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Tip #145: Celebrate National Caramel Month

Posted By RCI, Tuesday, October 7, 2014
Updated: Wednesday, April 29, 2020
 
Sea salt caramels have become one of the most popular confections around. The sweet and salt combo is hard to beat. This month, in celebration of National Caramel Month, consider introducing a few new twists on caramels for your customers. We’ve scoured the internet to find you some unique flavor combos to consider:


Do you have a unique caramel flavor that your customers love? Share it in the comments below!

Tags:  Candy Holidays  Candy Making  Caramels  Creativity  Seasonal 

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Tip #135: Celebrate National S’mores Day

Posted By RCI, Tuesday, July 29, 2014
Updated: Thursday, April 30, 2020
As you likely know, s’mores as a flavor and product has become quite the consumer craze. This week’s blog tip is to capitalize on the craze and celebrate National S’mores Day which is Sunday, August 10. Here are a few fun s’mores ideas we found on Pinterest to help get your creative juices flowing. Remember, if you make your own marshmallow, s’mores are a great way to showcase it!

S'mores to Go
S'mores Pops
S'mores Popcorn
S'mores Ice Cream Sandwich

Tags:  Candy Holidays  Candy Making  Ice Cream  Marshmallow  Photos  Popcorn 

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Tip #125: Celebrate National Candy Month

Posted By RCI, Tuesday, May 20, 2014
Updated: Thursday, April 30, 2020

It is almost June, also known as National Candy Month! This week’s tip is to have some fun with a month-long celebration of all things candy.
 
Ideas for fun candy month celebrations include:
  • Specials and coupons, of course!
  • Interactive in-store contests. For example, coloring contests for kids is a great way to get the entire family in your store. Display the submissions in your store throughout the month, letting other customers vote for their favorites. The winning prize could be a fun candy-filled gift basket.
  • Limited edition candy. What about getting your staff involved and asking them to create a new product inspired by their own favorite confections that’s only available for the month of June?
  • Host a Candy Making Camp where kids can sign up for a day of candy making at your store for a fee.
  • Have a new candy contest, encouraging customers to contribute ideas for a new chocolate or candy to be made by your company. They can come up with creative names, or you could even name the winning idea after the winning contributor.
The key here is to have fun celebrating because candy really does make life more sweet – and fun!

Tags:  Candy Holidays  Holidays  Marketing 

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Tip #118: Celebrate National Pretzel Day

Posted By RCI, Tuesday, April 1, 2014
Updated: Thursday, April 30, 2020
Have you ventured into the land of chocolate covered pretzels? If so, we bet they’re a customer favorite! Saturday, April 26 is National Pretzel Day so this week’s tip is to celebrate! Below find a few fun ideas we found on Pinterest to use pretzels in confections. Do you have a unique idea for pretzels? Please share it in the comments below!

Tags:  Candy Holidays  Candy Making  Marketing  Seasonal 

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Tip #102: Get Customers to Celebrate National Chocolate Covered Anything Day

Posted By RCI, Tuesday, December 10, 2013
Updated: Thursday, April 30, 2020
Did you know this Monday, December 16 is National Chocolate Covered Anything Day? This week’s tip is to get your customers’ creativity involved in celebrating this fun candy holiday.
 
  • Social Media - Ask customers fun questions on Facebook and Twitter such as, “If you could cover anything in chocolate, what would it be?”
  • In Store – Have a suggestion box in your store. Customers can suggest items for you to cover in chocolate. Then, on December 16 sell some of the items in your store as unique holiday gifts. You might get a new best seller suggested! (Note, be sure to include a disclaimer that any used suggestions won’t be credited to the person who provided the idea.)
  • Website– If you’re able to easily implement sales on your website, have a one-day special on some or one of your best selling chocolate covered items. Be sure to use social media and email to let your customers know they should visit your website to celebrate this candy holiday on December 16!
 
Please share with us in the comments some of the fun or funky items you end up covering in chocolate to celebrate this fun holiday!

Tags:  Candy Holidays  Candy Making  Holidays  Marketing  Social Media 

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Tip #99: Celebrate National Candy Cane Day All Month

Posted By RCI, Tuesday, November 19, 2013
Updated: Thursday, April 30, 2020
Did you know the day after Christmas is National Candy Cane Day? In honor of these holidays, this week’s tip is to celebrate National Candy Cane Day leading up to Christmas. To help you celebrate, we’ve gathered a few creative and easy ways to include candy canes in your product mix and presentation.

Hot Chocolate or Coffee Stirrers
 
 
Candy Cane Tree (Great for window display!)
 
 
Candy Cane Marshmallow


Candy Cane Popcorn


If you have creative candy cane ideas to share, leave us a comment below!

