Print Page   |   Sign In   |   Join RCI
RCI Blog
Blog Home All Blogs

Tip #321: Stand Out with Instagram-Worthy Holiday Treats

Posted By RCI, Tuesday, November 26, 2019
Updated: Monday, April 27, 2020
How Instagram-worthy are your holiday treats?
 
Sure, they taste delicious, but how would a potential new customer know if they’ve never tasted your confections? No surprise, social media, like Instagram and Facebook, can be an effective tool for reaching consumers, however if A.) you’re not sharing photos of your products on your social media sites daily or B.) they don’t stand out from other holiday gifts, you could be missing out on a massive opportunity to gain new customers this season.
 
A study by Forbes has shown that 78% of consumers’ purchases are impacted by companies’ social media posts. So, if you’re looking for a boost in sales, consider transforming these classic confectionery treats into holiday showstoppers to help your business standout this season.
 
Rice Cereal Treats
Cookie cutters aren't just for cookies. They also make a great tool for creating fun seasonal chocolate-covered rice cereal treats. Make the most out of your collection of cookie cutters, by repurposing common shapes to create new and unique designs. After realizing that their gingerbread man treats weren’t selling as well as other designs, Bomboy’s Home Made Candy gave the tired cookie cutter new life by turning it upside down and transforming it into Rudolph the Red-Nosed Reindeer. This little reindeer proved to be a hit!
 
Make fall and summer designs last into the holidays! If you have cookie cutters shaped like a ghost or even an ice cream cone, just flip them upside down to transform the shapes into cute elves. Did you know a pumpkin cookie cutter can be repurposed to make a jolly Mrs. Claus?
Rudolph byFab Art DIY; Mrs. Claus and Elves,Food Network; Ice Cream Cone Elves,Baker Stockby Bearfoot Baker
Caramel Apples
Traditionally a fall treat, a little creativity can help transform caramel apples into a festive holiday gift. For inspiration, mimic Santa’s jolly belly by adding his signature black belt and big gold buckle around a red caramel apple coated in red sprinkles or luster dust. Bring Frosty the Snowman to life by adding a jumbo marshmallow to the top of a caramel apple before dipping them both in white chocolate. A few chocolate chip “buttons" and a red licorice scarf will help tie it all together. Lastly, add candy eyes, a red nose and antlers, of course, to create everyone’s favorite reindeer out of a classic chocolate-covered caramel apple. There’s lots of ideas online for creating Rudolph’s antlers—from the easiest to the most realistic, you may want to try pipe cleaners, pretzel twists or sugar cookies for your antlers.
 
Santa Apples,Baked with Love;Mrs. PrindablesReindeer and Snowman; Reindeer with Pipe Cleaner Antlers,Design Dazzle
Need help perfecting your caramel apples? Check out these past blog posts for tips on making caramel stick to apples or learn why you should flip your caramel apples upside down.
 
Marshmallows
Jumbo marshmallows make a quick and easy canvas for creating holiday magic. Put three jumbo marshmallows on a stick, coat them in white chocolate and decorate to make marshmallow snowmen pops that are too sweet to pass up. Click here to watch a tutorial by Two Sisters Crafting. All you need to make adorable gingerbread marshmallow pops are, your choice of caramel-coated marshmallows or marshmallows covered in peanut butter confectioner’s coating, some piped white chocolate and tiny sugar decorations.
 
Snowmen,Two Sisters Crafting; Gingerbread Men,Munchkin Munchies
Sandwich Cookies
If you don’t think of Rudolph the Red-Nosed Reindeer when looking at your favorite sandwich cookies, changing your perspective may increase your holiday sales. When RCI member Vande Walle’s Candies coated Nutter Butter sandwich cookies in chocolate and embellished them with a pair of candy eyes, pretzel twist antlers and a bright red nose, these cute reindeer treats reportedly “flew out the door,” they were so popular with their customers! For another spin on this idea, try substituting the Nutter Butter cookies with Oreo cookies on a stick.
 
Nutter Butter Reindeer,Vande Walle Candies; Oreo Reindeer,Oh Nuts!
More than ever, consumers are looking to social media for unique and memorable gift ideas this holiday season. Posting photos of your festive holiday treats on social media regularly will help your company capture the attention of consumers while they’re making their shopping list this season.
 
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  Caramel  Caramel Apples  Christmas  Creativity  Elf  Gingerbread  Holidays  Marketing  Marshmallow  Member Ideas  Nutter Butter  Oreo  Reindeer  Rice Cereal Treats  Santa  Snowman  Social Media 

PermalinkComments (0)
 

Throwback Tip #257: 5 Sweets that Beat the Heat

Posted By RCI, Tuesday, May 21, 2019
Updated: Monday, April 27, 2020
 

The first day of summer is a month away! If this means more outdoor festivals, farmers markets, picnics and parties on the horizon, don’t let warm weather keep your business from shining at outdoor events. Read on for ideas on more sturdy treats that aren’t as likely to melt in consumers' hands.

