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Posted By RCI,
Thursday, June 26, 2025
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Birthdays are the perfect time to indulge in something sweet, and what better way to celebrate than with birthday cake-inspired candy and chocolates? Offering festive birthday-inspired treats is a great way to delight customers and boost sales. Even better, using birthday-themed promotions can turn celebrations into business opportunities. Why Birthday Promotions Work Customers love feeling special on their birthday, and businesses that recognize this can see major rewards. According to Entrepreneur, setting up a marketing trigger for birthdays can increase transaction rates by 481%. Imagine the impact of sending out a personalized birthday card or email with a free gift or discount—it’s a simple yet effective way to drive loyalty and repeat sales. “Most people look forward to birthday cards in the mail, and whether it comes from a friend or a business down the road is no different—especially if it includes a free gift or discount,” notes Entrepreneur. 5 Birthday Cake-Inspired Treats Birthday Cake Truffles RCI member Bomboy’s Home Made Candy fills a milk-chocolate cup with a truffle center before topping it off with a vanilla swirl and colorful sprinkles. Bite-sized, rich, these truffles bring the taste of birthday cake in a poppable form. Birthday Cake Bark RCI member Hercules Candies blends white chocolate with crushed Birthday Cake Oreos® and mini marshmallows, all topped with rainbow sprinkles. Birthday Cake Caramels This classic chewy caramel from Southern Caramel is infused with more butter flavor and hints of vanilla reminiscent of frosted birthday cake. This special recipe was developed to celebrate the company’s 10th anniversary. Confetti Cake Fudge Try this recipe from Bless This Mess Please which incorporates actual white cake mix with sprinkles to achieve that undeniable birthday cake flavor. Click here for recipe. Birthday Cake Lollipops Looking for a sweet way to add to your birthday-inspired offerings. Look no further than these birthday cake flavored lollipops from Hammond’s Candies. Perfect as a gift or a delicious treat, these lollipops are bursting with the classic flavor of birthday cake. How to Market Birthday Treats to Customers - Set Up a Birthday Club: Invite customers to sign up for birthday offers. Send an exclusive discount or freebie during their birthday month.
- Personalized Mailers: Include the recipient’s first name on the card for an instant personal touch. Studies show this small detail makes people feel extra special and increases engagement.
- Social Media and Email Campaigns: Use fun and festive messaging to remind customers of their birthday treat. Encourage them to visit in-store or online to claim their gift.
- Limited-Edition Birthday Boxes: Bundle birthday cake-themed treats into special gift sets for a premium experience.
Sweeten the Deal Birthday promotions not only make customers feel valued but also drive foot traffic and online sales. By offering birthday cake-inspired candies and setting up birthday triggers as part of your email marketing, you can create lasting connections while growing your business. So, why not start celebrating your customers’ special day? A little sweetness goes a long way! Crave more?Click hereto subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration. Not a member? Click here to learn how RCI can help you build your sweet business.
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Birthday
Cake
email marketing
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Posted By RCI,
Tuesday, October 3, 2023
Updated: Thursday, November 9, 2023
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Imagine being able to set your email marketing on autopilot. With a little forward-thinking and planning, email automation makes it possible. Email automation is a tool that allows you to create an email or sequence of emails through the use of an email marketing service, such as Constant Contact, MailChimp (available for both free and paid plans) or others. Once the email(s) are created and perimeters are in place (such as the order or frequency you decide), these emails will automatically go out to contacts after they perform a specific action, such as joining your email list or making a purchase. Once set up, automated emails work on autopilot so you can focus on other areas of your business. Create an Automated Welcome Email Series
According to a report by Omnisend, “welcome emails have an average open rate of 45%, versus 18% for promotional emails.” Naturally the first email in a welcome series should thank subscribers for joining your email list. Shopify recommends keeping welcome emails clean and easy to understand, with a brief description of your brand, how you’re different, what you have in common with shoppers and why shoppers should be excited. Make sure details regarding store hours, locations and contact information are accessible by linking to this information on your website or including it in the email footer. Don’t forget to always include a call to action. This may be a link to your website with an invitation to “shop now” or follow your social media pages. For the second email in the series, you should teach readers something. This could include details about your products (e.g., high-quality ingredients, small-batch confections) or something relevant to your product or audience, such as tips for choosing the perfect gift for anyone and any occasion. Your call to action might include a link to a cool video that drives home your message or a coupon or promotional code as a gift for subscribing—just make sure to skip the expiration date since you won’t know when your contact will receive the offer. To make the subsequent emails effective, consider content that will be useful to your audience. Constant Contact suggests using the following questions to determine which information would be most relevant to your audience, as well as the number of emails to include in a series and the frequency of which to send those emails. - What do they want to know?
