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Tip # 201: Take Merchandising to New Heights with a Truffle Tree

Posted By RCI, Wednesday, July 6, 2016
Updated: Wednesday, April 29, 2020
Photos courtesy ofAnnedore's Fine Chocolates
A tower of truffles or “truffle tree” is a stylish way for your customers to serve truffles to a large group. The Truffle Tree also makes for an eye-catching merchandising display for your retail shop. It is a big ticket item that can add nice revenue to your store’s sales. With a little advance planning, building the tree can be relatively easy to execute.

Here you will find a list of materials needed and step-by-step instructions for creating this showpiece as provided by RCI member, Annedore's Fine Chocolates. 
RCI members: Click here to log on to RCI’s member site and view three variations of ganache recipes on page 9 of 2014’s 3rd quarter issue of Kettle Talk.

For ease of construction, un-dipped ganache balls may be stored in the freezer. Simply follow the instructions below for thawing and dipping the ganache balls and you are ready to build a tree on demand.

Materials Needed:

  • Truffles (see recipes below)
  • Silicone mats
  • Plastic wrap
  • Foam block
  • Parchment paper or aluminum foil (optional)
  • Round toothpicks
  • Tempered chocolate
  • Foam cone
  • Wrapping paper or fabric (preferably coordinating with the color of your truffles)
  • Flathead pins
  • Scissors
  • Ribbon or tree topper (optional)
Step-By-Step Instructions
 
  1. Prepare truffle centers using your own ganache recipe or see recipes below. Pipe ganache onto silicone mats. Cover the mats with plastic wrap and refrigerate for 12 hours. Transfer mats to the freezer for 12 hours. Remove mats from the freezer and pop out ganache balls (Note: Balls may be returned to the freezer for future use). Cover balls with plastic wrap and allow them to come to room temperature.
  2. Cover a foam block with parchment paper or aluminum foil, so it can be reused. Glue a toothpick into each ganache ball by, first, dipping one end of the toothpick into tempered chocolate and then inserting that end into the center of the flat side of the ganache ball. Allow toothpick to set up firmly in the ganache ball.

  3. Once the toothpick is firmly set in the ganache ball you are ready to dip each ganache ball in tempered chocolate. Dip each ball carefully and then insert tooth-picked end of the ball into the block of foam. This will allow for perfect-looking, uniform truffles to create your truffle tree. Allow chocolate to set up. Truffles may be decorated while standing in the block of foam.

  4. Before you begin to build your tree, first, wrap the foam cone completely with wrapping paper or fabric – secure with flathead pins, as needed.

  5. Beginning at the bottom of the cone, push the tooth-picked truffles into the cone working your way around the cone to create the first row. On the second row, stagger the truffles by placing them in the open spaces created by the first row. Carefully work your way up the cone row by row until the entire cone is covered in truffles. Toothpicks may need to be cut as you reach the top of the cone.

  6. Crown the top of your tree by inserting a tooth-picked truffle vertically on the top of the cone. Experiment with different tree toppers, such as a large bow or a chocolate initial or number (birthday idea). Use your imagination. 

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Candy Making  Chocolate  Creativity  Displays  Idea Sharing  Ideas  Merchandising  Photos  Trends  Truffles  Tutorial 

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Tip #199: Make Lemonade: Fresh-Squeezed Merchandising Ideas

Posted By RCI, Tuesday, May 31, 2016
Updated: Wednesday, April 29, 2020
Photo credit (bottom left to right):2015 RCI Fall Candy Clinic,Stephen Libs Finer Chocolates,
DIY Lemonade Stand,LilLuna.com, Lemonade Sign,Burton Avenue

Every kid knows that setting up a lemonade stand in the front yard is an easy way to earn some added spending money for the summer. Why can’t the same idea be incorporated into your retail shop to increase sales this summer?
 
Draw inspiration from this iconic summer enterprise for your next merchandisingtheme. First, brainstorm ideas to display your lemon-flavored treats. Something as simple as draping one of your existing displaytablewith a swatch of lemon-clad fabric and accessorizing with fresh lemons and a pitcher can set the tone for your lemonade-themed display. If you, or someone you know, is handy with a hammer and nails, erect an actual lemonade stand with scrap wood or old pallets. Don't forget, a hand-painted “lemonade” sign is a must! Click the following links to view DIY tutorials for theLemonade Stand from LilLuna.comand theOld-Fashioned Lemonade Sign from Burton Avenue.
 
Take your lemonade stand to the next level by inviting a local children’s organization, like the Girl Scouts or Boys & Girls Clubs, to actually sell lemonade at your shop as a fundraiser, alongside your lemon candies, of course. Maximize the opportunity for PR, but submitting a press release to the local media and encourage the kids and their families to invite relatives and friends to visit your shop and support their cause.
 
