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Posted By RCI,
Tuesday, October 8, 2019
Updated: Monday, April 27, 2020
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Do you celebrate Sweetest Day? A favorite candy holiday in the Great Lakes region (more specifically Buffalo, Cleveland and Detroit), it originated in 1922 when Herbert Birch Kingston, a Cleveland candy maker, decided to give candy and small gifts to the city’s orphans and shut-ins, all who are often forgotten and neglected. With the help of friends and neighbors, he distributed these small remembrances on a Saturday in October. For years to follow, other Clevelanders began to participate in the tradition, which came to be known as "Sweetest Day.”
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Al Herz, RCI Board President, treats local orphans with
chocolates and entertainment from
the Little Rascals on Sweetest Day in 1928. |
In time, the idea of spreading cheer to the underprivileged broadened to include everyone from family and significant others to coworkers and acquaintances with a kind act or a small remembrance. With a little help from movie stars in the 1930s, the idea quickly spread to other cities all over the country.
For many people, remembering takes the form of gift giving. For this reason, Sweetest Day offers a unique opportunity to offer all kinds of gift items. Falling midway between Father's Day in June and Christmas in December, Sweetest Day provides an occasion for the opening of fall merchandising programs and the promotion of various products, not the least of which is candy and boxed chocolate.
Although Sweetest Day does present commercial opportunity, it is also a great opportunity to set aside time to show members of your community that you care. Consider organizing a group volunteer opportunity for your team, such as serving meals at a local shelter or visiting with the elderly at a senior living facility. Not only are these great opportunities to serve your community, they can help to foster a positive company culture.
Other Ideas to Promote Sweetest Day
- Remind your customers of Sweetest Day through social media, email and in-store signage. Click here to download our free graphic.
- Send press releases about Sweetest Day to your local media and let them know of ways your business can help customers celebrate. Click here for more information about the holiday on RCI’s website.
- Be prepared to explain Sweetest Day and to make suggestions regarding appropriate gifts, keeping in mind that the possibilities are limitless.
- Create a prominent display of merchandise for Sweetest Day.
Gaining in popularity throughout the country every year, some RCI members have reported sales from Sweetest Day exceeding Mother’s Day. This year, Sweetest Day will take place October 19, the third Saturday in October.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Tuesday, September 17, 2019
Updated: Monday, April 27, 2020
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The confectionery industry has the special privilege/task of enduring holiday bursts. Hiring a temporary workforce can help your business maintain consistent production levels and product quality. In this excerpt from a Kettle Talk article written by Jan Douglass with Esther Price Candies, Corp., we built upon three practical tips to help you hire smart for the holidays.
#1: Build Relationships with Staffing Agencies
Staffing agencies can be a great resource for filling temporary positions. Building relationships with reputable staffing agencies and other local organizations (e.g., county or state job centers, developmentally disabled adult centers, etc.) can help to source reliable individuals for seasonal work and unforeseen sales bursts. When working with staffing agencies it is important to practice open and honest communication. Start by taking the time to discuss open positions rather than simply providing a job description. If a recommended candidate isn’t a good fit, providing concise feedback on why that was the case will help staffing agencies identify better candidates in the future. These simple steps will ensure the staffing agency feels well equipped to find the right fit, right away.
#2: Training is Key
They may only be with you for a brief time, but a temporary workforce can be vital to keeping with the ebbs and flows of seasonal business and make it less painful when you must reduce your staff at the close of a season. Be aware, however, there can be downsides to a temporary workforce, such as high turnover rates. Increased turnover can result in more training hours, risk of production and packing errors and additional work for human resources. Minimize those risks by having sourcing organizations pre-screen individuals and clearly communicate the job expectations to candidates through digital recordings of the candy making process. Successful training can also lead to the return of seasonal staff year after year.