- What do they need to know?
- What are their needs, problems and challenges?
Answering these questions will help you to develop communication that nurtures and engages with prospective and returning customers. Avoid Time-Sensitive Content
Once you’ve determined which information is relevant to your contacts, make sure to avoid time-sensitive content. Since the dates contacts receive your automated emails will vary based on when they sign up for your email list (or take another action), be mindful not to include information or photos that might become outdated upon receipt—such as specific dates, holidays or seasons. Although much of the beauty of an automated email is that you can “set it and forget it,” don’t forget it entirely. Make plans to review each email periodically to ensure it’s still relevant and current. By investing time upfront to craft a simple, yet effective automated email series, your efforts are sure to pay off by converting more contacts to customers and building customer relationships that lead to lifelong loyalty and brand advocacy. Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration. Not a member? Click here to learn how RCI can help you build your sweet business.
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Email
email marketing
Marketing
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Posted By RCI,
Tuesday, February 11, 2020
Updated: Monday, April 27, 2020
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Customers are essential to any business. Finding ways to make them feel valued is key to creating return customers and champions for your business. Below we’ve shared five easy and inexpensive customer appreciation ideas to show your customers some love today.
Choose a Customer of the Day
Use the element of surprise to delight your customers. Use your POS system or an old-school tally counter to identify your 10th customer and surprise them with one of your signature products for free or a discount on their purchase. Post a photo of the lucky winner on social media to drive in-store traffic. Let customers know they’re just as appreciated during busy holidays as they are on a random Tuesday.
Think of the kids
Being part of an industry that relies heavily on gifting holidays, consider ways to cater to shoppers with kids. By simply creating a space for kids to color and enjoy a snack, parents will be able to shop more privately for Christmas/Valentine’s Day/Easter gifts in peace. Share photos of the space on social media with details on what parents can expect and watch as grateful parents thank you with their business.
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Bon Bon's Candy Housecreated this space for kids to color and enjoy snacks
while grateful parents shopped for their Easter gifts in peace. |
Send a handwritten thank you card
It may be old school, but a thoughtful handwritten note is one of the easiest and inexpensive ways to show you care. If you have access to your customers’ mailing addresses through a loyalty program or corporate accounts, consider making it a habit each week to mail a few handwritten notes to your customers. Try to make it personal or include a coupon to use on their next visit. You may be surprised how much of an impact this simple act of kindness will make.
Train your team to call customers by their first name
Calling customers by their first name makes their shopping experience personal. Train your staff to look for customers’ first names on their credit card and, then, call customers by name when thanking them for their purchase. Over time, staff are more likely to remember repeat customers and will be able to recall their names without even looking.
Say “thanks” with a video
A study by TD Banks revealed, more than 80% of customers like getting thanked in person. Since this isn’t always possible, a thank-you video from you may be the next best (and certainly memorable) option. If you request data, like customer birthdays, consider creating an email template with a video or GIF (create your own GIFs with the app, Giphy Cam) of you wishing customers a happy birthday and send it to a group of customers who all share the same birthday month. Even though it’s a template, the message will feel more personal and special with a video coming from you.
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Bufferis a social media management business that used this fun GIF
to thank customers for their business. |
You don't have to wait for Customer Appreciation Day on April 18 to celebrate your customers. That's why we've shared ideas easy enough to start incorporating into your business today or any day. How do you show your customers you care? Share in the comments below.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
Not a member? Click here to learn how RCI can help you build your sweet business.
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Customer Appreciation
email marketing
Holidays
Marketing
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Posted By RCI,
Tuesday, November 5, 2019
Updated: Monday, April 27, 2020
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Even the best email campaign will fall flat if it is sent to an email list consisting of contacts that don’t have any interest in your brand or don’t generally buy candy—this can happen if you purchase an email list. Although purchasing an email list is certainly a quick way to gain volume, don’t expect quality leads. Building an email list of individuals who opt-in, or voluntarily give their email address, is always the best approach because it will ensure your list consists of consumers who have a genuine interest in your brand and value what you have to say. Keep reading as RCI members, Melissa Wedman with Mollycoddled Hashslinger and Jayni Wunderlich with Graham's Chocolates, share four tactics they use to build a quality email list.
