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2020 Annual Merchandising Boot Camp
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2020 RCI Annual Convention



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NEW! MERCHANDISING BOOT CAMP
Monday, June 15 │ 8:00 AM - 4:00 PM

Take advantage of this unique, full-day education course, designed to help retail confectioners build a merchandising and marketing strategy that will make your business POP. Get your business on track and on point with in-depth training where you’ll learn how to engage and connect with customers in your store, online and on social media.

  
LEARNING OBJECTIVES

Designed with the retail candy maker in mind, this course is aimed at equipping you with the tools needed to remain relevant and competitive in the industry. You’ll learn:

  • How to Speak Shopper: You can’t sell to people if you don’t know who they are or what motivates them to buy. You’ll meet the four generations of today’s consumers, how they shop, and why that’s important to your success.

  • How to Think Like a Brand but Act Like a Retailer: You’ll learn what it takes to build a brand that is consistently good both inside your store and out.
  • How to Set Your Sales Floor to Sell: We’re talking store layout and design. You’ll learn how to put the science of shopping to work on your sales floor and embrace your space to sell more stuff. 
  • The Inside Secrets of Visual Merchandising & Display: You’ll learn the strategies, tactics, tips and techniques of store display that help your products sell themselves.

  • How to Create an In-Store Signage Program: 70% of purchase decisions are made on your sales floor and signing is a big part of that decision process. You’ll learn how to create signs that get results.

  • How to Create Store Windows that Sell: Your windows are the first thing shoppers see from the outside, they set the tone for what they’ll find inside so they need to be carefully planned.

  • How to Back Up Your Brand through Digital Marketing: You’ll learn what your website needs to do right now, social media marketing for retailers, plus, how to create email blasts that bring shoppers to your store.
  REGISTER  


TOP 3 REASONS TO ATTEND

    
 
#1  Two great events. One trip.
RCI will host Merchandising Boot Camp immediately leading up to the Annual Convention & Industry Expo. Come early to gain in-depth training on how to build a marketing and merchandising strategy for your business. Stay for the industry expo and additional education and connection opportunities.  

#2  RCI members save.
As a gift to RCI members, the Board of Directors approved a substantial discount for this full-day of in-depth merchandising training. Don't miss out!

#3  Content delivered from top experts in retail.
Kizer and Bender are experts on generational diversity, consumer trends, marketing, promotion and everything retail.
 
    

INSTRUCTORS
Rich Kizer & Georganne Bender, KIZER & BENDER

Rich Kizer and Georganne Bender are retail strategists, professional speakers, authors and consultants whose client list reads like a "who's who" in business. Companies internationally depend upon them for timely advice on consumers and the changing retail marketplace. KIZER & BENDER are contributors to MSNBC’s television program “Your Business,” as well as numerous other media outlets. The dynamic duo made Meetings & Conventions Magazine's list of “Favorite Keynote Speakers,” and together, they have been named two of Retailing's “Most Influential People,” amid many other accolades.

As consumer anthropologists they stalk and study that most elusive of mammals: today's consumer. Any speaker can talk about consumers, but Georganne and Rich actually become them. In addition to focus groups, one-on-one interviews and intensive on-site studies, their research includes posing as every kind of customer you can imagine. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.