Photo by Romulo Yanes


Marshmallows

RCI member Hilliard’s Chocolates’ toasted coconut marshmallow is their “tried and true” summer confection. Try it yourself with this recipe from Epicurious.


Kakao Chocolate presented Truffle Shots during RCI's Candy Clinic in 2016.


Truffle Shots

RCI member, Kakao Chocolate shared a creative idea at a past Candy Clinic for a mess-free summery chocolate treat. By piping ganche into compostable cups, Kakao Chocolate’s truffle shots allow them to deliver the same great chocolatey taste their known for at farmers’ markets and other outdoor events without the threat of chocolate melting in customers’ hands.

MarthaStewart.com

Brittles & Toffees

As long as they’re not coated in chocolate, you can count on these hard candies to stand tough. This recipe for sweet and smoky brittle from MarthaStewart.com would make the perfect addition to a summer BBQ or pool-party themed display or sold at a farmers’ market.

Tastemade.com
 
Fudge
Not only do many fudge recipes hold up to reasonable heat, no-cook fudge recipes can help you keep the temperature down in your candy kitchen. Check out this tutorial for watermelon fudge that screams summer! Consider inserting popsicle sticks into watermelon wedges to serve as fudge pops.

Chocolate Storybook


Cotton Candy

A staple at any outdoor carnival or boardwalk, these sugary clouds melt in your mouth, but not in your hand. When stored properly, cotton candy can withstand relatively high temperatures and deliver pops of color to your booth or retail shop. If you don’t want to make it yourself, Chocolate Storybook wholesales 31 unique flavors of hand-spun, specialty cotton candy from classic pink vanilla to spicy jalapeno.
 
Outshine the sun this spring and summer with these 5 delicious treats that can tolerate the heat, without turning into a melty, soupy mess. 

Register now for RCI's Annual Convention & Industry Expo

Get more inspired ideas like these from fellow confectionery professionals and join us at RCI's Annual Convention & Industry Expo June 3-7, 2019 at the Connecticut Convention Center in Hartford, CT. Register now to attend RCI's two-day Industry Expo for only $5 with the promo code "RCIHigh5." For more information and to register online, visit retailconfectioners.org/annual.

Note: The above recommendations are intended for use in reasonable conditions and not guaranteed to withstand extreme heat, such that might occur in shipping during spring and summer months.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  Brittle  Cotton Candy  Fudge  Heat Tolerant Candy  Marshmallow  Member Ideas  Summer  Toffee  Truffles 

PermalinkComments (0)
 

Tip #299: 5 Animal-Themed Treats to Support National Adopt a Shelter Pet Day

Posted By RCI, Tuesday, April 2, 2019
Updated: Monday, April 27, 2020
 

Did you know April 30 is National Adopt a Shelter Pet Day?
 
When there’s a national holiday celebrating everything from potato chips to “talking like a pirate,” it may be difficult to take these holidays seriously. When you find a holiday that speaks to your heart, however, it can create an opportunity for you and your business to support a cause that you may not have otherwise thought would make sense for a candy business.
 
If helping our furry friends find a forever home makes you feel all warm and fuzzy inside, consider making these fun animal-themed treats as a way to raise funds for shelter animals in your local community.
Moonstruck Chocolate Co.
 

Chocolatey Critters
Use your strengths to create fun and creative confections inspired by the critters that melt our hearts. Moonstruck Chocolate Co. of Portland, Oregon has become famous for their four-piece “Critter Truffle Collection,” which consists of handmade truffles resembling a bunny, cat, mouse and none other than a chocolate lab.
 
kidsactivitiesblog.comandPinterest
 

DIY (Decorate-It-Yourself) Dog & Cat Cookies
It will be raining dog and cat-lovers in your candy shop if you invite families to decorate their own chocolate-covered sandwich cookies like their favorite pets, in exchange for a donation to your local animal shelter. Click here for an easy step-by-step tutorial to make these cute cats by kidsactivitiesblog.com.
 
Party Animal Crackers
Animal crackers hold a special place in the heart of both kids and kids-at-heart, but when coated in chocolate that’s a game changer. When sold in small portions, these make great birthday party favors or a fun snack. Consider donating a portion of your sales of chocolate-covered animal crackers to a charity that serves animals.
 