#3: Stay Current on Labor Laws
Make sure to brush up on federal and state labor laws before hiring for the holidays, as many regulations that apply to full-time employment also apply to part-time and seasonal employment. The U.S. Small Business Administration’s (SBA) Employment and Labor Law Guide is a useful resource when hiring. Be aware of your state’s legal requirements for benefits such as unemployment, social security/medicare and workers’ compensation. Check with your state’s department of labor for exemptions for employers who require temporary staff for periods of 10 weeks or less. You will also want to familiarize yourself on your tax reporting responsibilities according to IRS regulations and state tax laws.
Take advantage of these tips and have a holly jolly hiring season!
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Tuesday, July 16, 2019
Updated: Monday, April 27, 2020
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A Truffle Tree is a stylish way for your customers to serve truffles to a large group, in addition to an eye-catching merchandising display for your retail shop. It is a big-ticket item that can add nice revenue to your store’s sales. With a little advance planning, building the tree can be relatively easy to execute.
Here you will find a list of materials needed and step-by-step instructions for creating this showpiece as provided by RCI member, Annedore's Fine Chocolates. RCI members: Click here to log on to RCI’s member site and view three variations of ganache recipes on page 9 of 2014’s 3rd quarter issue of Kettle Talk.
For ease of construction, undipped ganache balls may be stored in the freezer. Simply follow the instructions below for thawing and dipping the ganache balls and you are ready to build a tree on demand.
MATERIALS NEEDED:
- Truffles (see recipes below)
- Silicone mats
- Plastic wrap
- Foam block
- Parchment paper or aluminum foil (optional)
- Round toothpicks
- Tempered chocolate
- Foam cone
- Wrapping paper or fabric (preferably coordinating with the color of your truffles)
- Flathead pins
- Scissors
- Ribbon or tree topper (optional)
STEP-BY-STEP INSTRUCTIONS:
- Prepare truffle centers using your own ganache recipe or see recipes below. Pipe ganache onto silicone mats. Cover the mats with plastic wrap and refrigerate for 12 hours. Transfer mats to the freezer for 12 hours. Remove mats from the freezer and pop out ganache balls (Note: Balls may be returned to the freezer for future use). Cover balls with plastic wrap and allow them to come to room temperature.
- Cover a foam block with parchment paper or aluminum foil, so it can be reused. Glue a toothpick into each ganache ball by, first, dipping one end of the toothpick into tempered chocolate and then inserting that end into the center of the flat side of the ganache ball. Allow toothpick to set up firmly in the ganache ball.
- Once the toothpick is firmly set in the ganache ball you are ready to dip each ganache ball in tempered chocolate. Dip each ball carefully and then insert tooth-picked end of the ball into the block of foam. This will allow for perfect-looking, uniform truffles to create your truffle tree. Allow chocolate to set up. Truffles may be decorated while standing in the block of foam.
- Before you begin to build your tree, first, wrap the foam cone completely with wrapping paper or fabric – secure with flathead pins, as needed.
- Beginning at the bottom of the cone, push the tooth-picked truffles into the cone working your way around the cone to create the first row. On the second row, stagger the truffles by placing them in the open spaces created by the first row. Carefully work your way up the cone row by row until the entire cone is covered in truffles. Toothpicks may need to be cut as you reach the top of the cone.
- Crown the top of your tree by inserting a tooth-picked truffle vertically on the top of the cone. Experiment with different tree toppers, such as a large bow or a chocolate initial or number (birthday idea). Use your imagination.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Posted By RCI,
Tuesday, April 2, 2019
Updated: Monday, April 27, 2020
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Did you know April 30 is National Adopt a Shelter Pet Day?
When there’s a national holiday celebrating everything from potato chips to “talking like a pirate,” it may be difficult to take these holidays seriously. When you find a holiday that speaks to your heart, however, it can create an opportunity for you and your business to support a cause that you may not have otherwise thought would make sense for a candy business.
If helping our furry friends find a forever home makes you feel all warm and fuzzy inside, consider making these fun animal-themed treats as a way to raise funds for shelter animals in your local community.
