyChampagne Gummy Bear Favors, Beau CoupCaramel Apple Favors, EvermineMint To Be Favors, The Kraft Moon/EtsySweet Chocolate Heart Favors, Little Indie Studio/Etsy

Personalized

Personalization can help achieve a greater impact without having to spend a fortune on materials. Print directly onto craft paper treats bags or purchase printable labels. Your local craft store will have a variety of paper punches in various shapes and sizes from a 2-inch circle punch to an ornate gift tag punch.

RCI member, Dietsch Brothers, uses a Cricut® cutting machine to create personalized tags to accompany their wedding favors. Dietsch Brothers offers a simple order form for event tags. The order form includes options for tag shapes and six choices of messages. Clients can further customize their tags by adding their names and/or wedding date, in addition to choosing between cream or white card stock, as well as the color of text to match their wedding colors.

 

If you’re not interested in purchasing equipment, Canva is a great alternative for creating professional-looking custom designs even if you have zero graphic design experience. This user-friendly platform offers thousands of custom templates and stock images, as well as easy-to-follow tutorials claiming to make you a “design pro in minutes.” Canva offers free and paid subscriptions. 

 


 

Sources: Merci Beaucoup gift box, Mon Joli Paquet/EtsyHot Chocolate Tube, Custom Favours/EtsyMini Popcorn Boxes, Erickson Design/EtsyMacaron Boxes, Cookiebox Store/EtsyChocolate-Covered Coffee Beans Favor, Evermine

 

Packaging

Even if you offer individually wrapped confections, a winning wedding favor is all about the presentation. The right packaging can help create a memorable way to commemorate the newlyweds and thank their guests for partaking in their nuptial ceremony. From sleek and modern to playful and crafty, there is packaging to fit every couple and every budget.

Sleek folded boxes in matte white or clear acetate tied with a satin bow, offer a luxurious touch. For a more creative and playful approach, hot chocolate mix can be packaged in food-safe tubes. Adding personal touches to ordinary packaging (like the mini popcorn boxes and coffee cups with customized sleeves pictured above) makes it feel elevated and fun.

 

Together with personalization, classic or creative packaging could help soon-to-be-wed couples fall in love with your wedding favors. Share your creative wedding favor ideas in the comments below.

 

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.  Follow us on Facebook.

Tags:  Creative  Custom  Graphic Design  Member Ideas  Packaging  Party Favors  Wedding  Wedding Favors 

PermalinkComments (0)