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Posted By RCI,
Tuesday, October 20, 2015
Updated: Wednesday, April 29, 2020
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Image Credit: Dan's Homemade Candies
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If your caramel corn sticks together and becomes difficult to separate, adding lecithin will help. Randy Hofberger of R&D Consultants advises mixing lecithin with a little oil and adding this mixture at the end of your caramel corn recipe. This will help the caramel spread apart easier and save you the hassle of manually pulling it apart.
Allergy Alert! It is advised that individuals with soy allergies do not consume products that contain lecithin. Although lecithin is a byproduct of soy, there is always a chance soy protein will find its way into lecithin. Lecithin derived from sunflower or canola are more allergy-friendly alternatives to soy.
Don’t cry over spilled lecithin.
Resist the urge to clean spilled lecithin with a damp cloth or spray cleaner, which will only gump up and make it worse. Instead, cover the spill with sugar and it will clean right up.
Tags:
Candy Hacks
Candy Making
Caramel Corn
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Posted By RCI,
Tuesday, October 13, 2015
Updated: Wednesday, April 29, 2020
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Photo credit: Stever's Candies, Inc.
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Looking for a new idea for your fall product lineup? How about a Smash Pumpkin?
Smash Pumpkins are simple hollow pumpkin or jack o’lantern moulds that are filled with goodies of your choice. Hence the name, customers get to “smash” the pumpkin open after purchase to see what’s inside.
Package your pumpkins in cellophane with beautiful bows and, perhaps, a small wooden mallet tied with a coordinating ribbon. Smash pumpkins can be a fun activity for parties or a welcome holiday gift.
At a glance, it may not be obvious that the pumpkins are filled with candy. For this reason, it is important to clearly communicate what’s inside the pumpkins, so the customer understands what they’re purchasing. Consider displaying packaged smash pumpkins around an over-sized, pre-smashed pumpkin with candy flowing out of the cracks and onto the table along. A small to mid-sized chalkboard with a brief product description should get the message across and create a fun display leading up to Halloween.
Tags:
Candy Holidays
Candy Making
Chocolate
Fall
gifts
Halloween
Holidays
Moulds
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Posted By RCI,
Tuesday, October 6, 2015
Updated: Wednesday, April 29, 2020
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| Photo credit: (from left to right) Cristopher Rodriguez, Alex Yosifov, Patrick Doheny, Flickr |
Sweetest Day takes place on the third Saturday in October. While the holiday is more significant for candy makers in the Great Lakes region (Buffalo, Cleveland and Detroit being the biggest Sweetest Day cities), the holiday is gaining in popularity throughout the country every year. Some RCI members even report sales from Sweetest Day exceeding Mothers Day!
The history dates back to 1922 when Herbert Birch Kingston, a candy maker from Cleveland, decided to give candy and small gifts to the city’s orphans and people confined to their homes, all who are often forgotten and neglected. With the help of his friends and neighbors, he distributed these small remembrances on a Saturday in October. For years to follow, other Clevelanders began to participate in the tradition, which came to be known as "Sweetest Day.”
In time, the idea of spreading cheer to the underprivileged broadened to include everyone from family and significant others to coworkers and acquaintances with a kind act or a small remembrance. With a little help from movie stars in the 1930s, the idea quickly spread to other cities all over the country.
Sweetest Day is not based on any single group’s religious sentiment or on a family relationship. It is a reminder that a thoughtful word or deed enriches life and gives it meaning.
For many people, remembering takes the form of gift-giving. For this reason, Sweetest Day offers an unique opportunity to offer all kinds of gift items. Falling midway between Father's Day in June and Christmas in December, Sweetest Day provides an occasion for the opening of fall merchandising programs and the promotion of various products, not the least of which is candy and boxed chocolate.
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Bon Bon Bon of Hamtramck, Michigan to build
World's Longest Boxof Chocolates for Sweetest Day. |
Bon Bon Bon of Hamtramck, Michigan created buzz by announcing plans to build the World’s Longest Box of Chocolate in celebration of Sweetest Day. Click here to read article covered by MLive Media Group.
