People were drinking chocolate as early as 500 BC. Granted the chocolate in their cups was far different from the hot chocolate we are familiar with now. Today’s version is much sweeter and typically includes milk. Since the introduction of hot cocoa bombs, the popularity of this classic hot beverage has, well, exploded! Pun intended.

We’re not telling you to jump on the hot cocoa bomb band wagon (although that has proven to be a successful product for many candy makers), but if you aren't currently offering hot cocoa mix to consumers, you could be missing out on a sweet sales opportunity. This week, we’re sharing tips for creating your own brand of gourmet hot cocoa mix (including packaging ideas) and a few creative flavors which could be applied to your packaged hot cocoa mix or inside hot cocoa bombs.

Creating Your Own Hot Cocoa Mix
To start, consider crafting a hot cocoa blend that mirrors or complements the flavor notes of the chocolate used in your signature chocolate products. Naturally, your customers will expect a  familiar chocolate flavor experience they likely have become accustom to with your chocolate confections. Contact your chocolate supplier to source a cocoa powder that is similar to your chocolate and ask for recommendations. Some chocolate suppliers have their own variety of sweetened cocoa powder for hot chocolate, but if not, you will have to add sugar (keep reading for more details). Don’t fret if you aren’t able to match it exactly, you might consider adding chocolate shavings to your mix to achieve a closer flavor profile.  If you do add chocolate shavings, make sure to note this on your packaging and in your product description as it will be seen as added value by consumers.

To make your own gourmet hot cocoa mix, all you need is the unsweetened cocoa powder of your choice, a lot of sugar and a little salt. Experiment to find your perfect blend, but we recommend starting with 1 cup of granulated sugar to every ½ to ¾ cup unsweetened cocoa powder, plus ½ teaspoon of salt.

Some recipes call for the addition of powdered milk; however, consider how this may exclude those with dairy allergies and sensitivities. If you do leave out milk powder, direct customers to only use your hot cocoa mix with milk or their favorite dairy alternative (not water) or they will not achieve the desired results (water + chocolate = never a good mix). This will also ensure their cup of hot cocoa from you, tastes at least 10 times better than most hot cocoa mixes on the market.

 

 

Packaging Hot Cocoa Mix
Anyone familiar with hot cocoa mix from the grocery store is used to the individual portions in an aluminum foil packet. Premium or creative packaging can help sell your gourmet product for you. No matter how you package it, do so it a way that communicates the quality of your product.

Resealable Bags
Resealable bags with a label allow hot cocoa lovers to make as much or as little hot cocoa as they’d like and seal it for freshness.

Tins
Tins are a classic vessel for packaging hot cocoa and certainly convey a high-end look and feel.

Glass Jars
Glass jars play communicate a sense of craftsmanship with the added benefit of allowing the consumer to see the contents. This is an especially great option for mixes with inclusions like chocolate shavings or chunks, marshmallows and etc.

Creative Containers
Let your creativity lead the way with all the fun packaging options out there! We like how RCI Member Kakao Chocolate of Maplewood, MO uses Chinese food takeout containers to package their hot cocoa mix. Each box is tied with a colored ribbon designating the variety of hot cocoa mix enclosed. See pictured above.

Hot Cocoa Flavor Ideas
It’s hard to beat the original, but if you’re looking to pump up the flavor in your packaged hot cocoa mix or inside your hot cocoa bombs, here’s some ideas.

Double Chocolate Hot Cocoa
Simply add chocolate shavings or chocolate chips to transform your original hot cocoa to double chocolate.

Peppermint Hot Cocoa
Take this classic flavor to the next level by adding crushed peppermints and pairing it with a couple mint meltaways or patties either in the package or packaged separately.

Peanut Butter Cup Hot Cocoa
Appeal to peanut butter lovers by adding peanut butter chips or shavings of peanut butter confectioners coating to your hot cocoa mix for a crunchy, melty surprise.

Chai Spice Hot Cocoa
Sipping a cup of hot cocoa mixed with chai spices is as cozy as wrapping yourself in a warm and fuzzy blanket.  Check out this recipe.

 

 

Marshmallow Hot Cocoa
If you make your own marshmallow, this is a great opportunity to add value to your product. We like how RCI Member Graham’s Fine Chocolates gives online shoppers the option to buy their hot cocoa tin and homemade marshmallows together or separately—so if you want to add an extra bag of homemade marshmallows you can.

Creating your own gourmet hot cocoa mix is a great add because it’s super easy to make and ship (it doesn’t melt—hey-oh!), it makes for a great gift and, well, it’s hot cocoa! Cheers to hot cocoa season! Tag us on Facebook @retailconfectioners and share a photo of your gourmet hot cocoa!

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