For candy makers and chocolatiers who produce fresh morsels of deliciousness every day, social media makes for a great, visual platform to communicate what makes your brand stand out. Interesting posts not only inform followers of that fresh batch of toffee now ready for purchase, but when used correctly can effectively drive home your point of difference (how your goods or services differ from the competition).

 

 

RCI membersPeterbrooke Chocolatier(top) andMadelaine Chocolate Company(bottom) showcase their turkey-time treats on social media.

Thanksgiving is the time of year when we all take pause to give thanks to the people and things that bless and enrich our lives. For businesses, this often takes form in a variety of thinly veiled ploys to lure shoppers in the doors for a sale or an open house. Not that there is anything wrong with this, because it is also the one of time of the year when shoppers are most willing to spend money. However, unless you are practically giving away flat-screen TVs or have pyramid display of this year’s Tickle-Me Elmo crowding the aisles, chances are you’ve got a lot of competition just to get shoppers in the door on Black Friday.

 

If you’ve heard that chocolate is harmful to dogs, most likely you’ve also heard tales of pets who got their paws on a pan of chocolate cookies or polished off a box of chocolates and “hey, they were fine!” Petmd.com offers an interactive chocolate toxicity meter for dog owners to enter in their dog’s weight as well as the type and amount of chocolate their pet consumed to determine toxicity levels. Even if a pet is not showing symptoms directly after consuming chocolate, it is important to keep a close watch on the animal and make an emergency veterinary visit if toxicity levels are considered moderate to severe.


During the holidays, when pet owners are likely to have chocolate within paws reach (e.g., chocolate chip cookies cooling on the counter or a box of chocolates under the Christmas tree), it may be a good time to remind customers to take precautions around their pets and offer safe, chocolate-free holiday treats for pet lovers shopping your store.
 

‘Tis the season for experimenting with flavors. Research has shown consumers are more open to trying new products and flavors seasonally. Familiarize yourself with this secret flavor weapon to ensure your flavors offer maximum impact that customers won’t soon forget!

Dating as far back to 350 BC, Aristotle first identified the two most basic tastes, sweet and bitter. Thanks to Aristotle and other inquisitive minds, most of us are familiar with the four basic tastes identified by the human palette; salty, sweet, bitter and sour. It’s only been since 2002 that umami has been identified as the fifth taste.

Umami makes a great partner with chocolate because it can balance the bitterness of cocoa and enhance sweetness. Often described as “savory,” “delicious,” “dimensional” and “mouthwatering,” the characteristics of umami are difficult for most of us to discern and even describe. However understanding how to harness the fifth flavor could unleash a secret weapon for chocolatiers.

At the very basic level, umami shares similar characteristics to salty and savory flavors, which can be found in hard cheeses, pickled vegetables and cured meats. Although even the most daring chocolatiers would have a difficult time incorporating many umami ingredients into a truffle, some ingredients are more versatile than others.

Cheese

Tiramisu and cheesecake are popular desserts made with fresh cheeses, however chocolate and parmesan are not unheard of. Take it from these daring cheese lovers for inspiration on how to make taste buds melt with desire for this flavor combination.

 

 

The more obscure of the two “truffles” in the confectionery industry, the earthy flavor of a black truffle marries quite well with chocolate and nuts. The Mast Brothers of Brooklyn create their own blend of 74% cacao with Oregon black truffles and sea salt for their seasonal Black Truffle Chocolate Bar, available October through May.

 

Gearharts Fine Chocolates takes salted caramels to the next level by adding Japanese Miso and toasted sesame seeds to their caramels.

 

The coveted bacon may already be gracing your shelves, but Sir Francis Bacon’s play on sweet and salty peanut brittle with umami-rich bacon is sure to leave bacon lovers drooling for more.

 

Sake is another source for umami flavor. It has been said that sake accentuates the taste of chocolate more so than fine wine. Xocolatti incorporates sake distilled from Thai-style rice into their ganache as a pleasantly surprising complement to the dark chocolate.

If incorporating these umami flavors into your product line puts you well beyond your comfort zone, start by simply adding a pinch of kosher salt to one of your current pieces for a little added umami zing. Note how it changes the flavor and share your experience.