RCI member, Stephen Libs Finer Chocolates of Evansville, Indiana shared this great idea, including the products they incorporated into their lemonade stand, atCandy Clinicduring the 2015 Fall Regional Conference in Maine. Members canclick hereto login and view a video of the presentation by Marjorie Libs of Stephen Libs Finer Chocolates on our website.
 
 
Not a member?Click here to learn how RCI can help you build your sweet business. Stay connected with RCI throughFacebookfor more tips and inspiration dedicated to the retail candy maker.

Tags:  Candy Clinic  Candy Making  Creative Flavors  Creativity  Idea Sharing  Lemon  Lemonade  Merchandising  Philanthrophy  Seasonal  Summer  Video 

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Tip # 197: Go Wild with Sweet Summertime Merchandising Inspiration

Posted By RCI, Tuesday, May 17, 2016
Updated: Wednesday, April 29, 2020
Photo credit:Top: DIY Tropical Backdrop, Brit + Co. Left to right: Chocolate Covered Orange,
  GiveRecipe.com, Pineapple with Sunglasses, PlayBuzz.com, Tropical Bark, Shutterbean.com

Once school is out for the summer, there is no doubt consumer’s social calendar will begin to fill up with pool parties, barbecues and family reunions. Impactful summer merchandising can help your business take advantage of opportunities for impulse purchases of your must-have summer treats!
 
Learn how to create this tropical
backdropfor your retail display.
An eye-catching, tropical summer-themed window display and photos shared through social media can encourage increased foot traffic in your store regardless of your location! Considering showcasing current products that incorporate tropical flavors, such as citrus, banana, pineapple, coconut and mango. Or introduce a limited edition of tropical-themed treats just for summer. Some options could be as simple as dried pineapple or mango dipped in dark chocolate or a tropical white chocolate bark made with toasted coconut, macadamia nuts and candied fruit, click here for a recipe courtesy of Shutterbean.com.


 
Don’t let your tropical ingredients hide out in the kitchen, let them shine in your retail space too! Pineapples, coconut and colorful citrus can be great, inexpensive props for your merchandising displays. Create a statement with a DIY tropical backdrop, click here for step-by-step instructions from Brit + Co.
 
Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Bark  Candy Making  Creative Flavors  Idea Sharing  Merchandising  Seasonal  Summer 

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Tip # 194: Create your Own Nutrition Fact Labels

Posted By RCI, Tuesday, April 26, 2016
Updated: Wednesday, April 29, 2020
Get answers to even the trickiest questions directly from confectionery professionals through RCI’s List Serve.
Get answers to even the trickiest questions directly from
confectioneryprofessionals through RCI’sList Serve.

So, your business is required to provide nutrition fact labels for your products. Whether you’re looking for a solution or reconsidering your current solution, you can create your own FDA-approved nutrition fact labels without spending a fortune. Read the following recommendations from fellow candy makers through RCI’s forum, List Serve.
 
“My state health department offers a free service. I gave them my ingredients, package size and serving size and they built complete nutritional labels.”   - W. Lewis, Chiammaya Custom Crafted Chocolates
 
NutraCoster is a good program for creating nutritional and ingredient information panels. Another good one is Genesis R&D by ESHA Research. Both of these programs have generic ingredients to add, but you have the ability to use specific information on ingredients like chocolate.” – M. Koch, Morley Candy Makers/Sanders Candy
“We use NutraCoster as well and like it okay, but I just learned about ReciPal, who will do individual recipes for $19. They also have monthly plans.”   – B. Pelletier, Kakao Chocolate

Not sure if your business is required to provide nutritional information for your products? Click here to learn about the FDA’s requirements for nutrition labeling.
 
Get answers to even the trickiest questions directly from confectionery professionals through RCI’s List ServeRCI members: click here to post your own questions or subscribe to daily digests and threads. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  FDA  Idea Sharing  List Serve  Member Recommendations  Nutrition Labels  Owning a Business  Packaging 

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Tip #185: Support the next generation of candy makers

Posted By RCI, Tuesday, February 23, 2016
Updated: Wednesday, April 29, 2020

Each profession serves its purpose for making the world go round, candy makers and chocolatiers just have a special way of making that journey so much more enjoyable.
 
If you are reading this, chances are you are pretty passionate about candy making. Whether your fondness came from a lifetime of learning through the family business or if it materialized more organically, that fondness keeps you coming back for more day after day.
 
As a treasured recipe is passed from generation to generation, so should the joy and love for the art of candy making. Keep the magic of the industry alive for generations to come by supporting the next generation of candy makers by mentoring a young family member or offering advice to a start-up. When doing so, keep in mind it may be just as important to share what you love about your business and the industry as a whole as it is to teach responsible business practices and time-proven techniques.
 
Share what you love about your business or the confectionery industry and your comment may be featured in the next issue of Kettle Talk, RCI’s quarterly magazine for members.
 

Not a member? Learn how RCI can help you build your sweet business at retailconfections.org/join.

Tags:  Annual Convention  Candy Making  Idea Sharing  Next Generation 

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