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5 Family-Friendly Ways to Generate Sales for Fall 2020
Posted By RCI, Tuesday, August 25, 2020
Updated: Thursday, January 21, 2021

 

There’s little doubt this fall season is going to look very different for many families and individuals. Thanks to COVID-19, many of our favorite traditional fall events will be canceled or, if not, done very differently.

Here’s five ideas from RCI members for generating sales by creating memorable experiences for families this fall.

 

 

Candy-Making Classes: Two Ways

Hosting virtual candy-making classes is a great way to engage with consumers. RCI member, Yelibelly Chocolates, has developed a series of at-home candy-making classes which can be experienced as a prerecorded video or live Zoom call. Further direction can be shared with customers after purchasing a supply kit containing the needed ingredients and supplies.

Known for their in-person candy-making classes for kids, RCI member, PeterbrookeChocolatier, has been able to continue in-person classes by offering small groups of families and/or close friends to take private classes together after local mandates allowed. This approach limits potential exposure to participants by individuals outside their inner circle and creates a more comfortable environment for local patrons to do something fun outside their homes.

 

 

Socially Distant Outdoor Events

Is your annual fall festival cancelled this year? Use your creativity to dream up a socially distant outdoor event to generate foot traffic at your store. RCI member Mister Ed’s Elephant Museum & Candy Emporium plans to host their annual outdoor pumpkin painting party (albeit practicing social distancing) and treat kids dressed in their Halloween costumes with a complimentary goodie bag.

Another idea could include hosting a family movie night in the parking lot by hanging a white sheet on the side of your building and setting up a projector. RCI member, MarshmallowMBA plans to partner with local churches to gain exposure during Trunk-or-Treat events in their community.

 

 

DIY Take-Home Kits

Make it easy for shoppers to create special memories for their families. RCI member Stever’s Candies had success over the summer by selling s’mores and ice cream sundae take-home kits, each packed with all the sweet ingredients needed and bundled together for a quick, grab-and-go treat or an easy, yet thoughtful, gift.

 

 

Themed Virtual Tastings

Hosting a virtual chocolate tasting may be just the ticket for safely connecting with chocolate lovers near and far. Incorporating themes will make the experience more memorable and potentially lead to customers ordering multiple tastings. RCI member, Blommer Chocolate Company, suggests themes that hypothetically whisk participants away to a virtual vacation destination or even highlight your home base. Check out this video from Blommer Chocolate's Rose Potts for more inspiration on creating a successful virtual chocolate tasting.

For a more local vibe, source local fall produce to highlight as part of your virtual tasting. We think this recipe for apple cider caramels from King Arthur Baking Company would be the perfect addition to a fall harvest themed tasting.

 

 

Virtual Factory Tour

Pique the curiosities of children and parents alike by sharing virtual tours of your candy kitchen. After closing their factory to tours, RCI member SnowflakeChocolates has posted a virtual tour of their facility on social media as well as behind-the-scenes videos of how they make chocolate-covered Oreos and maple fudge. After seeing all the yummy confections in the making, invite followers to get it fresh by placing orders online or in-store. 

After a popular children’s YouTube sensation toured their facility, RCI member Boehm’sCandies created an Eat-Along Kit including the confections featured in the tour. If you’re looking to take your virtual tour to the next level, feature your signature confections in the video tour and sell them as a bundle for consumers to purchase and enjoy while they watch your virtual tour.

Businesses that thrive this fall will be the ones that are intentional about creating a safe and comfortable environment for consumers and their families to not only enjoy their products, but create memorable experiences their patrons won’t soon forget. Here's wishing you a sweet and successful fall season!

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  Business  Community  COVID-19  Events  Fall  Halloween  Holidays  Idea Sharing  Ideas  Increase Sales  Kids  Member Ideas  Recipe  Seasonal  S'mores 

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40 Ways for Candy Makers to Navigate the COVID-19 Crisis
Posted By RCI, Thursday, March 26, 2020
Updated: Tuesday, April 21, 2020
 
 
 
Despite all the uncertainty that comes with the COVID-19 crisis, we are certain this will pass. We are also certain that things are and will continue to change. But change is normal and change can be good. Take this opportunity to embrace change and your business could change for the better.

Here’s a list of recommendations to help your business survive the weeks ahead and come out of this better than ever. Stay connected with RCI’s community and email us with any questions you need answered or suggestions you’d like to share.

Leadership
 
  • Know that this isn’t going to be easy, but you didn’t become an entrepreneur because it was the easy route. Trust your instincts and lean on the support of your RCI community, your local community and your team.
  • Take care of yourself. If you don’t take care of yourself, you certainly won’t be able to take care of your business and your team. Be intentional about getting enough sleep, eat healthy, drink plenty of water and move your body a minimum of 20 minutes a day. You got this!
  • Stay positive. According to Bob Phibbs, The Retail Doctor, “People are still buying things, and they are buying things for two reasons right now: (1) To get them through their day, so they are shopping for the things they need to make life work for them right now. (2) To help them escape from their day, so they are shopping for pleasures and fun things that will bring them joy and keep them busy,” (retaildoc.com).
  • Take this time to educate yourself and your team. Explore online education opportunities to learn more on the topics of business, leadership, candy making and marketing. RCI members can login to view past education presentations.
  • Connect with fellow RCI members to ask and answer questions on RCI’s online forum, List Serve.
  • Curb thoughts of uncertainty and anxiety during downtime by reading books to help you grow as a business leader. Click here to read RCI’s recommended reading list.
  • Get inspired to become a better leader by getting plugged into to some great podcasts.  Learn from expert business leaders, many of which are navigating some of the same challenges right now that you are. Check out RCI’s list of 10business-related podcasts.
COVID-19 Education & Staff
 
Operations
 
  • Be aware of temporary guidance put in place by the Food and Drug Administration (FDA) regarding preventive controls, food supplier verification and onsite audits.
  • Get your products in customers’ hands safely. If your retail store is open, this may require that you limit the number of individuals in your store at one time or encourage shoppers to call ahead for curbside pickup or delivery.
  • Develop your own delivery program or look into local delivery services to partner with if your team doesn’t have the capability to deliver. See what Doordash, Grubhub and UberEats are doing to support local businesses.
  • Keep staff busy tackling tasks that had previously been put off, because everyone was too busy—tasks like organizing inventory, reorganizing the store, cleaning, refreshing the website and creating lots of social media and email content.

