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Tip #271: Ship Gift Baskets Like A Boss

Posted By RCI, Tuesday, July 17, 2018
Updated: Monday, April 27, 2020

Who doesn't love a great gift basket? Not only are they fun and interactive for the recipient, as they discover each different element carefully tucked inside, but for the retailer they encourage increased customer spending. Have you ever thought about shipping gift baskets? Follow these basic instructions, curated from RCI’s past Merchandising Essentials course and Rebecca Craig of Marie’s Candies, to ensure your gift basket arrives intact.
 
Directions
 
  1. First, shrink wrap the gift basket to keep items in place. For aesthetic purposes, wrap gift basket in cello next.
  2. Next, get a box appropriately sized for the basket, which should be approximately three to four inches larger than the basket to protect both the product and basket during shipping. Fold down any additional cello at the top of the basket to decrease the size of the box needed for shipping.
  3. Place the basket into the center of the box and begin filling with packing materials until the basket fits securely in the box. Fold the lid closed and secure with tape.
  4. If you are shipping chocolate during warm weather or to a warmer climate, include an ice pack of some sort. Always place ice packs in a resealable plastic bag to ensure nothing will leak onto your product if it would happen to break in the shipping process. Place ice pack as close to the product as possible. Secure the box with packaging tape box and it's ready for shipping.

An eye-catching gift basket may look great on a shelf or display table, but if you don't package your gift basket properly, it is likely to transform into a jumbled mess after it's been shipped across the country or even across town. Before offering this service to paying customers, try testing it out on a friend or family member first.
 
Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Baskets  gifts  Shipping 

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Tip 208: 3 Ways to Add Holiday “Cheers” to Your Confections

Posted By RCI, Tuesday, November 8, 2016
Updated: Wednesday, April 29, 2020
Add a little holiday “cheers” to your confections this season. Perfect for holiday parties and gifts, we’ve curated three ideas from RCI members that incorporate beer, wine and spirits into their confections.
 
Joy Lyn's Candiesmakes Beer Brittle
andJalapeno Beer Brittle
Beer Brittle

Joy Lyn’s Candies of Paradise, California partners with a local brewery to create a peanut brittle made with Sierra Nevada’s Pale Ale. Coined as “Beer Brittle,” this popular confection is made in small batches and offers a subtle hint of hops and malt. Given the popularity of the product, Sierra Nevada has allowed Joy Lyn’s to display their logo prominently on the front of the brittle packaging. Joy Lyn’s continues to expand their line of Sierra Nevada flavored products, including a jalapeno beer brittle and a Hop Salt Sout Caramel, as its name suggests, the caramels are sprinkled with salt infused with hops.





Irish Whiskey Truffle Shots

KakaoChocolatepresented their Irish whiskey truffle shots
toRCI members during Candy Clinic at the 2016
Annual Convention in Indianapolis.
Kakao Chocolate of St. Louis, Missouri has developed an indulgent Irish Whiskey Truffle Shot, by piping Irish whiskey ganache into recyclable sample cups and topped with cocoa nibs. When making the ganache, they add the whiskey at the end so the alcohol doesn’t cook out. If your store hosts a holiday open house, this would be a fun and unexpected treat for adult guests.




 
Elevated Candy Co.sharedtheir black currant brandy-infused truffles
withRCI members during Candy Clinic at the 2016
Fall Conference in Vancouver, BC.
Black Currant Brandy-Infused Truffles

Elevated Candy Co. of Port Townsend, Washington took the popular pairing of wine and chocolate to create the Black Currant Truffle. This popular confection is made by incorporating a local black currant-infused brandywine into their ganache and finishing the piece with a dash of red Hawaiian alea sea salt.

There are countless ways to incorporate beer, wine and spirits into your confections. Here’s some more ideas (plus, recipes), sure to warm the belly during the cold-weather months ahead; cinnamon whiskey-infused marshmallows coated in chocolate, Beer and Pretzel Caramels or uber-trendy red wine hot chocolate.

