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Posted By RCI,
Tuesday, February 12, 2013
Updated: Thursday, April 30, 2020
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What do your email subscribers receive when they sign up? Is it a standard non-customized message saying “Thanks for signing up? This week’s tip is to take the time to customize a welcome message to remind them why they signed up for your emails in the first place.
After someone signs up for your emails, most email marketing programs have a standard welcome message that can be customized. Take a moment to thank them for signing up, inviting them to connect with you on social media (Facebook, etc.) and including an email coupon. By including a coupon, you’re reminding them that being a subscriber to your email list has value. Have the instructions say to print the email as the coupon and that it expires 30 days from the date it was emailed. By including an expiration date, they will be motivated to return to your store.
RCI Members: Still need to start your email marketing campaign? As a member, you receive a discount for Constant Contact email marketing. For details, visit the RCI website click on Member Programs under the Member Resources tab when signed in as a member.
Tags:
Customer Service
Marketing
Owning a Business
Social Media
Technology
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Posted By RCI,
Tuesday, February 5, 2013
Updated: Thursday, April 30, 2020
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We’ve seen the pictures on Facebook and Twitter and we know many of you have your stores beautifully merchandised and decorated for Valentine’s Day. This week we want to remind you to keep plenty of those Valentine’s goodies in stock until the beloved holiday.
Typically, Valentine’s Day sales are last-minute purchases, mainly the last 48 to 24 hours. Therefore, you want to be sure you have enough product available in store until the final day. Avoiding out of stock situations will help those last-minute customers know they can count on your candy store to be there for them year after year when they need it.
Worried you’ll have lots of product left over? Use ribbons and cello caddies to carry out the Valentine’s theme because they can easily be swapped out for Easter colors to avoid having to place the product on your after-holiday clearance shelf.
Tags:
Candy Making
Holidays
Marketing
Merchandising
Seasonal
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Posted By RCI,
Tuesday, January 29, 2013
Updated: Thursday, April 30, 2020
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No electricity. It can happen to anyone, right? Whether it’s 100 degrees outside and the AC units get overheated, or it’s 10 degrees outside and you lose power due to a snow or ice storm, no power can be detrimental for chocolate and candy makers. So this week’s tip is to invest in a generator for your business so you have access to back-up power.
Generators are gas or diesel-powered devices, which provide temporary electrical power. Whether it means keeping your store cool so chocolates don’t melt or keeping the tempering machine running so your employees can keep making product to fill shelves at Christmas-time, having a back-up generator is sure to save you a potential headache.
So, how do you choose a generator for your business?
- The type of generator you want depends on the purpose. Portable generators are good for providing relatively small amounts of electricity for remote use or back-up systems. Learn some of the basics of generators at FindGenerators.net.
- Take your existing power availability into account for larger models of generators (tip: check your electricity bill to get an idea of the power you use). Consider things like power output, maintenance and fuel costs when deciding which generator is best for your business.
- View a video and in-depth buying guide covering generator types, features, and wattage requirements at Consumer Reports.
- Find generator usage tips here, and then check out safety and related generator information at Red Cross, including buying the right model for your utility restrictions, proper maintenance and refueling tips.
Now, if you lose power, you (and your chocolates) won’t be left out in the cold (or heat)!
If you have tips or experience with buying generators for your business, share them with fellow readers in the comments below.
Tags:
GMP's
Owning a Business
Productivity
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Posted By RCI,
Tuesday, January 22, 2013
Updated: Thursday, April 30, 2020
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Super Bowl is a week from this Sunday and according to this infographic on 2012 Super Bowl parties, more than $50 million will be spent on food for Super Bowl parties across the country. That’s why this week’s tip is to join the madness and incorporate a few Super Bowl themed items in your candy store.
While you can’t legally use the logos and likeness of the competing Super Bowl football teams, you can use their team colors to create beautifully themed hostess gifts and party platters. How about football shaped cookies using icing with team colors? Or, try football shaped chocolate moulds with a stick in them to make football pop bouquets. Since eight million pounds of popcorn were consumed at Super Bowl parties last year, consider making salty snacks such as popcorn and pretzels mixes. The product possibilities are endless!
Be sure to spread the word among your customers using your website, Facebook, Twitter, Pinterest and whatever social media networks your customers are accustomed to, and encourage them to come to your store for their Super Bowl party treats. Remember, great pictures speak a thousand words so be sure to post beautiful pictures.
Do you have other ideas for joining Super Bowl madness and your candy store? Please share them in the comments below!
Tags:
Candy Making
Colors
Holidays
Marketing
Merchandising
Seasonal
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Posted By RCI,
Tuesday, January 15, 2013
Updated: Thursday, April 30, 2020
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Have you already set your packaging colors for Valentine’s Day and other spring holidays but want to incorporate the newest color trends and combos? Invest in a few spools of great ribbon or stylish embellishments and you’ll be on trend in no time!
We’ve gathered a few creative uses of emerald green, Pantone’s 2013 Color of the Year, from Pinterest to inspire your 2013 packaging and design creativity. Let the creative juices flow!
Bright Ribbon:
Classy Embellishments (great for wrapping a classic 4-piece box!):
Bright Accents:
Fresh Color Combo:
Fun Pattern:
Tags:
Colors
Holidays
Marketing
Merchandising
Packaging
Photos
Seasonal
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Posted By RCI,
Tuesday, January 8, 2013
Updated: Thursday, April 30, 2020
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At Retail Confectioners International, we’re excited to announce the launch of our new website, retailconfectioners.org!
