For many candy makers, selling chocolate-covered strawberries in the summer heat might sound like a recipe for disaster. However, thanks to a viral idea from a produce market in London, this seemingly crazy idea is worth a second look--especially for late summer and fall events, including outdoor gatherings.

Photo credit: Instagram/kelseydeleshaw

The viral concept simply involves a cup of fresh strawberries covered with melted chocolate. Click here to see how RCI member Zak & Mac’s Chocolate Haus does it. The appeal of these chocolate-covered strawberries lies in their simplicity. If you’re a chocolatier, you already have melted chocolate and likely a good source for fresh strawberries, if you make chocolate-covered strawberries for holidays.

Walking Berries, Zak & Mac’s Chocolate Haus

For a creative spin, consider a strawberry shortcake-inspired version. Drench strawberries in white and milk chocolate and sprinkle with crushed shortcake cookies for a nostalgic twist. Alternatively, a cookies and cream variation, where the strawberries are covered in a mix of white chocolate and crushed Oreo cookies, will satisfy any cookie lover’s craving. For a campfire classic, try a s’mores version by mixing strawberries with milk chocolate, mini marshmallows and graham cracker crumbs.

Don’t limit yourself to strawberries. Adding a mix of fresh pineapple, blueberries, and grapes will work beautifully with this technique. Pineapple can be drizzled with white chocolate and toasted coconut, and grapes can be covered in a dark chocolate with a hint of sea salt.

Incorporating these variations not only keeps your offerings fresh and exciting but also helps your business stand out in a competitive market. Embrace this viral trend and let your creativity shine with these deliciously cool treats. This simple yet delicious idea has become a favorite because it’s so versatile and easy to prepare. Sometimes, the best ideas are the simplest ones, and these chocolate-covered strawberries are a perfect example of that.

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For many, vibrant, sweet and juicy strawberries are a welcome sign that summer is here!

Roll out the red carpet, welcoming summer’s official berry (we think…) with five fresh, new ways to feature strawberry in your summer product lineup.

Photo credit: California Strawberries

Strawberry Peanut Butter Cups
Put a fresh spin on the classic peanut butter cup with the addition of freshly slice strawberries. Click here for a recipe from California Strawberries.

Photo credit: California Strawberries

Matcha-Covered Strawberries
Perhaps an unexpected twist on chocolate-covered strawberries, the addition of matcha powder to the white chocolate is sure to pique customer interest.

Photo credit: Bridgewater Chocolate

Chocolate Strawberry Pearls
With the slight crunch of dried strawberry in the center of layers of white chocolate and strawberry-flavored chocolate, these delicate pearls made by Bridgewater Chocolate are an elegant way to showcase strawberries.

Photo credit: Taste of Home

Strawberry Pretzel Bark
Here’s a new take on the summertime classic, strawberry pretzel dessert. With its natural berry notes, ruby chocolate is a natural fit for pairing with strawberries.

Photo credit: Milk Bar

Strawberry Shortcake Truffles
Combining all the creamy, salty, buttery, fruity, unforgettably tasty flavors of strawberry shortcake in a single bite, Milk Bar’s strawberry shortcake cake truffles are made with strawberry-studded vanilla cake, soaked in strawberry milk and rolled in strawberry shortcake crumbs. Milk Bar’s founder and television personality, Christina Tosi, shares her recipe here.

With strawberries popping up in farmers markets across the country, now is the time to take advantage of your local harvest. Even if you don’t follow some of these recipes exactly, use them as inspiration to create a recipe that is totally unique to your brand!

Here’s wishing you a sweet, strawberry kind of summer!

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A quintessential spring and summer flavor, lemon and other citrus fruits are experiencing increased popularity as a source of immune-boosting vitamin C. As the temperature heats up, give your product lineup a refresh with these fresh-squeezed lemon confections.

Lemon Twist Bark

Made with a layer of dark chocolate, topped with lemon white chocolate, then sprinkled with crushed lemon candies and lemon-twist sea salt. A drizzle of dark chocolate is the finishing touch to this sweet, salty and sour bark from Olympian Candies.

Lemon Buttercream

Take it from RCI member Winans Chocolates + Coffees of Piqua, Ohio and add your favorite lemon flavor for a fresh spin on your traditional buttercream recipe. To create even more interest, Winans named the product "Cioccolato de Limone." Bellissimo!

