|
Posted By RCI,
Tuesday, May 8, 2012
Updated: Monday, May 4, 2020
|
Everything is better covered in chocolate, right? We agree! If you’re taking the ever-popular sweet and salty route and covering pretzels in chocolate, we have a tip that will help keep the chocolate from cracking once the pretzels are covered. Open your bag of pretzels and leave it open the night or day before you plan to enrobe them. By allowing the pretzels to get slightly stale, you are removing moisture which helps prevent surface cracking in the chocolate.
Happy pretzel-dipping!
Do you have additional tips for the perfect chocolate-covered pretzel? Please share by leaving a comment below!
Tags:
Candy Making
Photos
Permalink
| Comments (0)
|
|
Posted By RCI,
Thursday, May 3, 2012
Updated: Monday, May 4, 2020
|
So, you’ve taken the time to set up your business Facebook page. You’ve even updated the page with a cover photo for the new timeline feature. That’s great! But, how are customers finding you on Facebook? We recently visited a variety of candy store websites to connect with their Facebook page and were surprised to find that while many of them had a Facebook page, they were not connecting to it from their website. Or, if they were, the link was tucked away and difficult to find.
Facebook actually provides the images available for you to use on their website (and other marketing materials) along with the guidelines for use. You can find the files and guidelines here (read the guidelines for usage and then click on ‘downloads’). Be sure to pay attention to where you place the link and image on your website. Your customers will likely not take the time to search for it, so you want to be sure it is somewhere that grabs their attention and encourages action. And when they do take action, why not reward them? Offer them a discount or coupon just for liking your store on Facebook. You may want to make it valid for just the day or week they have 'liked' you so that they are motivated to get to your store asap.
Note: Today’s tip is focused on adding a Facebook ‘Like’ button to your website, but we would go one step further and encourage you to be sure all of your online media is connected. Do you have Twitter or a blog? Be sure you provide an easy-to-find link to those features as well. You want to be sure that if a customer lands on your blog in an online search, they also are able to easily connect to your website as well as Facebook and any other online media you manage.
Tags:
Marketing
Social Media
Technology
Permalink
| Comments (0)
|
|
Posted By RCI,
Tuesday, April 24, 2012
Updated: Monday, May 4, 2020
|
We’re busy planning and preparing for our upcoming Annual Convention and Industry Expo in San Francisco, June 11 through 15. This week’s tip is to join us there!
What can you expect at an RCI Annual Convention?
Industry Tradeshow – Meet face to face with confectionery industry suppliers and learn about the new and innovative products on the market. The tradeshow is FREE to confectionery industry professionals so print your free tradeshow ticket (insert link) and make plans to join us!
Networking – Connect with others in the industry throughout the week through a variety of networking opportunities. New this year, we have an evening set aside just for the next generation of industry leaders.
Education – We are excited to have education session topics including packaging, natural products, HACCP planning plus more. Additionally, we have a great idea-sharing session for RCI members called Candy Clinic and a question and answer session with a panel of industry experts.
Behind-the-scenes Tours – The last two days of the convention are filled with tours of area candy stores and suppliers. You’ll want to have a notebook in had because the ideas you can take back to your stores are endless.
Tags:
Annual Convention
Candy Making
GMP's
Packaging
Productivity
Technology
Permalink
| Comments (0)
|
|
Posted By RCI,
Tuesday, April 17, 2012
Updated: Monday, May 4, 2020
|
Are you looking for the perfect book to teach you how to make and work with candy or chocolates? Well, of course, there is no such thing as perfect, but we can tell you that the following books have been highly recommended to candy makers by industry experts so we feel very comfortable telling you about them.
- Choice Confections by Walter Richmond
- Candy Making for Dummies by David Jones
- The Art of the Chocolatier by Ewald Notter
- The Art of Chocolate by Elaine Gonzalez
- Chocolates and Confections by Peter Greweling
While you can search online for used books, one of the best resources out there for confectionery books is MC Publishing. Click here to visit their online store.
Do you have other recommended books about chocolate and candy making? Please take a moment to share them in the comments below. We’d love to add them to our must-read list!
Tags:
Candy Making
Productivity
Permalink
| Comments (0)
|
|
Posted By RCI,
Tuesday, April 10, 2012
Updated: Monday, May 4, 2020
|
With Cinco de Mayo just around the corner, get prepared to add some spice to your confections. You can add spice to nearly anything – from truffles to bark to peanut brittle. Have fun with it!
Some ideas for adding a hint of spice: red paper flakes, cinnamon, melted cinnamon red hots, ground chili powder or you can buy chili pepper flavor oils. Take a day and experiment in the kitchen to see what flavors blend best with your products. Don’t forget about the all-important taste test – get a number of people to test your creations before putting them up for sale.
Don’t forget to top off your creations with red paper flakes for added presentation! (And so that no one picks it up and gets a big surprise in their mouth)!
Tags:
Candy Making
Marketing
Merchandising
Permalink
| Comments (0)
|
|
Posted By RCI,
Tuesday, April 3, 2012
Updated: Monday, May 4, 2020
|
Today’s tip is to take the time to train your employees in the realm of customer service. Reminding your employees of the adage, ‘Treat others the way you would like to be treated,’ is not enough. Take the time to remind them that it is more than just common courtesy. For example, don’t just greet customers – greet them with a smile. Don’t just say thank you to the customer - thank them for their business and invite them to come back again. Encourage your storefront employees to be proactive and go to the customer in the store to offer assistance – don’t let them wait for customers to come to them with a problem.