Other Ideas to Promote Sweetest Day
- Remind customers when talking with them of the coming of Sweetest Day.
- Let your local newspaper know about Sweetest Day and what preparations your business has made to help customers celebrate it.
- Be prepared to explain Sweetest Day and to make suggestions regarding appropriate gifts, keeping in mind that the possibilities are limitless.
- Create a prominent display of merchandise for Sweetest Day.
Tags:
gifts
Holidays
Sweetest Day
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Posted By RCI,
Tuesday, September 29, 2015
Updated: Wednesday, April 29, 2020
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Strategic merchandising is an important to component to increasing sales. Thoughtful merchandising can grab attention, stimulate emotions and give buyers a reason to make a purchase and feel good about doing so. Fall is the perfect time to create a warm and cozy environment in your store. A fun, bonfire themed display could be seen as a welcome shelter from the cold.
Spark buyers’ interest with a bundle of fire wood, cozy flannel fabrics and an old tin thermos overflowing with goodies. This makes for a great space to sell DIY s’more kits, luscious caramel apples, various barks featuring cozy fall flavors and chocolate-covered pretzel rods. Candy House Gourmet of Joplin, Missouri makes “Walking Sticks” out of large pretzel rods dipped in caramel and pecans, then drizzled with milk, dark and white chocolate for a decadent snack on-the-go.
Interested in creating a darling flameless fire pit? Click here to view a step-by-step tutorial by Free People.
Tags:
Displays
Fall
gifts
Merchandising
Tutorial
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Posted By RCI,
Tuesday, September 22, 2015
Updated: Wednesday, April 29, 2020
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World Teacher’s Day is Sunday, October 5 and you can bet many parents in your community will be scouring social media (especially Pinterest) for the perfect gift to thank the special teachers in their life…or sweeten them up a bit before they have to spend the week with a classroom of children that just seem like they’re on a sugar high! Don’t miss out on the opportunity to get your business on the radar with goodies worthy of an A+.
Charlie’s Chocolate Factory shared their Apple Box (pictured above) during Candy Clinic at the 2015 Annual Convention, with a cleverly added hole for a gummy worm to pop out. RCI members can view videos from Candy Clinic on our website at www.retailconfectioners.org/candyclinic.
Click here for an easy-to-follow tutorial (with lots of photos) on how to create these cute Oreo Apple Pops.
In addition to offering great gift ideas, help your customers celebrate teachers by holding a favorite teacher contest. It’s a fun avenue to recognize the great teachers in your area and also create some awareness for your company.
First, create a beautiful gift basket that will go to the winning teacher and have it on display in your store. For the contest, invite your customers, Facebook fans, Twitter followers, etc. to nominate their favorite teacher and include the reason they have nominated him or her. To increase excitement for the contest, you could also give a box of your chocolates or “mini” gift basket to the nominator of the winning teacher.
Add excitement to the contest by spreading the word through press releases, radio spots, school newsletters, etc. Everyone will also want to know who wins so be sure to get a photo of the winner with his or her nominator and post it on social media and in your store.
Tags:
Candy Making
Chocolate
Contests
Creativity
Events
gifts
Marketing
Oreos
Photos
School
Social Media
Teacher
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Posted By RCI,
Tuesday, September 15, 2015
Updated: Wednesday, April 29, 2020
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Take advantage of football season by giving buyers a reason to spend on game day. Build a football-themed display by incorporating your local team’s colors (or black and white stripes will work too), artificial wheat grass and a chalkboard with spatterings of X’s, O’s and arrows…leading them straight to their next purchase!
Moulded footballs, non-pareils and flavored popcorn, all in your local team’s colors, are a must! Create an atmosphere of team spirit by encouraging staff to sport their favorite team merchandise.Touch-down!
Don’t forget to tell your patrons you’re ready for football season on Facebook, Twitter and your blog. Click here to see how RCI member Wockenfuss Candies of Baltimore let’s Raven’s fans know they’re a destination for both football gear and game-day goodies.