Lemon Blueberry Caramel

Lemon and caramel may not be the most expected flavor combinations, but after Walker’s Chocolates of Burlington, Ontario won best new piece at Candy Clinic in 2015 for their Lemon Blueberry Caramel, we’d say it’s a winner! The flavor is achieved by adding lemon oil and dried blueberries to their caramel recipe.

Lemoncello Chocolate Almonds^®
Inspired by the Italian liqueur, this popular panned treat combines roasted almonds with a coating of white chocolate and lemon cream. Although this product is available for private label from Sconza Chocolates, you can achieve your own lemoncello-inspired treats by adding a hint of vanilla to an existing lemon-flavored confection.

Loyal customers can be your most powerful sales tool. Launching new products that capture customers’ interest and attention is a great way to remain relevant and encourage customers to promote your business through word of mouth. Promoting your new products on social media makes it easy for your followers to share your content within their circles.

Crave more?Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Celebrate National Fudge Day on June 16 by rolling out new, limited-time summer fudge flavors! Seasonal fudge flavors will keep your product offering relevant and interesting year around. Blue skies are the limit, but here’s some inspiration to get your ideas flowing for summer.

Piňa Colada Fudge

Regardless of your actual location, this fudge is sure to send you to a tropical state of mind in an instant. This recipe is packed with dried pineapple, coconut, rum extract and chopped macadamia nuts for added crunch.

Pineapple Upside Down Fudge

Transform this classic summer favorite into your new favorite summer fudge flavor! This recipe incorporates yellow cake mix to give it a unique texture—almost like a dense cake.

Pink Lemonade Fudge

Who could resist their favorite summer beverage in fudge form? Refreshing lemon, plus a splash of berry flavor and so pretty in pink! If you’re looking for the quintessential summer flavor, here you have it! This recipe uses pink lemonade mix for flavor—we recommend embellishing each slice with a candy lemon wedge for irresistible cuteness!

Pool Party Fudge

If "Pool Party Fudge" doesn’t get you in the mood for summer fun, we don’t know what will! We especially love how this recipe incorporates Teddy Grahams^® on a little "floaty" to really drive home the visual.

S’mores Fudge

Another summer classic that will leave customers wanting s’more and s’more! This recipe calls for loads of mini marshmallows which can be toasted with a handheld torch or under the broiler in your oven.

We hope this post gives you plenty of inspiration—and, remember to take pictures of your summer products and share them on social media to help spread the word. Cheers to summer and the summer flavors we love!

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

August is the unofficial marshmallow month—with National S’mores Day on August 10 and National Toasted Marshmallow Day on August 30.

Marshmallows originated in Ancient Egypt. They were made from the sweet, gooey sap extracted from the mallow plant and mixed with honey to make candy. The sticky treat was so good, it was reserved exclusively for royalty.

We thought it fitting to elevate the marshmallow by debunking the idea that they’re just for campfires with five ways to celebrate with marshmallows.

Gourmet Marshmallows
There’s nothing quite like homemade marshmallow. Put the jet-puffed variety to shame and experiment with this recipe for gourmet marshmallows from Delish.com. Plus, we’ve got troubleshooting tips from RCI’s past blog post—click here to read more.

S’mores Fudge Bars
Made with a buttery graham cracker crust, generous layer of rich chocolate and topped with gooey toasted marshmallow, these s’mores fudge bars would be difficult for anyone to pass up.

Fun fact: According to the National Confectioners Association (NCA), more than 50 percent of all marshmallows sold are eventually toasted over a fire each summer (candyusa.com).

Dark Chocolate Salted Caramel Dipped Marshmallows
Salted caramel amps up the flavor of chocolate-dipped marshmallows. With flavors this sophisticated, forget the campfire—crank up the kitchen torch and pass the graham crackers.

Fluffer Nutter Bites
Love marshmallows? Love peanut butter? Who doesn't?! Don’t miss this recipe for gooey and crunchy Fluffer Nutter Bites. Get the recipe here.

Roasted Marshmallow Toppings Kit
If they can build it, they will come. Bundled take-home kits have been a popular option for people spending more time at home. Let consumers build their own roasted marshmallow bar with a bundled kit that’s perfect for small gatherings or an easy after-dinner treat. This twist on s’mores replaces chocolate bars with chocolate sauce and caramel sauce to coat toasted marshmallows before rolling them in any variety of crunchy topping like roasted nuts, pretzel pieces and crushed candy bits. Don’t forget to include wooden skewers as part of your kit.

Highlight your gourmet treats this summer with fun ways to celebrate marshmallows.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Not a member? Click here to learn how RCI can help you build your sweet business.