If you decide to incorporate beer, wine or spirits into your confections, know that regulations vary from state to state. Check with your local liquor control commission and familiarize yourself with regulations put in place by your state, as many prohibit the sale of confections that contain alcohol.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Beer  Candy Making  Caramels  Chocolate  Christmas  Creative Flavors  Flavors  gifts  Idea Sharing  Liquor  Marshmallow  Peanut Brittle  Recipe  Thanksgiving  Truffles  Wine 

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Tip #169: Foster Appreciation for the Art of Chocolate Making

Posted By RCI, Tuesday, November 3, 2015
Updated: Wednesday, April 29, 2020
Just as it’s never too early to start reading to children, it’s never too early to teach them to appreciate the art of chocolate making. Giving your customers access to books that teach children about how chocolate and candy is made - in a language they can understand - is just the start to creating the next generation of consumers that know the difference between what’s on your shelf and the shelf at the convenience store down the street.
 
  
 
 
Here’s some recommended books to add to your shelves.
Candy Making for Kids is a creative and fun book full of easy-to-follow candy recipes for kids. From traditional favorites such as toffee and fudge to whimsical creations such as candy caterpillars and candy play-dough, kids of all ages will absolutely love these delicious and cute treats. Perfect for children’s parties, holiday parties, packaging up for friends, or simply enjoying at home, these recipe ideas are sure to become a family favorite!
 
When George and the man with the yellow hat stop to shop at a chocolate factory store, George becomes curious about how chocolates are made. Though he begins to follow the factory tour, George is soon off on his own to investigate.
 
How does a cocoa bean turn into tasty chocolate? Follow each step in the food production cycle—from planting cocoa trees to eating a sweet treat.

 
Bean to bar... to book! Join a charming little girl named Coco as she goes on a magical journey to discover how chocolate is made. Guided by the gentle, loving hand of her favorite chocolate maker, Coco learns the sweet secrets to confection perfection.
 
 
 

Tags:  Books  Chocolate  Education  gifts 

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Rewind to Tip #141: Get Smashing with Smash Pumpkins

Posted By RCI, Tuesday, October 13, 2015
Updated: Wednesday, April 29, 2020
Photo credit: Stever's Candies, Inc.

Looking for a new idea for your fall product lineup? How about a Smash Pumpkin?

Smash Pumpkins are simple hollow pumpkin or jack o’lantern moulds that are filled with goodies of your choice. Hence the name, customers get to “smash” the pumpkin open after purchase to see what’s inside.

Package your pumpkins in cellophane with beautiful bows and, perhaps, a small wooden mallet tied with a coordinating ribbon. Smash pumpkins can be a fun activity for parties or a welcome holiday gift.


At a glance, it may not be obvious that the pumpkins are filled with candy. For this reason, it is important to clearly communicate what’s inside the pumpkins, so the customer understands what they’re purchasing. Consider displaying packaged smash pumpkins around an over-sized, pre-smashed pumpkin with candy flowing out of the cracks and onto the table along. A small to mid-sized chalkboard with a brief product description should get the message across and create a fun display leading up to Halloween.

Tags:  Candy Holidays  Candy Making  Chocolate  Fall  gifts  Halloween  Holidays  Moulds 

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Tip #165: Celebrate Sweetest Day

Posted By RCI, Tuesday, October 6, 2015
Updated: Wednesday, April 29, 2020
Photo credit: (from left to right) Cristopher Rodriguez, Alex Yosifov, Patrick Doheny, Flickr
Sweetest Day takes place on the third Saturday in October. While the holiday is more significant for candy makers in the Great Lakes region (Buffalo, Cleveland and Detroit being the biggest Sweetest Day cities), the holiday is gaining in popularity throughout the country every year. Some RCI members even report sales from Sweetest Day exceeding Mothers Day!

The history dates back to 1922 when Herbert Birch Kingston, a candy maker from Cleveland, decided to give candy and small gifts to the city’s orphans and people confined to their homes, all who are often forgotten and neglected. With the help of his friends and neighbors, he distributed these small remembrances on a Saturday in October. For years to follow, other Clevelanders began to participate in the tradition, which came to be known as "Sweetest Day.”

In time, the idea of spreading cheer to the underprivileged broadened to include everyone from family and significant others to coworkers and acquaintances with a kind act or a small remembrance. With a little help from movie stars in the 1930s, the idea quickly spread to other cities all over the country.

