From its crunchy texture and salty exterior to its versatility in both sweet and savory applications—what’s not to love about pretzels? Adding pretzels to your existing confections is a quick and easy way to add a new, and interesting twist (pun intended) to your product line up.

Photo credit: River Street Sweets

Pretzel Peanut Butter Cup

Add that signature pretzel crunch to your peanut butter cups with chunky, crushed pretzel pieces both inside and out.

Photo credit: LiveLovePasta

Chocolate Pretzel Toffee

Who needs nuts when you’ve got pretzels? Consider substituting broken pretzel pieces for a yummy, nut-free toffee. Check out this recipe from Mel’s Kitchen Cafe.

Photo credit: Real Housemoms

Caramel-Stuffed Chocolate-Covered Pretzels

Take your chocolate-covered pretzels to next-level status by adding a generous dollop of caramel to pretzel twists before coating them in chocolate. If pretzel rods are more your style, consider dunking them in caramel before coating in chocolate. You might have to stock up on more pretzels for this one!

Photo credit: Brown Eyed Baker

Peanut Butter and Pretzel Meltaways

We’ve already established that peanut butter and pretzels are a winning combination, but in case you need more evidence, try adding a generous portion of crushed pretzels to your peanut butter meltaways or buckeyes and watch them disappear before your very eyes.

Photo credit: Real Housemoms

Salted Pretzel and Caramel Fudge

This is just another example of taking something already amazing—caramel and chocolate fudge—and turning up that craveable salty and crunchy factor with, you guessed it, pretzels.

Basically, the moral of the story is if you have existing confections that are sweet and creamy—like a rich, chocolate-covered vanilla buttercream or nutty hazelnut meltaway—try experimenting by adding pretzels and see what happens. Invite friends, family and loyal customers to stop by for a test taste in exchange for their feedback.

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