One of the great things about Rice Krispies treats is that they can be formed and cut to take on a plethora of shapes. In preparation for Halloween, this week’s tip is to shape your treats into a variety of Halloween-themed shapes. From pumpkins to candy corn to witch’s hats, many Halloween shapes are easy to form and then you can use colored white chocolate and/or coating to “paint” them and use other candies in your store to add fun embellishments. A variety of sizes, from snack-size to a full-size serving, will give your customers options.

 

Extra tip: Place the treats on a lollipop stick and you can create a bouquet of Halloween-themed treats that will make a great display for your store and catch the eye of your customers. 

If you haven’t started already, it’s time to put together a marketing and merchandising plan for the Christmas and holiday season, the busiest season for the majority of candy makers. To help you plan the color theme, we’ve gathered some of the hottest color trends for 2012. Pick your favorite color combos and use them to transform your store and packaging for the holidays. Don’t forget to incorporate these colors into your advertising and images to create a complete look for your store.

 

 

 

 

 

 

Sea of Blues

 

 

 

Did you know that this Thursday, June 7 is National Chocolate Ice Cream Day? This is just one example of the many candy-related holidays celebrated across the globe throughout the year. From Chocolate-Covered Raisin Day (March 24) to Toasted Marshmallow Day (August 30) to Bittersweet Chocolate with Almonds Day (November 7), the chocolate and candy industry is not lacking for holidays. This week’s tip is to encourage you to embrace these holidays to drive traffic and sales in your stores. One idea may be to run a special on the particular product being celebrated. For example, for National Taffy Day (May 23), maybe you run a buy a ½ lb of taffy and get ¼ lb free special. Or, you could advertise free taffy samples all day or until a certain time on May 23. However you decide to celebrate, don’t forget to use your social media channels such as Facebook and Twitter to spread the word! If they don’t know about your celebration, they can’t join you for it.

 

So, how do you find the numerous candy holidays? By just doing a quick internet search for candy holidays, you can find quite a few different websites and lists. Members of Retail Confectioners International (RCI) receive a graphic wall calendar each year that helps them plan the year and keep track of the variety of candy holidays to be celebrated. Not an RCI member? Learn why membership might be a good fit for you here.

 

Now, go put together a celebration for this Thursday’s Chocolate Ice Cream Day! Do you have a creative idea for celebrating candy holidays? Please share it here by leaving a comment below.