Chocolatey Critters
Use your strengths to create fun and creative confections inspired by the critters that melt our hearts. Moonstruck Chocolate Co. of Portland, Oregon has become famous for their four-piece “Critter Truffle Collection,” which consists of handmade truffles resembling a bunny, cat, mouse and none other than a chocolate lab.
DIY (Decorate-It-Yourself) Dog & Cat Cookies
It will be raining dog and cat-lovers in your candy shop if you invite families to decorate their own chocolate-covered sandwich cookies like their favorite pets, in exchange for a donation to your local animal shelter. Click here for an easy step-by-step tutorial to make these cute cats by kidsactivitiesblog.com.
Party Animal Crackers
Animal crackers hold a special place in the heart of both kids and kids-at-heart, but when coated in chocolate that’s a game changer. When sold in small portions, these make great birthday party favors or a fun snack. Consider donating a portion of your sales of chocolate-covered animal crackers to a charity that serves animals.
Candy Bar Pups
These treats are so doggone cute, we couldn’t resist sharing! Although these are made using a Twix candy bar for the body, a Tootsie Roll for the ears and a Hershey Kiss for the head, you may be inspired to use other products that you make and sell in your own store. Click here to view the tutorial.
Pet-Friendly Dipped Treats
We all know chocolate isn’t safe for pets, however, RCI members, Boehm’s Candies Chocolates of Issaquah, Washington and Bomboy’s Home Made Candy of Havre De Grace, Maryland sell special dog treats made with safe alternatives that don’t contain actual chocolate. Boehm’s Candies offers 1.5-ounce dog treats dipped in peanut butter or white confectionery coating, while Bomboy’s Home Made Candy of Havre De Grace, MD sells Vanilla-Dipped Dog Bones for man’s best friend.
Sharing your animal-themed treats on social media are sure to catch people’s attention, especially if they’re not what your followers are used to seeing from you. Use this opportunity to tell your community about National Adopt a Shelter Pet Day and how they can show their support—by donating, adopting or volunteering (contact your local shelter for more ideas specific to your area). Encourage your followers to share your post with their animal-loving friends, and even if they don’t visit your store, at least your efforts will help create awareness about a cause that is important to you.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Charity
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Dog Treats
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Posted By RCI,
Tuesday, March 5, 2019
Updated: Monday, April 27, 2020
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Many confectioners create showpieces or “attention grabbers” for their retail storefronts. RCI member, Wilbur’s of Maine Chocolate Confections started making a three-foot tall rabbit, affectionately known as “BFB” (Big Friendly Bunny), about 20 years ago to grab everyone’s attention, and along the way we have learned a few tricks to making this work seamlessly.
THE WARM UP
Start with a warm mould, 85-90 degrees Fahrenheit, to allow for easier mould release. If your production area is cooler, warm the mould with a hair dryer for a moment before filling. This tip also seems to reduce the amount of cocoa butter left behind on the mould and yield a better shine, since fat migration doesn’t occur where the mould meets the chocolate.
FILLING THE MOULD
A book-mould with an open bottom is a popular choice for creating large moulded chocolates. At Wilbur’s, they bolt two sides together and start filling the mould from the tempering kettle, a little at a time. Utilizing skewers and a shaker table will help ensure all crevices are filled and air bubbles are release. Many larger operations have mould spinners that can make this step easier, but spinners require a closed mould.
COOLING TIME
To create a hollow moulded piece, turn it over on parchment paper to set. The chocolate that is still liquid will move to the bottom and create a base. Time in the cool closet needs to be watched carefully with a piece as large and as time consuming as this one. Regularly rotate the mould to evenly cool the chocolate and then start to loosen the wing nuts on the bolts as it nears release. Great caution is vital during this step since cracking means starting over. Wilbur’s clocks in about an hour of time to complete each large mould, but agree the time is worth it.
FINISHING TOUCHES
After release, it’s time to trim and brush off the trimmings before transporting the moulded chocolate piece to the retail shop. To protect your large and delicate the large and delicate chocolates from getting banged up, Wilbur’s recommends placing the chocolate back in the mould, loosely bolted together.
