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Tip #32: Regular Maintenance Check-Ups

Posted By RCI, Tuesday, August 7, 2012
Updated: Monday, May 4, 2020
Doesn't it seem like something always breaks right before, or even during, your busy season? While sometimes that is just going to happen, oftentimes breakdowns can be avoided by scheduling regular maintenance check-ups for your equipment and machinery.
 
To create a basic maintenance schedule, you can use a spreadsheet program such as Microsoft Excel and create a simple tracking sheet. Column headings could include machinery name and/or serial number while the rows list the date a check-up is needed. Then, the employee overseeing the maintenance or check-up would initial in the corresponding box. You could use the different tabs to divide out your equipment by department, or if it’s easy to fit all equipment on one tab you could use a different tab for each year. We’ve created a very basic sample to help you get started. As a starting point, we have inserted monthly checks but we recommend checking the manufacturer’s guidelines for each of your equipment to make the best plan for your company.
 
In addition to avoiding untimely breakdowns, equipment maintenance programs also ensure your product and consumer’s safety and reduce unexpected maintenance repairs. Be sure to check out this website on preventative machinery maintenance for thorough advice and reasoning for creating a complete maintenance program for your company.
 
One last thing: Don’t forget about regular check-ups of office items as well, including printers, carts, etc. You don’t want the copier or printer broken just as you’re about to print invoices for the month or reports for the year; or the two-wheel cart needed to transport product from store to store to be found with flat wheels.
 
Do you have tips for scheduling maintenance check-ups? Leave us a comment below!
 
Did you know that equipment maintenance is one of the many facets of HACCP planning? RCI members can access videos of past education sessions discussing GMP and HACCP plans on the member side of the RCI website under ‘past education sessions’.

Tags:  Candy Making  GMP's  Organizing  Owning a Business  Productivity  Quality Control 

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Tip #31: Create Customer Value in Your Email Marketing

Posted By RCI, Tuesday, July 31, 2012
Updated: Monday, May 4, 2020
Research has shown that customers typically subscribe to business emails for coupons and specials. While those are great things to provide to recipients of your emails, Constant Contact, an email marketing service, shared at our Spring Regional Institute this past April that your emails should actually contain 80% content and 20% promotions to be the most effective.
 
If your customers believe that every email they open from you will contain a bunch of promotional material, they’ll likely just delete the email without even opening it, especially if they know they won’t be purchasing your products at this time. However, if you are consistently providing valuable content within your emails, they are more likely to open your email and read it. What good does that do you, you ask? As they become regular readers of your emails, when they decide to go buy candy and chocolates, guess who they’ll think of first?
 
So, how does a candy store provide valuable content? Here are a few ideas to get you started:
  • 10 ways to save money this week (one of the ten tips could be a special you have in your store)
  • How to make your dad (or mom or grandparent) feel special
  • 5 things to cover in chocolate for your next holiday party
 
You work so hard to get your emails opened, so be sure you work just as hard at the content within your emails so they keep opening them and get inspired to visit your store!
 
RCI Members: Did you know you receive a discount on email marketing through Constant Contact as a benefit of membership? Visit the ‘Member Resources’ tab on the member side of the RCIwebsite for more info.
To learn more about RCI membership, visit retailconfectioners.org/join or call the RCI office at 800-545-5381.

Tags:  Marketing  Merchandising  Owning a Business  Social Media 

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Tip #29: Customize Your Invoices to Get Paid on Time

Posted By RCI, Tuesday, July 17, 2012
Updated: Monday, May 4, 2020
 
We all want to get paid by customers on time. So why is it that so many businesses don’t take the time to create customized invoices? If you send a bill out that doesn’t have your company contact information, company logo or even payment options, how is it you expect to quickly receive payment?
 
We all lead busy lives, including your customers. So, the easier you can make it for them by providing multiple methods to contact you with questions or multiple payment options, the quicker you will likely receive payment. If you use QuickBooks, it even gives you the option to create multiple customized invoices and name them so that you don’t have to recreate the wheel each time. If you’re not using QuickBooks, the system you do use likely has this option. If not, you can always use programs like Word to create a nice, easy-to-understand invoice.
 
So, what should be included on an invoice? Here’s our guide for the minimum information that should be included:
  1. Your company logo
  2. Your business name, address, phone, email and website
  3. Name, address and phone of company receiving the invoice
  4. Invoice number
  5. Date invoice sent
  6. Date invoice due / payment terms (i.e. Net 30 days)
  7. Description of the goods (be specific about quantity, type, etc.)
  8. Balance due
  9. Payment instructions (If credit card is an option, provide space for the customer to write in credit card information and mail or fax to you.)
  10. Don’t forget to include the word ‘invoice’ or ‘bill’ so there is no question

If you take the time to customize your invoices, you should reap the benefits of quicker payments.
 
RCI members have access to QuickBooks tips on the member side of the RCI website. Just go to ‘Past Education Sessions’ under the ‘Education’ tab and then scroll down to the 2011 Fall Regional Education Sessions to find the link to QuickBooks and Tax Tips. Plus, members have access to QuickBooks support. If you need help, call the RCI office and schedule an appointment with the RCI QuickBooks expert, Chelsea Abercrombie, CPA.

Tags:  Organizing  Owning a Business  Productivity 

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