POP-UPS
When used correctly pop-ups can be both effective and well-received by customers. Despite the bad rap these little attention-grabbing boxes have developed since Google started policing pop-ups deemed disruptive to its users, Sumo.com says “well-designed pop-ups have the potential to convert 9% of visitors that encounter them.”
When creating pop-ups for your website, messaging must be brief, relevant and add value to visitors of your website. If you use a pop-up to encourage customers to subscribe to your email newsletter, consider adding bulleted details about what they’ll receive such as special offers, new product notices, updates on special events you’re attending (like a farmers’ market or charity event) or maybe even holiday gift guides.
Melissa: A pop-up request appears after five seconds of opening any page on our website (the use of cookies, ensure it doesn't keep reappearing while navigating multiple pages of our website) that says, "Join Our Email List! Stay connected with us for promotions, recipes & more!" and includes a close-up of our signature caramels.
GIVEAWAYS
Everyone loves getting free stuff, right? That's what makes giveaways a great way to build your email list quickly. However, choosing the wrong giveaway can leave you with a large list of unqualified leads. Sure, giving away a new car is guaranteed to get you a massive list, but focusing on prizes that appeal to your customers will help ensure you gain contacts that are interested in your products and not just free stuff.
Jayni: We build our email list by having contests to win a free box of chocolates during the holidays and then collect their emails to use for future email blasts. Once gathered, we send email blasts out on occasion to promote holiday products. We use MailChimp and really like their service.
Melissa: We give away prizes at special events and pop-up shops we participate in. As an added opportunity to build our email list, our giveaway slips include a box for customers to check if they’re interested in receiving our monthly newsletter. We have found that the people who join our email list from these slips more actively read our newsletters and become strong followers through social media as we've had the opportunity to build a rapport with them in person. Comparatively those who subscribe directly through a social media platform or as a result of an online purchase or through one of our wholesale accounts do not seem to have the same level of brand loyalty.
SIGNUP FOOTER
Adding a signup footer to the bottom of your website is a simple and less-intrusive option to build your email list. Many of your loyal customers may already be scrolling to the bottom of your website looking to easily subscribe to your email list.
Melissa: The footer of each page of our website includes a "Stay in the Loop" section with our social media icons/links as well as a place to input your email address. If someone is new to our website and declines the entry pop-up request to be added to our newsletter, the footer is always visible as they're spending more time on our website.
EVENT OPT-INS
If you’re already hosting events like tours, parties, classes or tasting events that require attendees to register in advance or purchase tickets, simply adding an opt-in box to the registration or checkout process will help you capture contact information for consumers interested in your brand. Offering the option to subscribe to your email list (or not) will help to more accurately reflect the success of your email messaging.
Jayni: We sell tickets to our special events online and collect email addresses along with those purchases. For instance, we host a wine and chocolate tasting every year during a wine festival in our town. By selling our tickets through our website, this allows potential event goers to visit our website, and sign up for our newsletter during check out.
Your email marketing campaign is only as good as your email list. Communicating with the right audience will help your business increase sales, generate new customers and retain loyal customers.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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Events
Marketing
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Posted By RCI,
Tuesday, September 3, 2019
Updated: Monday, April 27, 2020
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When it comes to your website, you don't want to get left behind! Blake Ellis, with CommerceV3, shares three steps to make your website mobile friendly and turn mobile shoppers into buyers in the process.
There are almost five billion mobile phones in the world. That’s an amazing number given there are only about seven and a half billion people in the world. Not all of these phones are smartphones, but the trends are clear: there are way more phones than computers, and that gap is just getting wider.
What does this mean for your online store? It means every year more of your customers will be using their phones to shop and order. You may have already seen the majority of your traffic move to mobile devices. So, what can you do to convert all these mobile shoppers to buyers?
Quite a lot actually, and it all starts with developing a “mobile-first” mindset. The next time someone asks you to review a design, a new home page promotion or the next email blast, just pull out your phone and check it out. It’s fast, easy and will get you and your team into a mobile-first mindset. If a team member tells you “that’s not really meant for mobile, we don’t get a lot of orders on mobile yet,” just tell them that’s what you’re trying to fix! Pretty soon you’ll start to see a lift as more efforts start with an eye toward mobile.