Even though it takes about an hour for Wilbur’s to create their three-foot tall rabbit, they agree the time is worth it. “We have sold a few of the BFBs over the years, but he serves primarily as a decoration, a conversation starter and a selfie opportunity,” said Andy Wilbur, owner of Wilbur’s of Maine Chocolate Confections. “Using him as a promotion or a raffle is a great bonus. We have found that even customers reluctant to sign up for email lists are eager to share if they have a chance at winning a large specialty item such as the BFB.”
Making an oversized moulded chocolate can be intimidating, but with practice these tips will help you create showstopping chocolate centerpieces for your retail displays. Hoppy moulding!
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Holidays
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Moulds
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Posted By RCI,
Tuesday, January 29, 2019
Updated: Monday, April 27, 2020
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"Something to eat and something to keep." A mantra repeated while prepping gift packages at Reid Candy and Nut Shop in Cambridge, Ontario. Known as a one-stop gift shop for birthdays and holidays, Reid's customers have come to expect a variety of value-added gifts wrapped with a bow and ready to give.
“We love putting together gift packages for our customers,” said Carrie Peart of Reid Candy and Nut Shop. “We sell lots of giftware, but the twist is it's always tied or packaged together with our chocolate or nuts. We package our products this way because it allows our customers to purchase gifts that give them something to eat and something to keep.” Repeat visits from customers shopping Reid’s assortment of gifts indicates this clever tactic is working. “We hope the giftware item will trigger the memory of the chocolate treats that came with it.”
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| Photos: Reid Candy and Nut Shop |
See for yourself how adding value to your products can help grow sales, attract new customers and put your brand top of mind for holidays and birthdays. Here’s a list of a few of Reid’s favorite gift items to incorporate into your gift packages.
- Mugs
- Plates/dishes
- Votive holders
- Trinket boxes
- Garden ornaments
- Books
RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.
Not a member? Click here to learn how RCI can help you build your sweet business.
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Posted By RCI,
Tuesday, January 15, 2019
Updated: Monday, April 27, 2020
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As one of our most popular posts from 2018, we’re bringing back this tip for Groundhog Day, just in case you missed it! Plus, we’ve added a bonus tip to make your 2019 celebration even sweeter!
Nestled snuggly between New Year’s Day and Valentine’s Day is Groundhog Day on February 2. Although it may be a mystery to many of us as to why we give these furry little critters any merit when it comes to predicting the weather, there’s no question many consumers will be excited to participate in this American holiday. Here’s some ideas of how your candy business can take advantage of all the groundhog hype next month!
Make Groundhog Day Sweet
Just when you thought those cuddly groundhogs couldn’t get any cuter, they took on a chocolate form! Baking blogger, Bakerella, created adorable little groundhog cupcakes using peanut butter cups and other candies (click here for ingredient list), but we think you could really do without the cupcake—unless you already happen to sell cupcakes or could partner with a local bakery.
Of course, there are lots of options for substituting similar ingredients if you don’t have these items on hand—bonus points, if you make your own peanut butter cups! Another option would be to try chocolate-covered sandwich cookies in place of peanut butter cups for the head. If you don’t have mini marshmallows for the teeth, try using white sprinkles or piping white confectionery coating for the teeth. These little guys are almost too cute to eat!

Get Animated with GIFs
Tell your customers about your adorable chocolate groundhogs or other themed products by adding an animated GIF (pronounced "jif", like the brand of peanut butter, in case you're wondering) like this to a promotional email or social media posts. Adding animation to marketing messaging is super trendy now. According to MailerLite.com, animations are widely considered to be the best way to attract attention to your brand or to market your product online. Click here for more reasons why you should be using GIFs in email marketing.
RCI Member Savings! Constant Contact Email Marketing offers a fast, effective way to get your message out to customers and keep your organization top of mind. Start your email marketing today and receive an RCI member discount of 20% for purchasing the 6 month prepaid option or a discount of 25% for purchasing the 12 month prepaid option. Already use Constant Contact? Contact RCI to begin receiving the member discount.