Cleaning
 
  • Create a new cleaning schedule and update procedures on employee hygiene practices (i.e., handwashing, etc.) as well as cleaning and disinfecting surfaces and equipment. Clickhere for guidance from the CDC.
  • The most effective way to clean most equipment is with soap and water. Just scraping or using water alone will not be effective.
  • Cleaning equipment with an all-oil-based product (and no sugars to help dissolve the product away) may require several oil flushes before introducing water or chemicals. Without the oil flushes, cleaning chemicals can extract the oil, leaving behind solid masses cemented to the pipes or agitators in equipment.
  • Educate yourself on action steps required in the case someone with a suspected or confirmed case of COVID-19 was in your facility, follow these CDCguidelines.

Online Sales
 
Marketing & Promotion
 
  • Use all forms of communication to let shoppers know you are open and what you are doing to ensure the cleanliness of your facility, staff and products. Where appropriate, share your cleaning protocols and photos of your clean candy kitchen and retail store.
  • Don’t stop marketing your business! Create content that appeals to consumers by offering a way to escape the chaos through fun, comfort and joy.
  • Think of members in your community who need to know someone is thinking of them. Consider a promotion to support the elderly quarantined in their homes and in nursing homes. Think of ways to thank those on the front lines—the medical workers and first responders, who are working hard to keep our communities safe and healthy.
  • Invite shoppers to purchase gift cards from you and other local businesses as a way to support local. Some businesses are offering discounted gift cards to generate cash flow.
  • Create eye-catching graphics for your store, website and social media outlets using free and user-friendly tools like Canva or Adobe Spark. Both sites have hundreds of professionally designed templates and layouts, making it easy for non-designers to create impressive, custom designs.
  • Share easy recipes for followers to make at home with their kids, featuring your products. Consumers with kids out of school are looking for fun and easy ways to pass time as a family. Check out KidsActivities.net for easy candy recipes for kids using five ingredients or less. Substitute candy ingredients to make recipes your own. Considering bundling ingredients for one recipe and selling it as a “take-and-make kit.”
  • Bundle products together by theme to help generate ideas of who your followers can shop for. RCI member, Bon Bon’s Candy House, has had success promoting care packages for “Peanut Butter Lovers,” “Grandpa’s Favorites,” and more.
  • Host a Facebook Live event to get face-to-face with your followers even if your retail store is closed. RCI member, Dolle’s Candyland, has regularly scheduled Facebook Live videos to promote Easter items, new products and other merchandise that can be ordered through their virtual shopper service. Click here for tips from The Retail Doctor for using Facebook Live successfully.
  • Host a contest on social media. RCI member, Mister Ed’s Elephant Museum and Candy Emporium is encouraging their followers to share positive thoughts for a chance to win their sweet treats. Check out this blog post by Hootsuitefor creative social media contest ideas.
  • Encourage customers to host virtual tasting parties. Sell a tasting party bundle of your products and provide content on the tasting experience or lead a virtual tasting on Facebook Live or try Zoom for video conferencing (free and tiered pricing is available).
  • Have a branded delivery vehicle? Consider visiting local neighborhoods, musical ice-cream-truck style, to sell your products. Other businesses have asked their social media followers to private message their addresses to be added to the delivery route. Share your route on social media and let people know when to expect you. First, check local regulations to ensure this activity is permitted.
  • Educate and entertain social media followers by creating behind-the-scenes videos showing how your businesses makes some of your signature confections.
  • Encourage customers to share photos of themselves enjoying your products from home and ask them to tag your business and/or use a creative hashtag.
  • Offering curbside pickup is a great way to ensure the health and safety of your staff and customers, while continuing to do business. Perform practice runs to ensure an excellent customer experience. If taking orders by phone, have a checklist of important questions to ask customers—such as, “what color and model of car will you be arriving in?” making it easy to find them. Coach staff to thank every customer for their business over the phone and at pick up.
  • Include handwritten notes along with all pickup and delivery orders, personally thanking customers for supporting your business.
  • Update your store hours on your website, social media pages and all other third-party sites, such as your Google listing.
  • If your retail store is closed or partially closed, start planning and preparing for a grand re-opening now. Be open with your staff about your plans and seek their input.

Closing thoughts
Doing business during times of uncertainty is going to be hard, but you are not alone. If business has slowed down for you (and it probably has—unless, of course, your business involves toilet paper or hand sanitizer), take advantage of the down time to learn, try new things and cross items off your list.

If you ran a successful business prior to this crisis, chances are you have a community of people who will be happy to support your business now. Now, more than ever, consumers are looking for ways to support local businesses. Find new ways to engage with consumers and remember that your sweet treats offer people comfort and hope, and help express gratitude, kindness and love to each other.

As you navigate these unprecedented times, we hope this offers you ways to challenge yourself and your business to grow and learn—so you and your business can come out of this better than ever.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tags:  Cleaning  COVID-19  E-Commerce  Education  Leadership  Marketing  online shopping  Operations  Promotion  Resources  Social Media 

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