Reviewing and optimizing everything at once is a lot.
 Let’s break this down into three simple steps:
Step #1: Start with Email
Most people read their emails on their phones first, so this tactic makes sense. Enter your own email into your site and open the welcome message on your phone. Test all your other transactional emails, from order confirmations to abandon cart emails to requests for product reviews. Make sure they all look great, are easy to read and perform correctly.
Then move to marketing emails. Have your team test new designs on their phones, and make it a priority to increase opens and click-throughs from mobile devices. Increasing email opens will confirm that your subject lines and preview texts are effective with customers on the go, and increasing click-throughs will confirm the layout and messaging is also working.
 Step #2: Optimize ShoppingOnce your inbound email metrics are rising, it’s time to get mobile users adding more product to their carts. During this stage you’re testing all your site designs and layouts on your own phone, and asking others to do the same. Designers need to wow you with beautiful, yet tiny layouts, hero images have to load fast and display well, and product detail pages have to present a lot of info in an easy-to-swipe manner.
Keep a close eye on metrics to guide you through this process. How many mobile visitors tap down through categories versus use the product search box? Can you set up filters and sorting to reduce taps and typing? Do products appear with default options so add-to-cart buttons work without any additional selections?
When in doubt, do some secret shopping at large retailers. They have the budgets to do extensive user testing and accommodate all kinds of neat features. Take a look at what they do and get your team to implement features that make sense for your customers.
Step #3: Streamline Checkout
Now that mobile users are tapping on your emails and adding product to their cart, it’s time to get them through the checkout. The key to securing more checkouts is to minimize the need to type.
Set up payment options that your customers already have stored in their phone like Paypal, ApplePay and Google Wallet. Most of these are easy to configure in most online stores, and mobile users love them because they don’t have to re-enter their credit card details.
If you’re already doing address verification, you can use this service to speed up shipping address entry on mobile. As users start to type their street address, your site starts autocompleting the entire address for them.
Finally, make sure every field in your checkout is absolutely required to fulfill the order, and that it pops up the correct style of keyboard for mobile users (alphanumeric, numeric, etc). An easy way to keep up with this is to place a test order on your own site once a week from your phone, and keep tweaking until the process is as efficient as possible.
There’s a lot you can do to improve revenue from mobile, but it all starts with a mobile-first mindset. When it comes to reviewing your own efforts, turn off your computer and pull out your phone. The more you do this, the faster the transition will occur, and the sooner your order volume on mobile will really start to explode.
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.
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email marketing
mobile
online shopping
website
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Posted By RCI,
Tuesday, January 15, 2019
Updated: Monday, April 27, 2020
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As one of our most popular posts from 2018, we’re bringing back this tip for Groundhog Day, just in case you missed it! Plus, we’ve added a bonus tip to make your 2019 celebration even sweeter!
Nestled snuggly between New Year’s Day and Valentine’s Day is Groundhog Day on February 2. Although it may be a mystery to many of us as to why we give these furry little critters any merit when it comes to predicting the weather, there’s no question many consumers will be excited to participate in this American holiday. Here’s some ideas of how your candy business can take advantage of all the groundhog hype next month!
Make Groundhog Day Sweet
Just when you thought those cuddly groundhogs couldn’t get any cuter, they took on a chocolate form! Baking blogger, Bakerella, created adorable little groundhog cupcakes using peanut butter cups and other candies (click here for ingredient list), but we think you could really do without the cupcake—unless you already happen to sell cupcakes or could partner with a local bakery.
Of course, there are lots of options for substituting similar ingredients if you don’t have these items on hand—bonus points, if you make your own peanut butter cups! Another option would be to try chocolate-covered sandwich cookies in place of peanut butter cups for the head. If you don’t have mini marshmallows for the teeth, try using white sprinkles or piping white confectionery coating for the teeth. These little guys are almost too cute to eat!
Get Animated with GIFs
Tell your customers about your adorable chocolate groundhogs or other themed products by adding an animated GIF (pronounced "jif", like the brand of peanut butter, in case you're wondering) like this to a promotional email or social media posts. Adding animation to marketing messaging is super trendy now. According to MailerLite.com, animations are widely considered to be the best way to attract attention to your brand or to market your product online. Click here for more reasons why you should be using GIFs in email marketing.