BONUS TIP: Offer Winter or Spring Specials
If you don’t happen to have a bunch of groundhog moulds or other related products on your shelves on February 2, consider Groundhog Day as an opportunity to sell off any remaining winter-themed products (like snowmen and snowflakes) and encourage customers to welcome in spring with a fresh display of spring-related (think flowers and bright colors). You could leave it up to Punxsutawney Phil’s prediction to decide whether winter or spring confections are discounted, or offer a discount on both!
Don’t be afraid to get creative! Have fun with Groundhog Day this year and your customers will wish we celebrated this silly holiday more often!
RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.
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Posted By RCI,
Tuesday, December 25, 2018
Updated: Monday, April 27, 2020
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As we prepare to bid farewell to 2018, we’ve pulled the top five most-read tips from the year.
Nestled snuggly between New Year’s Day and Valentine’s Day is Groundhog Day on February 2. Although it may be a mystery to many of us as to why we give these furry little critters any merit when it comes to predicting the weather, there’s no question many consumers will be excited to participate in this American holiday. Start planning now to take advantage of all the groundhog hype at the beginning of February!
With the arrival of spring we can soon look forward to outdoor festivals, farmers markets, picnics and parties. Don’t let warm weather keep your business from shining at outdoor events by featuring more sturdy treats that aren’t as likely to melt in consumers' hands.
3.) Throwback Tip #12: Celebrate American Chocolate Week
American Chocolate Week is one of our favorite weeks of the year! Here’s a few of our favorite ways to make the most of five whole days of chocolatey celebration.
We can all agree teachers deserve a holiday! Remind your customers to celebrate World Teacher Day’s on October 5 by thanking the educators in their life with sweet treats that are sure to earn your candy shop an A+.
Why limit Christmas cheer to only once a year? A summertime spin on Christmas could be a great opportunity for your business to heat things up this summer! Pick up tips here to tie in to your summer promotion planning.
We look forward to bringing you more great tips to help you build your business in 2019! Wishing you a safe and happy New Year!
Tags:
Holidays
Ideas
Marketing
Top Tips of the Week
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Posted By RCI,
Tuesday, November 20, 2018
Updated: Monday, April 27, 2020
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Recognized employees are happy employees.
To some level, I think we can all agree this is a true statement. But why is it important? Studies show happy employees are, on average, 12% more productive than their less-happy counterparts. And now that Christmas is just over a month away, we could all use tips on how to be more productive, right?
Following an education session on attracting and retaining talent at RCI’s 2018 Annual Convention (RCI members: click here to watch the recap video), RCI members shared the countless ways they show employee appreciation (plus, many more) during our live question and answer forum, we call “Kettle Talk.” Here’s 8 of our favorite member ideas to show employee gratitude.
Simple recognition
This tip may be so obvious you could be overlooking it. Recognition in the form of a simple thank-you note or shout out in the company newsletter or on the white board in the breakroom can speak volumes. You may even be surprised at how many people hold on to kind notes from a boss or co-worker, to later reference when they need a pick-me-up.
Training
“40% of employees who receive poor job training leave their positions within the first year,” (go2HR). There are countless studies, like this, illustrating the value of employee training and development opportunities.
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Staff from Winans Fine Chocolates + Coffees
regularly attends RCI's Annual Convention & Industry Expo |
“We do a lot of training, because if [employees] feel overwhelmed, they won’t want to stick around,” said Mike Koch of Morley Candy Makers/Sanders Candy acknowledging the very low unemployment rate in their community. “When [we] hire someone, we do our best to keep them.”
Winans Fine Chocolates + Coffees acknowledges the importance of employee development through continued education and networking opportunities within the industry, and invites staff members to attend RCI conferences. Even if you can’t send your team to an RCI event, look into other industry education courses or professional networking organizations near you. Click here to see a list of RCI’s industry affiliates, many of which also host conferences and education courses for your consideration.
