Do you have an email marketing strategy? This week’s tip is to be sure that going mobile is part of your strategy.
- Start with your email template. View your current emails on a mobile device and see how easy (or difficult) it is to read them. Make adjustments to the template to improve readability such as changing from multiple columns to one column.
- Cut down content. When your customers are reading emails on their phones, they’re not looking for a lengthy article. They are looking for just the minimum amount of information needed to make a decision. Also consider your own goals for the email and only include information that helps to meet those goals.
- Rethink links. Constant Contact has found that to encourage click-throughs buttons work much better than links on a mobile device. Additionally, avoid stacks of links as they’re difficult to click on with a finger – the risk of clicking on the wrong link is fairly high.
- Review font choices. Again, it is important to view your email as your customers will see it. Is your font selection easy to read? Are there too many fonts being used?
Now, get those emails optimized before the holidays get here!
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