RCI Member Savings! Constant Contact Email Marketing offers a fast, effective way to get your message out to customers and keep your organization top of mind. Start your email marketing today and receive an RCI member discount of 20% for purchasing the 6 month prepaid option or a discount of 25% for purchasing the 12 month prepaid option. Already use Constant Contact? Contact RCI to begin receiving the member discount.
BONUS TIP: Offer Winter or Spring Specials
If you don’t happen to have a bunch of groundhog moulds or other related products on your shelves on February 2, consider Groundhog Day as an opportunity to sell off any remaining winter-themed products (like snowmen and snowflakes) and encourage customers to welcome in spring with a fresh display of spring-related (think flowers and bright colors). You could leave it up to Punxsutawney Phil’s prediction to decide whether winter or spring confections are discounted, or offer a discount on both!
Don’t be afraid to get creative! Have fun with Groundhog Day this year and your customers will wish we celebrated this silly holiday more often!
RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.
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email marketing
Holidays
Ideas
Marketing
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Posted By RCI,
Tuesday, October 30, 2018
Updated: Monday, April 27, 2020
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Imagine yourself catching up with your extended family at Thanksgiving dinner. Chances are you wouldn’t share the same stories with your dear ole’ granny in the exact same way you would your favorite cousin/BFF. Similar to email segmentation, you may want to create different email messaging for your loyal customers versus someone who has never set foot in your store but signed up for your email list in hopes of winning a giveaway.
Segmentation is the practice of dividing individuals into groups based on similar characteristics, such as interests, demographics or behaviors. Think about what happens when you sign up to receive emails from a business, only to find you’re not interested in the content. It doesn't take long before you start to delete their emails before looking at them, and eventually unsubscribe. Segmentation helps ensure the content in your email is relevant to unique groups of subscribers.
WHY SEGMENT?
According to MailChimp, segmentation leads to better open rates, more clicks and less unsubscribe rates. In fact, users who segment their email lists experience 64.78% more clicks than those who don’t use segmentation.
DIVIDE AND CONQUER
Here's some ideas from BigCommerce.com for categories you could focus on to segment your email list.
- Loyal/return shoppers
- High total transaction customers
- Subscribers who have not made a purchase
- Customers who haven’t made a purchase within 30 days, 90 days and 180 days
- Demographics such as age, location, etc.
If you're wondering how to identify which contacts fit in to which segments, here's three ways to source information.
1. LEVERAGE SALES DATA
You may already be capturing some of this sales data through your point-of-sale system which could help you identify top purchasers and one-time purchasers. Identifying sales data could present opportunities to upsell products, that could have otherwise been missed by sending your contacts the wrong messaging.
2. ASK FOR THEIR PREFERENCE
If you don't have access to your sales data, consider adding options like those pictured below to your subscription form to help you better meet the expectations of your contacts. Or if you have a printed sign-up sheet in your store, give them the opportunity to choose from a couple different options.
3. TRACK SUBSCRIBER BEHAVIORS
If you use an email service provider like Constant Contact, Mail Chimp, etc. use their reporting features to identify what emails your contacts are reading, clicking and plain ignoring. Use this information to tailor emails that better suit their interests.
During the upcoming holiday season, leverage increased traffic, both in-store and online, to learn more about your customers and build a more effective email list. Identifying different segments of your contacts will not only help you better communicate through targeted messaging, but you can expect this tactic will improve your conversion rate too.
Tags:
email marketing
List Building
Segementation
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Posted By RCI,
Tuesday, January 23, 2018
Updated: Monday, April 27, 2020
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Nestled snuggly between New Year’s Day and Valentine’s Day is Groundhog Day on February 2. Although it may be a mystery to many of us as to why we give these furry little critters any merit when it comes to predicting the weather, there’s no question many consumers will be excited to participate in this American holiday. Here’s some ideas of how your candy business can take advantage of all the groundhog hype next month!
Make Groundhog Day Sweet
Just when you thought those cuddly groundhogs couldn’t get any cuter, they took on a chocolate form! Baking blogger, Bakerella, created adorable little groundhog cupcakes using peanut butter cups and other candies (click here for ingredient list), but you could really do without the cupcake—unless you happen to make cupcakes or could partner with a local bakery.
Of course, there are lots of options for substituting similar ingredients if you don’t have these items on hand—and bonus, if you make your own peanut butter cups! Another option would be to try chocolate-covered sandwich cookies in place of peanut butter cups for the head. If you don’t have mini marshmallows for the teeth, try using white sprinkles or piping white confectionery coating for the teeth. These little guys are almost too cute to eat!