Celebrations
Carving out time to celebrate holidays, birthdays, work anniversaries or merely the fact that it’s Friday can boost morale before a busy holiday season, improve employee retention and help build an overall stronger company culture where the team feels appreciated.
Dolle’s Candyland saves up prizes throughout the year (many of which are free promotional items that they receive) to raffle off at their annual employee celebration. Everyone walks away with a prize—from kiddie pools to mugs and silly promotional products. Even with very little money invested in the prizes they make it fun for all involved.
While the aftermath of a typical company party may include streamers and used plastic cups, a company party for Dallas Caramel Company more closely resembles a Jackson Pollock painting. Outfitted in white t-shirts and equipped with throwable paintballs, staff members playfully battled it out in the company parking lot and took home a colorful reminder of the fun that ensued. Although this type of activity may not be the best fit for all teams, consider other unconventional ways to create memorable experiences for your team to enjoy.
Of course, you don’t have to go all out to celebrate your employees. Small acts of kindness, especially when unexpected, can go a long way and, in many cases, feel more thoughtful and personal. For example, Rosalind Candy Castle buys a couple dozen roses for Mother’s Day and gives mothers on staff a single rose.
As we prepare to celebrate Thanksgiving this week, consider ways to show your gratitude. Whether it comes in the form of a simple “thank you” note, more training and development opportunities or a fun celebration, taking the time to show employees you appreciate them is always worth the investment.
RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.
Not a member? Click here to learn how RCI can help you build your sweet business.
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Member Ideas
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Posted By RCI,
Tuesday, November 13, 2018
Updated: Monday, April 27, 2020
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If you’re looking to create an impressive holiday display in your candy shop, many would agree large moulded chocolates make great showpieces. However, working with chocolate as your medium certainly presents enough challenges to cause you to look for another subject to be the center of attention. Whether for fear of the potential effects of exposure to sunlight, humidity, curious customers, or ____________ (you fill in the blank), you may have decided long ago that even a jolly, three-foot-tall chocolate Santa in all his glory is not worth the investment of time and resources every year, especially during holiday season.
This week’s tip will allow you to deliver the same impact only a large chocolate Santa could, but with eventually the same effort as takes to do some light dusting. Simply follow the steps below to create a chocolate look-alike Santa (or snowman, Easter bunny, turkey, etc.) out of Plaster of Paris.
Step-By-Step Instructions for Chocolate Santa Look-Alike
By RCI member, Marie’s Candies of West Liberty, Ohio
Materials needed:
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Marie's Candies has made plaster Easter
bunnies sorealistic it's hard to tell the difference. |
- Plaster of Paris
- Mixing bowl
- Popsicicle stick (or other mixing utensil)
- Access to water
- Brown acrylic paint or spray paint
- Paint brush
- Glue gun (optional)
- Icing eyes (optional)
Instructions:
- Make sure your favorite chocolate Santa mould is clean. The great thing about using moulds you already have is the Santa in your display will look just like the real chocolate Santas you want to sell.
- Follow the mixing instructions on a package of plaster of Paris.
- Wet the inside of the mould, so the Santa can be removed easily. Fill the mould a quarter at a time, tapping it to remove air.
- Remove Santa from the mould after one hour and let it dry for 24 hours.
- Wash the mould and any other tools immediately after use.
- Once Santa is dry, use spray paint or a brush to paint it chocolate brown.
- Use a glue gun to add icing eyes (optional).
After following these simple steps, you will have an impressive moulded chocolate so realistic, you’ll want to display it year after year! As far as we can tell, the only downside here is that you might have to perform a lick test if you get your look-alikes mixed up with actual chocolate. Have your real moulded chocolate displays ever met their untimely demise due to curious customers or exposure to the elements? Share your story in the comments below.
RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.
Not a member? Click here to learn how RCI can help you build your sweet business.
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Merchandising
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Tutorial
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