Last week we officially launched the new RCI website. We’ve been hard at work over the last few months completely revamping our website to better meet the needs of our members and provide information to the confectionery industry. With the new drop-down navigation menu and search functions, it’s easier than ever to find the information you need. Plus, we’ve provided easy access to free industry resources, including:
- Classified Ads – see what’s for sale or wanted by chocolate and candy makers
- RCI Events & Education Courses – view a calendar of upcoming events and courses
- Book Recommendations – find a list of books recommended just for chocolate and candy makers
- Chocolate Holidays – discover history and fun facts about popular candy holidays
- Free Industry News – access a list of free industry news resources and links to sign up
- How Chocolate is Made – access information about how chocolate is made, beginning from the bean
We hope you’ll take a minute to visit the RCI website and add it to your list of bookmarked sites to visit often. If you’re not an RCI member, we invite you to click on the Membership tab to learn more about how a membership in RCI can help your business by connecting you to relevant information and fellow confectioners across the globe!
RCI Members: Sign in as a member to the new RCI website and access member-only resources, including an RCI Member Community to engage directly with fellow RCI members. Need your username and password? Just call RCI at 800-545-5381.
P.S. Are you headed to the Philly Candy Show? Be sure to stop by the RCI booth (#512) to meet RCI staff and learn more about RCI membership, events and more.
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Technology
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Posted By RCI,
Tuesday, January 1, 2013
Updated: Thursday, April 30, 2020
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Happy New Year!!
We all know how important it is to rest, yet so few of us actually take the time to do it. So, this week’s tip is to take the day off from work, or at least a day this week, to rest and get rejuvenated for the coming year.
Whether resting for you means enjoying a day at the spa, spending a day at home watching movies with loved ones, or engaging in retail therapy (aka shopping), take some time to relax and prepare yourself for all that 2013 has to offer.
As Leonardo Da Vinci said, “Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer.”
Tags:
Owning a Business
Productivity
Seasonal
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Posted By RCI,
Wednesday, December 26, 2012
Updated: Thursday, April 30, 2020
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A couple weeks ago we reminded you of the importance of setting goals for the coming year. Today, we’re reminding you to take time to celebrate and remember 2012.
Was 2012 a standout year for you and your business? Take time to celebrate with your employees and your family! Take a step back from running the business to thank your staff by taking them out to lunch or have a family fun night out. Get others involved and have staff name their favorite part of 2012 or a personal celebration from the year.
It’s also important to take time to acknowledge and remember any difficulties or challenges from 2012. Acknowledging what you've learned from those difficulties along the way and giving your staff the opportunity to acknowledge those challenges ensures they weren't in vain.
Now go make your celebration plans!
What are we celebrating here at Retail Confectioners International? An entire year of tips! That’s right, this week marks Tip #52, the final tip for the year 2012! Stay tuned for another great year of tips for retail chocolate and candy makers in 2013!
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Owning a Business
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Posted By RCI,
Tuesday, December 18, 2012
Updated: Thursday, April 30, 2020
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We have just a week until Christmas so this week’s tip is to actually stop making Christmas-themed products and packages. I know, it sounds crazy, but we promise it makes sense. If you instead focus these next few days on putting together winter-themed items (think snowmen, snowflakes, etc.), then your items will still be applicable gifts after the holidays and into the New Year.
Below find some snowman-themed ideas we found on Pinterest to get your creative juices started. Be sure to share any winter themed product ideas in the comments below.
Merry Christmas!
Tags:
Candy Making
Holidays
Marketing
Packaging
Seasonal
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Posted By RCI,
Tuesday, December 11, 2012
Updated: Thursday, April 30, 2020
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Most candy makers would probably agree it’s easier to keep a super-clean facility when the bows and boxes aren’t flying during the holiday season. But how is your staff doing with keeping the cleaning schedule when there seems to be no extra time in the day?
One way to stay on top of this is to test the cleanliness of your facility on a regular basis. We don’t mean a visual test where you look to see if the area appears clean but an actual scientific test for allergens, sanitation, etc.
You can buy sample test kits and do an on-site test of a variety of areas in your production zone. During one of our recent Kettle Talk panel forums, a member recommended buying sample test kits from Neogen. Using their food allergen tests you can do on-site tests to detect the target allergen ( see list of allergens here) in ingredients, liquids, clean-in-place rinses, finished foods, and on environmental surfaces. They also have sanitation tests to detect the amount of food residue and other organic matter, such as bacteria, yeast and mold, that may remain after cleaning.
Please note this is just one company that was recommended from one member to another at our event and others are likely available to you by searching online. If you also want to send swabs off to a lab to be thoroughly tested, Silliker Labs, who presented at the 2012 RCI Spring Regional event, also provides food testing and sanitation information for confectioners and food facilities.
Do you have other tips for maintaining a clean food facility in the midst of your busiest production schedules? Please share with our blog community in the comments below!
RCI Members: Access additional materials on Good Manufacturing Practices on the member side of the RCI website. Our new website being revealed in January will have a page dedicated to just this topic.
Tags:
Candy Making
Cleaning
GMP's
Holidays
Owning a Business
Quality Control
Seasonal
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