Get Animated By Adding a GIF to your Next Promotional Email
Tell your customers about your adorable chocolate groundhogs or other themed products by adding an animated GIF like this to a promotional email or social media posts. Adding animation to marketing messaging is super trendy now. According to MailerLite.com, animations are widely considered to be the best way to attract attention to your brand or to market your product online. Click here for more reasons why you should be using GIFs in email marketing.
Have some fun with Groundhog Day this year! With these chocolatey groundhogs in hand, your customers will wish we celebrated this silly holiday more often!
RCI Members: Constant Contact Email Marketing offers a fast, effective way to get your message out to customers and keep your organization top of mind. Start your email marketing today and receive an RCI member discount of 20% for purchasing the 6 month prepaid option or a discount of 25% for purchasing the 12 month prepaid option. Already use Constant Contact? Contact RCI to begin receiving the member discount.
Tags:
email marketing
GIFs
Groundhog Day
Marketing
Peanut Butter Cups
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Posted By RCI,
Tuesday, October 31, 2017
Updated: Monday, April 27, 2020
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Imagine trick-or-treating as a kid and coming home to find out your neighbors were passing out items from their junk drawer instead of candy (old batteries, a stray sock, an unpaid bill).
Sound a bit like your email inbox? Every once in awhile you'll come across a real "treat" among a slew of marketing emails that evoke similar feelings to the time when the neighborhood kids toilet-papered your house (delete, delete, delete...).
For retailers, creating marketing emails that delight your customers, rather than make them shriek, can be tricky...If only there was a checklist to ensure you deliver perfect emails that engage, inform and drive action from your customer base this holiday season…
Below we've highlighted expert marketing tips (no tricks) from RCI partner, Constant Contact, from their easy-to-follow Holiday Email Template Checklist. Click here to read the full article from Constant Contact.
1. Holiday header
- From Name and Email
- Subject Line
- Preheader Text
These three elements could be the difference between your email getting opened or sent straight to the trash!
2. Holly, jolly email body
- Company Logo
- Text/Images
- Call to Action
3. Festive footer
- Social Media Links
- Address/Contact Information
- Unsubscribe Option
Don’t underestimate the power of making your business easily accessible. Make sure to include your contact information, such as a link to your website and a phone number, as well as links to your social media sites.
Check your list twice to create business-driving emails that delight your customers this holiday season!
RCI Members: Constant Contact Email Marketing offers a fast, effective way to get your message out to customers and keep your organization top of mind. Start your email marketing today and receive an RCI member discount of 20% for purchasing the 6 month prepaid option or a discount of 25% for purchasing the 12 month prepaid option. Already use Constant Contact? Contact RCI to begin receiving the member discount.
Tags:
email marketing
Holidays
Owning a Business
Resources
Tools
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Posted By RCI,
Tuesday, November 22, 2016
Updated: Wednesday, April 29, 2020
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As many consumers begin dreaming of sugar plum fairies and candy canes, the second largest retail season is not far off in many retailers’ minds.
Get ahead of the competition for Valentine’s Day 2017, with the following marketing tactics to increase sales from early-bird shoppers.
Ring in the New Year with Red
Starting the day after New Year’s, begin the transition to Valentine’s Day by incorporating red into your retail space, website and social media pages. While everyone else is talking about New Year’s resolutions, make your e-blasts and direct mail stand out with gift ideas for Valentine’s Day, keeping consistent with a red color scheme.
Set aside time to prepare your marketing materials as far in advance as possible, so you aren't stressed about it the week before Christmas. Schedule e-blasts and social media posts ahead of time and have direct mail printed and ready to go out after Christmas.
With your early promotional materials prepared in advance, you can spend the end of December and early January to work on targeted materials for last-minute shoppers.
Encourage Pre-Orders
Offer coupons, discounts or special add-ons to customers who place their orders in advance to aid in your holiday preparations and lock down sales.
Communicate Clear Last-Ship Dates
According to a survey conducted by Discover Card, only 10% of men wait until Valentine’s Day to purchase gifts, while 65% of shoppers make their purchases the week before Valentine’s Day. Use a call-to-action, such as, “order by February 3 to receive your gift by Valentine’s Day,” as a way to establish clear deadlines and avoid disappointment from procrastinators.
Tags:
Colors
email marketing
Holidays
Marketing
Merchandising
sales
Valentine's Day
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