Tags:
Fall
Football
Merchandising
Owning a Business
Super Bowl
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Posted By RCI,
Tuesday, September 8, 2015
Updated: Wednesday, April 29, 2020
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As the temperature outside starts to cool, heat things up by adding sweet and spicy treats to your product lineup. Not only are spicy flavors incredibly trendy right now, a little heat from red pepper flakes or cayenne pepper can produce a more dynamic flavor in any confection. As a general rule, spice balances sweet and vice versa. If you have a product that has been described as “too sweet,” try adding a hint of spice to the recipe to better balance the sweetness.
Javier Sanchez, with Savage Bros. Co., took a traditional confection to the next level during his demonstration at last week’s Philadelphia Candy Show. Red Pepper Peanut Brittle is perfect for chilly tailgate parties and bonfires, or as a gift for the heat-seekers among us.
Red Pepper Peanut Brittle
Recipe by Savage Bros. Co.
Ingredients:
4.5 lbs sugar
3 lbs corn syrup
1.5 lbs water
4.5 lbs raw peanuts
1 lb butter
.38 oz vanilla
1.13 oz baking soda
.5 oz salt
2.5 tsp red pepper flakes
Instructions:
Prepare cooling table with warm water flow. Set kettle temperature to 400 degrees. Place sugar, corn syrup and water in kettle and bring to a boil. At 250 degrees, slowly add peanuts so not to decrease temperature. At 280 degrees, add butter.
At 290 degrees, turn off heat and start the water flush for 45 seconds. Add red pepper flakes and mix. Add salt, baking soda and vanilla. This will allow brittle temperature to reach 300 degrees by the time it’s finished mixing.
When ingredients are thoroughly incorporated, pour onto warm table or tray and either shake pan or use a spatula to spread brittle to desired thickness. Slowly start to cool table down.
Tags:
Candy Making
Creative Flavors
Fall
gifts
Peanut Brittle
Peanuts
Recipe
Red Pepper
Spicy
Sweet and Spicy
Trends
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Posted By RCI,
Tuesday, September 1, 2015
Updated: Wednesday, April 29, 2020
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The Word of Mouth Marketing Association (WOMMA) published findings in 2014 indicating 13percent of commercial sales are driven by word of mouth both online or offline. Statistics, like this and others, point to word of mouth as the strongest form of recommendation. Thanks to social media, word of mouth recommendations spread like wildfire. “Being the talk of the town” can easily morph into “the talk of the state/region/country/globe/galaxy,” and if that talk is about your business and its positive (heck, it doesn’t even have to be positive…ever heard of cicada ice cream? Google it.), you can pretty much bank on a significant spike in sales from new customers. According to a study done by AdAge word of mouth can increase marketing effectiveness by 54%.
So how do you get people to talk about you? Besides the obvious, offer exception customer service and quality products, Suzanne Fanning, president of WOMMA, suggests identifying your influencers. Good news for your marketing budget, Fanning says “The most sought-after influencers used to be celebrities, before the days of social media. Now just about anyone can be an influencer, but the best may be the ones who find you, or your star supporters who actively engage [with your brand].”
Zach Fagan, with StoreYa.com, recommends converting customers into brand advocates by making them feel like insiders, “let them be the first to know about and try new products and services,” writes Fagan. “By making the insiders feel special, you will make them feel more connected on a personal level to your company, so that they will be not only willing, but excited to test out your product and write reviews.”
Knowing your influencers and creating a group of brand advocates is great, but don’t expect to see fireworks if you’re not putting yourself out there. There are plenty of avenues for sharing information, photos and videos about your product and services (many of them free, e.g., Facebook, Twitter, Instagram, YouTube, Pinterest). Even if you’ve got an arsenal of social media accounts, make sure you understand what topics are of interest to your followers. If you don’t know, gauging your audience can be as easy as tracking responses to targeted questions, such as “Who’s got kids going back to school?” “Do you celebrate your pet’s birthday?” If you get a lot of responses from parents/grandparents with kids going back to school or followers who really love their pets, try posting messages that tailor to your audience. Here's some examples, “Make your child the teacher’s pet with a gift of chocolates from…” or “Did you know we handcraft pet-safe treats for your furry family members? The first person to share a photo of their pet will receive a gift certificate for a free doggie/kitty treat.”
