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Posted By RCI,
Tuesday, March 19, 2013
Updated: Thursday, April 30, 2020
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Looking for an inexpensive way to promote a special event or sale? Consider creating a postcard or a business card-size advertisement to help promote it. You can even print it high gloss to really make your product images stand out. What will you do with these cards to help spread the word?
1. Insert them in your retail shopping bags to alert customers of upcoming sales.
2. Share them with fellow businesses in your area to display near their registers.
3. Carry them in your car/purse/pocket just like you do your ‘normal’ business cards.
Here are some great websites to get started for low-cost printing:
For each of the websites above, you’ll want to have print-ready files from your designer prepared to upload. Be sure to incorporate your brand colors and feel plus beautiful pictures of your products. Also, include your store contact information, website and social media handles (Facebook, Twitter, etc.). Now, time to come up with a special promotion so you can get started!
P.S. Happy National Chocolate Caramel Day!!
Tags:
Marketing
Merchandising
Photos
Social Media
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Posted By RCI,
Tuesday, January 15, 2013
Updated: Thursday, April 30, 2020
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Have you already set your packaging colors for Valentine’s Day and other spring holidays but want to incorporate the newest color trends and combos? Invest in a few spools of great ribbon or stylish embellishments and you’ll be on trend in no time!
We’ve gathered a few creative uses of emerald green, Pantone’s 2013 Color of the Year, from Pinterest to inspire your 2013 packaging and design creativity. Let the creative juices flow!
Bright Ribbon:
Classy Embellishments (great for wrapping a classic 4-piece box!):
Bright Accents:
Fresh Color Combo:
Fun Pattern:
Tags:
Colors
Holidays
Marketing
Merchandising
Packaging
Photos
Seasonal
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Posted By RCI,
Tuesday, July 10, 2012
Updated: Monday, May 4, 2020
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Are you tempted to eat your chocolates as you walk by the packaging line? We have a great reason for you not to avoid the temptation to be a frequent taste tester of your products: quality and consistency. As the owner or manager of your candy store, you want to have complete confidence that the products you are selling are not only delicious, but that that they are the same level of quality and flavor each time.
Your customers expect that when they purchase a box of toffee this week and then come back a month later that they will be purchasing a product just like what they purchased before. Therefore, it’s extremely important that you regularly taste your candies to be sure they not only meet your standards but that they don’t change in flavor.
If you have a quality control manager, having a consistent taste testing program would be a great thing for him or her to oversee. The frequency for taste testing may vary depending on how often you produce a particular product but at least weekly would be the minimum recommendation.
You’ve taken the time to achieve a great flavor so take the time to be sure it’s consistently the same great flavor your customers have come to expect.
Tags:
Candy Making
GMP's
Photos
Quality Control
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Posted By RCI,
Tuesday, June 5, 2012
Updated: Monday, May 4, 2020
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Did you know that this Thursday, June 7 is National Chocolate Ice Cream Day? This is just one example of the many candy-related holidays celebrated across the globe throughout the year. From Chocolate-Covered Raisin Day (March 24) to Toasted Marshmallow Day (August 30) to Bittersweet Chocolate with Almonds Day (November 7), the chocolate and candy industry is not lacking for holidays. This week’s tip is to encourage you to embrace these holidays to drive traffic and sales in your stores. One idea may be to run a special on the particular product being celebrated. For example, for National Taffy Day (May 23), maybe you run a buy a ½ lb of taffy and get ¼ lb free special. Or, you could advertise free taffy samples all day or until a certain time on May 23. However you decide to celebrate, don’t forget to use your social media channels such as Facebook and Twitter to spread the word! If they don’t know about your celebration, they can’t join you for it.
So, how do you find the numerous candy holidays? By just doing a quick internet search for candy holidays, you can find quite a few different websites and lists. Members of Retail Confectioners International (RCI) receive a graphic wall calendar each year that helps them plan the year and keep track of the variety of candy holidays to be celebrated. Not an RCI member? Learn why membership might be a good fit for you here.
Now, go put together a celebration for this Thursday’s Chocolate Ice Cream Day! Do you have a creative idea for celebrating candy holidays? Please share it here by leaving a comment below.
P.S. Expect the RCI Tip of the Week Blog to be invaded next week as our Annual Convention & Industry Expo begins! Watch for videos, pictures and highlights of the week! Plus, be sure to check out our Facebook page for even more photos.
Tags:
Holidays
Merchandising
Photos
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Posted By RCI,
Tuesday, May 8, 2012
Updated: Monday, May 4, 2020
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Everything is better covered in chocolate, right? We agree! If you’re taking the ever-popular sweet and salty route and covering pretzels in chocolate, we have a tip that will help keep the chocolate from cracking once the pretzels are covered. Open your bag of pretzels and leave it open the night or day before you plan to enrobe them. By allowing the pretzels to get slightly stale, you are removing moisture which helps prevent surface cracking in the chocolate.
Happy pretzel-dipping!
Do you have additional tips for the perfect chocolate-covered pretzel? Please share by leaving a comment below!
Tags:
Candy Making
Photos
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Posted By RCI,
Thursday, July 14, 2011
Updated: Monday, May 4, 2020
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The last day of the convention we spent touring an additional four area candy stores. It was so wonderful of each of these stores to host us and show us their behind-the-scenes areas. Enjoy these photos as a sneak peak of what our members enjoyed.
Philadelphia Candies:
Daffin's Candy:
Rosalind Candy Castle:
Anderson's Candies:
Tags:
Annual Convention
Photos
Tours
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Posted By RCI,
Thursday, June 23, 2011
Updated: Monday, May 4, 2020
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Convention attendees had the opportunity to visit a number of Pittsburgh area candy stores Wednesday as well as a packaging facility. Stay tuned for a recap video
of the day. Until then, enjoy some pictures!
Dorothy's Candies:
Sarris Candies:
Duerr Packaging:
  
Andy's Candies:
  
Tags:
Annual Convention
Photos
Tours
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