Get your business on track and on point with 2 half days of in-depth training where you’ll learn how to engage and connect with customers in your store, online and on social media. Take advantage of this unique opportunity to build a merchandising and marketing strategy that will take your business to the next level.   The course will be presented virtually via ZOOM. Students will have the opportunity to interact and ask questions live with instructors.

Course Tuition $149 Members / $249 Non-Members

Course Objectives:

RCI Merchandising Boot Camp will take you through each of the steps necessary to build a merchandising strategy that gets results. You’ll learn:

How to Speak Shopper: You can’t sell to people if you don’t know who they are or what motivates them to buy. You’ll meet the four generations of today’s consumers, how they shop, which social medias they prefer, and why that’s important to your success.

How to Think Like a Brand, but Act Like a Retailer: You’ll learn what it takes to build a brand that is consistently good both inside your store and out, plus what your website needs to do right now, how to create email blasts that bring shoppers to your store, and more.

How to Set Your Sales Floor to Sell: We’re talking store layout and design. You’ll learn how to put the science of shopping to work on your sales floor and embrace your space to sell more, plus how to set window displays that attract shoppers.

The Inside Secrets of Visual Merchandising and Display: You’ll learn the strategies, tactics, tips and techniques of store display that help your products sell themselves, plus how to utilize signing on your sales floor.

Instructors:

Rich Kizer and Georganne Bender are retail strategists, professional speakers, authors and consultants whose client list reads like a "who's who" in business. Companies internationally depend upon them for timely advice on consumers and the changing retail marketplace. KIZER & BENDER are contributors to MSNBC’s television program “Your Business,” as well as numerous other media outlets. The dynamic duo made Meetings & Conventions Magazine's list of “Favorite Keynote Speakers,” and together, they have been named two of Retailing's “Most Influential People,” amid many other accolades.

Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. As consumer anthropologists they stalk and study that most elusive of mammals: today's consumer. Any speaker can talk about consumers, but Georganne and Rich actually become them. In addition to focus groups, one-on-one interviews and intensive on-site studies, their research includes posing as every kind of customer you can imagine. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.