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Tip # 197: Go Wild with Sweet Summertime Merchandising Inspiration

Posted By RCI, Tuesday, May 17, 2016
Updated: Wednesday, April 29, 2020
Photo credit:Top: DIY Tropical Backdrop, Brit + Co. Left to right: Chocolate Covered Orange,
  GiveRecipe.com, Pineapple with Sunglasses, PlayBuzz.com, Tropical Bark, Shutterbean.com

Once school is out for the summer, there is no doubt consumer’s social calendar will begin to fill up with pool parties, barbecues and family reunions. Impactful summer merchandising can help your business take advantage of opportunities for impulse purchases of your must-have summer treats!
 
Learn how to create this tropical
backdropfor your retail display.
An eye-catching, tropical summer-themed window display and photos shared through social media can encourage increased foot traffic in your store regardless of your location! Considering showcasing current products that incorporate tropical flavors, such as citrus, banana, pineapple, coconut and mango. Or introduce a limited edition of tropical-themed treats just for summer. Some options could be as simple as dried pineapple or mango dipped in dark chocolate or a tropical white chocolate bark made with toasted coconut, macadamia nuts and candied fruit, click here for a recipe courtesy of Shutterbean.com.


 
Don’t let your tropical ingredients hide out in the kitchen, let them shine in your retail space too! Pineapples, coconut and colorful citrus can be great, inexpensive props for your merchandising displays. Create a statement with a DIY tropical backdrop, click here for step-by-step instructions from Brit + Co.
 
Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  Bark  Candy Making  Creative Flavors  Idea Sharing  Merchandising  Seasonal  Summer 

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Tip # 192: Make your Favorite Summer Treats Pop!

Posted By RCI, Tuesday, April 12, 2016
Updated: Wednesday, April 29, 2020

Pop Rocks TrufflesfromLove & Olive Oil, Patrotic Strawberries fromOur Best Bites,
Firecracker Bark fromNot Your Momma's Cookie
Get things poppin’ this summer with the surprising addition of Pop Rocks® to your favorite summer recipes! Put a little unexpected zing into your truffles or sprinkle on top of chocolate-covered potato chips, chocolate-covered strawberries, barks or really anything, by incorporating this fun and festive candy into your Memorial Day, 4th of July and Labor Day celebrations! The fun nature of the Pop Rocks makes these products great to sample during busy traffic days or promote on social media.
 
Keep in mind, Pop Rocks may react to the water content found in heavy cream or other ingredients used in the above recipes. To avoid this, simply coat the Pop Rocks in cocoa butter to protect the “pop” until it hits consumer’s mouths!

Pop Rocks® is a registered trademark of Zeta Espacial SA.
Stay connected with RCI through 
Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

Tags:  4th of July  Bark  Candy Holidays  Candy Making  Holidays  Ideas  Labor Day  Memorial Day  Patriotic  Strawberries  Truffles 

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