Sweetest Day is not based on any single group’s religious sentiment or on a family relationship. It is a reminder that a thoughtful word or deed enriches life and gives it meaning.

For many people, remembering takes the form of gift-giving. For this reason, Sweetest Day offers an unique opportunity to offer all kinds of gift items. Falling midway between Father's Day in June and Christmas in December, Sweetest Day provides an occasion for the opening of fall merchandising programs and the promotion of various products, not the least of which is candy and boxed chocolate.
Bon Bon Bon of Hamtramck, Michigan to build
World's Longest Boxof Chocolates for Sweetest Day.

Bon Bon Bon of Hamtramck, Michigan created buzz by announcing plans to build the World’s Longest Box of Chocolate in celebration of Sweetest Day. Click here to read article covered by MLive Media Group.

 
Other Ideas to Promote Sweetest Day 
  • Remind customers when talking with them of the coming of Sweetest Day.
  • Let your local newspaper know about Sweetest Day and what preparations your business has made to help customers celebrate it.
  • Be prepared to explain Sweetest Day and to make suggestions regarding appropriate gifts, keeping in mind that the possibilities are limitless.
  • Create a prominent display of merchandise for Sweetest Day.

Tags:  gifts  Holidays  Sweetest Day 

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Tip #164: Spark Customer Interest with Fall Merchandising

Posted By RCI, Tuesday, September 29, 2015
Updated: Wednesday, April 29, 2020
Pictured clockwise from the top:MidwestLiving,Faribault Woolen Mill Co.,Free People
DIY Flameless Fire Pit by Free People
Strategic merchandising is an important to component to increasing sales. Thoughtful merchandising can grab attention, stimulate emotions and give buyers a reason to make a purchase and feel good about doing so. Fall is the perfect time to create a warm and cozy environment in your store. A fun, bonfire themed display could be seen as a welcome shelter from the cold.
 
Spark buyers’ interest with a bundle of fire wood, cozy flannel fabrics and an old tin thermos overflowing with goodies. This makes for a great space to sell DIY s’more kits, luscious caramel apples, various barks featuring cozy fall flavors and chocolate-covered pretzel rods. Candy House Gourmet of Joplin, Missouri makes “Walking Sticks” out of large pretzel rods dipped in caramel and pecans, then drizzled with milk, dark and white chocolate for a decadent snack on-the-go.
 
Interested in creating a darling flameless fire pit? Click here to view a step-by-step tutorial by Free People.

Tags:  Displays  Fall  gifts  Merchandising  Tutorial 

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Rewind to Tip #141: Celebrate World Teacher's Day

Posted By RCI, Tuesday, September 22, 2015
Updated: Wednesday, April 29, 2020

World Teacher’s Day is Sunday, October 5 and you can bet many parents in your community will be scouring social media (especially Pinterest) for the perfect gift to thank the special teachers in their life…or sweeten them up a bit before they have to spend the week with a classroom of children that just seem like they’re on a sugar high! Don’t miss out on the opportunity to get your business on the radar with goodies worthy of an A+.
Apple Box byCharlie's Chocolate Factory of Vancouver
Charlie’s Chocolate Factory shared their Apple Box (pictured above) during Candy Clinic at the 2015 Annual Convention, with a cleverly added hole for a gummy worm to pop out. RCI members can view videos from Candy Clinic on our website at www.retailconfectioners.org/candyclinic.
Photo:Amanda's Parties To Go
Click here for an easy-to-follow tutorial (with lots of photos) on how to create these cute Oreo Apple Pops.
 
In addition to offering great gift ideas, help your customers celebrate teachers by holding a favorite teacher contest. It’s a fun avenue to recognize the great teachers in your area and also create some awareness for your company.
 
First, create a beautiful gift basket that will go to the winning teacher and have it on display in your store. For the contest, invite your customers, Facebook fans, Twitter followers, etc. to nominate their favorite teacher and include the reason they have nominated him or her. To increase excitement for the contest, you could also give a box of your chocolates or “mini” gift basket to the nominator of the winning teacher.
 