Phone etiquette is another area of customer service you should be training your employees. Teach them how you would like the phone answered. (Tip: Use the business name and employee name in the greeting to personalize it.) Additionally, if they have to place a customer on hold, teach your employees to ask "May I put you on hold?”. Your customers are busy people, too, and they may choose to call back at another time rather than sit on hold.
If you take the time to train your employees on what customer service really means, your customers will take notice and come back. They may even spread the word that your store is one of the few places that provides exceptional customer service.
Tags:
Customer Service
Marketing
Permalink
| Comments (0)
|
|
Posted By RCI,
Tuesday, March 27, 2012
Updated: Monday, May 4, 2020
|
The subject of packaging could easily cover multiple blog posts so we are just focusing on one of the many important factors to consider today.
Did you know that the inks in your packaging as well as the type of packaging (cello, cardboard, etc.) you choose could affect the taste of your chocolates and candy? You may have a delicious chocolate treat and then put it in a beautiful package but after it has been in the package for a short time, it may begin to take on the taste of the cardboard, for example. That means your customers may not be tasting the true flavor of your confections.
So, how does one go about determining if your confections taste different because of packaging? A taste test, of course.
Sample your products before packaging them and then test different packaging methods. Keep your confections in the package for as long as they would normally be on the shelf and then at the end of that period begin your taste test. Be sure that you have a ‘control’ confection so that you first taste what your product should taste like and then taste the ones that have been in the packaging. Do they taste the same? If not, there are many variables to consider but one of them should be to talk with your packaging supplier about options. You want the beauty of your packaging to match the wonderful taste of what’s inside.
Do you need new packaging ideas? As an RCI member, you can find packaging suppliers in the annual Membership Directory and Buyer’s Guide. If you’re not an RCI member, why haven’t you joined? Find more information about joining by visiting retailconfectioners.org/join.
Tags:
Candy Making
Marketing
Packaging
Permalink
| Comments (0)
|
|
Posted By RCI,
Monday, March 19, 2012
Updated: Monday, May 4, 2020
|
We’re so excited this week is American Chocolate Week! If you have a store in the U.S., or if you have American customers, here are a few fun ways to help your customers celebrate this sweet week:
- Create a new chocolate-themed secret password each day that customers can only find via your social media; if they use the secret password while visiting your store, they could get a prize plus a coupon towards a future purchase. (Tip: The coupon encourages them to come back again.)
- Encourage your customers to share the joy of American Chocolate Week with someone else by having a “Buy One, Get One” deal. For example, “Buy One, Get One Free” or “Buy One, Get One Half Off.”
- See it as an opportunity to educate your customers and have a fun chocolate trivia question each day in store or on your Facebook page. Anyone who posts the correct answer could be put into a drawing for a free pound of chocolates.
- Utilize your relationships with the media (you have those, right?) and pitch an American Chocolate Week story, based on your store, of course. This could definitely create exposure and enrich your customer base.
Tags:
Marketing
Merchandising
Social Media
Permalink
| Comments (0)
|
|
Posted By RCI,
Thursday, March 15, 2012
Updated: Monday, May 4, 2020
|
Does your chocolate make a bit of a mess when shaking out the excess chocolate from your molds like this photo? Sure, you have parchment paper to catch the chocolate as it falls but it probably still lands in other undesired places. A quick and cheap shopping trip for a small or medium plastic storage tub will help take care of this problem. Set the tub on your work table and set your mold upside down on top of the tub so gravity can drain the chocolate. Be sure to get a tub that has a wide enough opening at the top that your mould will easily fit down into. When you are ready to shake the excess chocolate from your moulds, place the mould down into the tub so that as you shake it all of the chocolate that flies out will land in the tub - not on you, the floor or the table. Plus, if you line your entire tub with parchment paper, when the chocolate hardens you can easily peel it away to be reused. Less mess and less waste!
We’ve got to give credit where credit is due. We picked up this tip from one of our Chocolate Boot Camp instructors. Thanks, Dennis Witzel, Linnea’s Cake & Candy Supplies, Inc.!
Tags:
Candy Making
Cleaning
Productivity
Permalink
| Comments (0)
|
|
Posted By RCI,
Tuesday, March 6, 2012
Updated: Monday, May 4, 2020
|
Relationships are the key to success in any industry. Therefore, the networking and resulting connections made in the chocolate and candy industry will be invaluable to the success of your business. At RCI, we are passionate about connecting you with other candy makers and with your industry suppliers. That is why today's tip is to register for our Spring Regional Institute before the early-bird discount expires next Thursday, March 15, 2012. Both members and non-members are welcome at this confectionery industry event being held in Jacksonville and St. Augustine, Florida. The week features education sessions such as email marketing, succession planning and Good Manufacturing Practices. Plus, we will go behind-the-scenes for tours of area candy stores. It's a week you don't want to miss! Visit retailconfectioners.org/regionals for all of the details today.
One last thing - you can also stay connected to the industry from your inbox by signing up for our FREE industry eNewsBrief. Sign up here and once a week you'll receive an email with highlights of what is happening in the chocolate and candy making industry, affectionately known as the confectionery industry.
This post has not been tagged.
Permalink
| Comments (0)
|