Tags:  Candy Holidays  Candy Making  Holidays  Marketing  Photos  Seasonal 

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Tip #92: Four Creative Candy Corn Confections

Posted By RCI, Tuesday, October 1, 2013
Updated: Thursday, April 30, 2020
National Candy Corn Day is just a few weeks away (October 30). Therefore this week’s tip includes four creative candy corn-themed confections to incorporate in your fall product mix.

1. Candy Corn Marshmallow 

 
 
 
 
 
 
Do you have creative candy corn ideas? Share them in the comments below!

Tags:  Candy Holidays  Candy Making  Holidays  Marshmallow  Photos  Seasonal 

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Tip #78: Four Ideas to Have Fun with Licorice

Posted By RCI, Tuesday, June 25, 2013
Updated: Thursday, April 30, 2020

Over the past year, the popularity of licorice as a treat has continued to grow. This week we’re encouraging you to get creative with this classic favorite. Remind adults why they loved this treat so much when growing up and reintroduce it in new ways to the younger generation and you may find new faithful customers.
 
Below we’ve provided a few ideas we found online along with some of our own ideas to get your creative juices flowing:
  • Chocolate Storybook creates and sells a chocolate covered licorice stick using red Twizzlers. It’s even beautifully presented!
  • Have fun with packaging! Dylan’s Candy Bar sells bin-like containers full of licorice while Southern Season has put together a licorice sampler that also presents itself as a tray when the lid is removed.
  • Licorice is created in a variety of colors so package and display them according to the seasons. For example, pair red, white and blue for Memorial Day and Independence Day; black and orange varieties for Halloween; brightly colored varieties for Spring and Summer; and, of course, red and white or red and green for the Christmas season.
  • An assortment of licorice shapes are available world-wide. From Scottish terriers to lighthouses to sea creatures, you may be surprised by what you can find. See what’s available and what your customers would like (i.e.starfish are great if you are by the ocean) and provide them in your store. Be sure you present them in a way that draws attention to the unique shape.
 
If you have additional unique or fun licorice ideas, please share them in the comments below! As a reminder to members, the RCI Buyer’s Guide is a great place to find licorice suppliers.
 
P.S. If you’re not with Retail Confectioners International in Cincinnati this week for our 93rd Annual Convention & Industry Expo, be sure to check out our Facebook page for event photos!

Tags:  Candy Holidays  Candy Making  Holidays  Marketing  Packaging 

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Tip #73: Get Creative for National Macaroon Day

Posted By RCI, Tuesday, May 21, 2013
Updated: Thursday, April 30, 2020
National Macaroon Day is May 31 and this week’s tip is to get creative and have fun with this confectionery holiday. We’ve gathered a number of pictures and links below to help get the creative juices flowing. If you do something fun and unique with macaroons in your candy store, be sure to share it in the comments below!

Detailed Design: Animal Print






Source: Uploaded by user via Nicola on Pinterest


Fun Colors:
 Light & Feminine


Don't Forget the Classic: 
Coconut Macaroon


Unique Pairing:
 Cupcakes & Macaroons


Great Presentation:
 Make a Cake
Source: google.com via Sarah on Pinterest
 

Tags:  Candy Holidays  Candy Making  Photos  Seasonal 

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Tip #68: Celebrate National Jelly Bean Day

Posted By RCI, Tuesday, April 16, 2013
Updated: Thursday, April 30, 2020

Each month there are so many great candy-themed holidays to celebrate. One very fun day is coming up next week, April 22 – National Jelly Bean Day! This week’s tip is to have fun and celebrate!
 
Four fun ways to celebrate National Jelly Bean Day:
·       Post jelly bean trivia on Facebook and Twitter. Even better, make it a contest and whoever walks into your store with the answer gets free jelly beans (set a standard weight that is free).
·       Post colorful pictures of jelly beans on Pinterest and Instagram, reminding your followers they can buy them at your store (remember to make the pictures high quality!) (will link to last week’s post about pics)
·       Deliver ‘thank you’ packages of jelly beans to local heroes – fire, police and ambulance departments. Be sure they know it’s from you and that they are appreciated!
·       Recently RCI member Jelly Belly Candy Company revealed a candy calculator on their website. It helps you figure out how much candy you need for favors, parties or candy buffets. Check it out here. And then share with your wedding and party planning customers and remind them to come to you to fill their candy buffet!
 
Do you have more fun ways to celebrate National Jelly Bean Day? Share them in the comments below!
 
National Jelly Bean Day is one of many fun holidays noted on the annual RCI wall calendar provided to our members. If you’re not an RCI member, learn more about the many benefits of joining today.
 
P.S. We’re having a blast this week at our Historic Pennsylvania Chocolate Tour - check out photos on the RCI Facebook page!!

Tags:  Candy Holidays  Marketing  Merchandising  Spring Regional 

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