Add excitement to the contest by spreading the word through press releases, radio spots, school newsletters, etc. Everyone will also want to know who wins so be sure to get a photo of the winner with his or her nominator and post it on social media and in your store.

Tags:  Candy Making  Chocolate  Contests  Creativity  Events  gifts  Marketing  Oreos  Photos  School  Social Media  Teacher 

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Tip #161: Heat Things Up This Fall!

Posted By RCI, Tuesday, September 8, 2015
Updated: Wednesday, April 29, 2020
 
As the temperature outside starts to cool, heat things up by adding sweet and spicy treats to your product lineup. Not only are spicy flavors incredibly trendy right now, a little heat from red pepper flakes or cayenne pepper can produce a more dynamic flavor in any confection. As a general rule, spice balances sweet and vice versa. If you have a product that has been described as “too sweet,” try adding a hint of spice to the recipe to better balance the sweetness.
 
Javier Sanchez, with Savage Bros. Co., took a traditional confection to the next level during his demonstration at last week’s Philadelphia Candy Show. Red Pepper Peanut Brittle is perfect for chilly tailgate parties and bonfires, or as a gift for the heat-seekers among us.

Red Pepper Peanut Brittle
Recipe by Savage Bros. Co.

Ingredients:
4.5 lbs sugar
3 lbs corn syrup
1.5 lbs water
4.5 lbs raw peanuts
1 lb butter
.38 oz vanilla
1.13 oz baking soda
.5 oz salt
2.5 tsp red pepper flakes

Instructions:
Prepare cooling table with warm water flow. Set kettle temperature to 400 degrees. Place sugar, corn syrup and water in kettle and bring to a boil. At 250 degrees, slowly add peanuts so not to decrease temperature. At 280 degrees, add butter.

At 290 degrees, turn off heat and start the water flush for 45 seconds. Add red pepper flakes and mix. Add salt, baking soda and vanilla. This will allow brittle temperature to reach 300 degrees by the time it’s finished mixing.

When ingredients are thoroughly incorporated, pour onto warm table or tray and either shake pan or use a spatula to spread brittle to desired thickness. Slowly start to cool table down.

Tags:  Candy Making  Creative Flavors  Fall  gifts  Peanut Brittle  Peanuts  Recipe  Red Pepper  Spicy  Sweet and Spicy  Trends 

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Tip #158: Break Into the Corporate Gift Market

Posted By RCI, Tuesday, August 18, 2015
Updated: Wednesday, April 29, 2020
Providing corporate gifts is a competitive game. Not only are there other local merchants competing to be the gift of choice for your local businesses, but you are in competition with the best in the world. The internet has given local businesses the world at the end of their fingertips. You are competing with the likes of Harry and David, Amazon, Wine Country Gifts, Godiva, Pro-Flowers, 1-800-Flowers, and hundreds of other internet gift companies. You are in competition with all of the above for the budget corporations have set aside for gift giving.

To even compete with these corporate giants you must portray a professional image to your targeted corporate client. This includes your company image, product and packaging. If you are designing an advertising piece it must reflect the same quality as the customer you are attempting to lure to your product. More than likely they will also shop your website. Go to your webpage and see if you are on the same level as your competition. This starts with professional graphics, photography and presentation. You must appeal to their eyes before they even try your product.
 
Running a small business is no easy task. As we know, we live, eat, and sleep our businesses. However, one of the best ways to increase your corporate business is through community involvement. Rub elbows with the decision makers in your area. Join Rotary, Kiwanis, Chamber of Commerce, or civic boards, and attend events and fundraisers. This is no quick fix, but as you get to know more people in your area, many of these decision makers will think about buying from you personally more than just your company. My father always said “sell yourself and they will buy your product.”
 
This is an excerpt from Kettle Talk, 2nd Quarter 2013, page 12. Click here to view full article on corporate gift giving (including tips on personalized gifts) written by Terry Hicklin of Candy House Gourmet Chocolates in Joplin. Images are the property of Candy House Gourmet.

Tags:  Chocolate  corporate  gifts  Holidays  Marketing  Owning a Business  Photos  website 

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