Handmade Charlotte
 
Candy Bar Pups
These treats are so doggone cute, we couldn’t resist sharing! Although these are made using a Twix candy bar for the body, a Tootsie Roll for the ears and a Hershey Kiss for the head, you may be inspired to use other products that you make and sell in your own store. Click here to view the tutorial.
Pet-Friendly Dipped Treats
We all know chocolate isn’t safe for pets, however, RCI members, Boehm’s Candies Chocolates of Issaquah, Washington  and Bomboy’s Home Made Candy of Havre De Grace, Maryland sell special dog treats made with safe alternatives that don’t contain actual chocolate. Boehm’s Candies offers 1.5-ounce dog treats dipped in peanut butter or white confectionery coating, while Bomboy’s Home Made Candy of Havre De Grace, MD sells Vanilla-Dipped Dog Bones for man’s best friend.
 

Sharing your animal-themed treats on social media are sure to catch people’s attention, especially if they’re not what your followers are used to seeing from you. Use this opportunity to tell your community about National Adopt a Shelter Pet Day and how they can show their support—by donating, adopting or volunteering (contact your local shelter for more ideas specific to your area). Encourage your followers to share your post with their animal-loving friends, and even if they don’t visit your store, at least your efforts will help create awareness about a cause that is important to you.
 
Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  Animals  Charity  Creativity  Dog Treats  Holidays  Member Ideas 

PermalinkComments (0)
 

Tip #284: 8 Ways to Show Employees Gratitude

Posted By RCI, Tuesday, November 20, 2018
Updated: Monday, April 27, 2020

Recognized employees are happy employees.
 
To some level, I think we can all agree this is a true statement. But why is it important? Studies show happy employees are, on average, 12% more productive than their less-happy counterparts. And now that Christmas is just over a month away, we could all use tips on how to be more productive, right?
 
Following an education session on attracting and retaining talent at RCI’s 2018 Annual Convention (RCI members: click here to watch the recap video), RCI members shared the countless ways they show employee appreciation (plus, many more) during our live question and answer forum, we call “Kettle Talk.” Here’s 8 of our favorite member ideas to show employee gratitude.
 
Simple recognition
 
This tip may be so obvious you could be overlooking it. Recognition in the form of a simple thank-you note or shout out in the company newsletter or on the white board in the breakroom can speak volumes. You may even be surprised at how many people hold on to kind notes from a boss or co-worker, to later reference when they need a pick-me-up.
 
Training
 
“40% of employees who receive poor job training leave their positions within the first year,” (go2HR). There are countless studies, like this, illustrating the value of employee training and development opportunities.
 
Staff from Winans Fine Chocolates + Coffees
regularly attends RCI's Annual Convention & Industry Expo
“We do a lot of training, because if [employees] feel overwhelmed, they won’t want to stick around,” said Mike Koch of Morley Candy Makers/Sanders Candy acknowledging the very low unemployment rate in their community. “When [we] hire someone, we do our best to keep them.”
 
Winans Fine Chocolates + Coffees acknowledges the importance of employee development through continued education and networking opportunities within the industry, and invites staff members to attend RCI conferences. Even if you can’t send your team to an RCI event, look into other industry education courses or professional networking organizations near you. Click here to see a list of RCI’s industry affiliates, many of which also host conferences and education courses for your consideration.
 
Celebrations
 
Carving out time to celebrate holidays, birthdays, work anniversaries or merely the fact that it’s Friday can boost morale before a busy holiday season, improve employee retention and help build an overall stronger company culture where the team feels appreciated.
 
Dolle’s Candyland saves up prizes throughout the year (many of which are free promotional items that they receive) to raffle off at their annual employee celebration. Everyone walks away with a prize—from kiddie pools to mugs and silly promotional products. Even with very little money invested in the prizes they make it fun for all involved.
 
While the aftermath of a typical company party may include streamers and used plastic cups, a company party for Dallas Caramel Company more closely resembles a Jackson Pollock painting. Outfitted in white t-shirts and equipped with throwable paintballs, staff members playfully battled it out in the company parking lot and took home a colorful reminder of the fun that ensued. Although this type of activity may not be the best fit for all teams, consider other unconventional ways to create memorable experiences for your team to enjoy.
 
Of course, you don’t have to go all out to celebrate your employees. Small acts of kindness, especially when unexpected, can go a long way and, in many cases, feel more thoughtful and personal. For example, Rosalind Candy Castle buys a couple dozen roses for Mother’s Day and gives mothers on staff a single rose.
 
As we prepare to celebrate Thanksgiving this week, consider ways to show your gratitude. Whether it comes in the form of a simple “thank you” note, more training and development opportunities or a fun celebration, taking the time to show employees you appreciate them is always worth the investment.
 
RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.

Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Celebrations  Employee Management  Holidays  Member Ideas  Productivity  Training 

PermalinkComments (0)
 

Tip #277: Oh my gourd! Sweet Ideas for Pumpkin Spice Day

Posted By RCI, Tuesday, September 18, 2018
Updated: Monday, April 27, 2020

Thanks to Starbucks for introducing the world to the Pumpkin Spice Latte (affectionately known as PSL) fifteen years ago, no other flavor quite signifies the arrival of fall like pumpkin spice. The seemingly heartwarming marriage of cinnamon, ginger, nutmeg, allspice and cloves can now be found in everything from coffees and teas, to cookies, breakfast cereal, skin care and, yes, even deodorant.
 
In honor of National Pumpkin Spice Day on October 1, we’re sharing a couple of our member’s favorite pumpkin spice ideas to help inspire ways you, too, can satisfy your customers’ PSL cravings.
 

Pumpkin Spice Caramel
Dolle’s Candyland of Ocean City, Maryland can testify to the PSL craze after great success incorporating ground cinnamon, ginger and nutmeg into their secret caramel recipe to create Pumpkin Spice Caramels.

Pumpkin Seed Brittle
Joy Lyn’s Candies of Paradise, California replaces the nuts in their signature brittle with toasted pumpkin seeds, along with a dash of pumpkin pie spices, to make their Pumpkin Seed Brittle for the fall season.
 
Take inspiration from these candy makers to create your own sweet nod to Pumpkin Spice Day…or season! Here’s a list of confections that could be fun to experiment with by adding your own creative PSL spin.
 
  • Bark
  • Fudge
  • Hot chocolate
  • Homemade marshmallows/s’mores
  • Popcorn
  • Truffles

Comment below and let us know which PSL confection you think is most worthy of celebration on Pumpkin Spice Day.
 
RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.

Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Candy Making  Fall  Member Ideas  Pumpkin Spice  Trends 

PermalinkComments (0)
 

Tip #257: 5 Sweets that Beat the Heat

Posted By RCI, Tuesday, February 20, 2018
Updated: Monday, April 27, 2020
Photo by Romolo Yanes
 

Regardless of any groundhogs’ predictions, the arrival of spring is a month away! This means more outdoor festivals, farmers markets, picnics and parties on the horizon. Don’t let warm weather keep your business from shining at outdoor events by featuring more sturdy treats that aren’t as likely to melt in consumers' hands.
 
Epicurious

Marshmallows

RCI member Hilliard’s Chocolates’ toasted coconut marshmallow is their “tried and true” summer confection. Try it yourself with this recipe from Epicurious.


 
 
 
Kakao Chocolatepresents Truffle Shots during RCI's Candy Clinic in 2016.

Truffle Shots

RCI member, Kakao Chocolate shared a creative idea at a past Candy Clinic for a mess-free summery chocolate treat. By piping ganche into compostable cups, Kakao Chocolate’s truffle shots allow them to deliver the same great chocolatey taste their known for at farmers’ markets and other outdoor events without the threat of chocolate melting in customers’ hands.
 
MarthaStewart.com

Brittles & Toffees

As long as they’re not coated in chocolate, you can count on these hard candies to stand tough. This recipe for sweet and smoky brittle from MarthaStewart.com would make the perfect addition to a summer BBQ or pool-party themed display or sold at a farmers’ market.
 
Tastemade.com
Fudge
Not only do many fudge recipes hold up to reasonable heat, no-cook fudge recipes can help you keep the temperature down in your candy kitchen. Check out this tutorial for watermelon fudge that screams summer! Consider inserting popsicle sticks into watermelon wedges to serve as fudge pops.

Chocolate Storybook
 

Cotton Candy

A staple at any outdoor carnival or boardwalk, these sugary clouds melt in your mouth, but not in your hand. When stored properly, cotton candy can withstand relatively high temperatures and deliver pops of color to your booth or retail shop. If you don’t want to make it yourself, Chocolate Storybook wholesales 31 unique flavors of hand-spun, specialty cotton candy from classic pink vanilla to spicy jalapeno.
 
Outshine the sun this spring and summer with these 5 delicious treats that can tolerate the heat, without turning into a melty, soupy mess.

Note: The above recommendations are intended for use in reasonable conditions and not guaranteed to withstand extreme heat, such that might occur in shipping during spring and summer months.
 
Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Brittle  Cotton Candy  Fudge  Ganache  Heat Tolerant Candy  Marshmallow  Member Ideas  Spring  Summer  Toffee  Truffles 

PermalinkComments (0)
 
Page 2 of 2
1  |  2