Has your business been “the talk of the state/region/country/globe/galaxy?” If so, tell us about your experience and what triggered the conversation.
Tags:
branding
Marketing
sales
Social Media
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Posted By RCI,
Tuesday, August 25, 2015
Updated: Wednesday, April 29, 2020
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The Philadelphia Candy Show is right around the corner. If you’ve been in the industry for a while, you’re sure to see a lot of familiar faces and are looking forward to catching up with old friends. Even the most seasoned trade show attendees can expect to meet a lot of new people, which means a lot of (sometimes awkward) small talk.
For some, networking comes naturally, but for others it can be paralyzing (and did I mention, awkward?). Here are some of our favorite tips from TheMuse that, with practice, will eventually earn you a black belt in networking. Feel free to first warm up your networking muscles with RCI at booth #413 at The Philadelphia Candy Show in Atlantic City, New Jersey August 30 – September 1, 2015.
1. Dress for Success
If you look great, you’ll feel great too!
- Wear something that makes you feel great.
- Wear comfortable shoes
- Don’t bring a large bag.
2. Set goals.
Setting goals will give you something to work towards. As you achieve your goals, you will build up confidence and get a lot practice in the process. Here’s some examples to get you started:
- Meet five new people.
- Learn something new.
- Start three conversations.
3. Have a few conversation starters in mind.
It’s not as intimidating to strike up a conversation with a complete stranger when you have a game plan. Start with the classics and once you’re warmed up, you may want to go for something a bit more fun.
- “Have you been here before?”
- “How did you get started in the industry?”
- “I’m just here for the carrot sticks, what brings you here?”
4. Get everyone’s business cards.
When it comes to making lasting connections, collecting business cards from acquaintances is just as important as passing out your own business cards.
- Take notes about each person you meet, their interests and your conversation.
- Follow up with a friendly email within 48 hours.
5. Use a non-awkward closer
- “It’s been so great chatting with you, but I have a few more people to connect with.”
Tags:
Events
Networking
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Posted By RCI,
Tuesday, August 18, 2015
Updated: Wednesday, April 29, 2020
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Providing corporate gifts is a competitive game. Not only are there other local merchants competing to be the gift of choice for your local businesses, but you are in competition with the best in the world. The internet has given local businesses the world at the end of their fingertips. You are competing with the likes of Harry and David, Amazon, Wine Country Gifts, Godiva, Pro-Flowers, 1-800-Flowers, and hundreds of other internet gift companies. You are in competition with all of the above for the budget corporations have set aside for gift giving.
To even compete with these corporate giants you must portray a professional image to your targeted corporate client. This includes your company image, product and packaging. If you are designing an advertising piece it must reflect the same quality as the customer you are attempting to lure to your product. More than likely they will also shop your website. Go to your webpage and see if you are on the same level as your competition. This starts with professional graphics, photography and presentation. You must appeal to their eyes before they even try your product.
Running a small business is no easy task. As we know, we live, eat, and sleep our businesses. However, one of the best ways to increase your corporate business is through community involvement. Rub elbows with the decision makers in your area. Join Rotary, Kiwanis, Chamber of Commerce, or civic boards, and attend events and fundraisers. This is no quick fix, but as you get to know more people in your area, many of these decision makers will think about buying from you personally more than just your company. My father always said “sell yourself and they will buy your product.”
This is an excerpt from Kettle Talk, 2nd Quarter 2013, page 12. Click here to view full article on corporate gift giving (including tips on personalized gifts) written by Terry Hicklin of Candy House Gourmet Chocolates in Joplin. Images are the property of Candy House Gourmet.
Tags:
Chocolate
corporate
gifts
Holidays
Marketing
Owning a Business
Photos
website
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