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2020 Annual Education
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2020 RCI Annual Convention



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What's New:  MERCHANDISING BOOT CAMP    ONE-ON-ONES


EDUCATION

Take your business from fizzle to POP with thought-provoking education led by experts in their fields and crafted to meet the unique needs of the retail confectioner. 

You'll learn how to:

  • Create eye-popping packaging that sells itself.
  • Capitalize on viral success.
  • Rethink social media as a tool for recruiting and employee engagement.
  • Build your team through coaching and mentoring. 
  • Position your business for growth. 
  • NEW! Opportunity to add on full-day Merchandising Boot Camp on Monday, June 15th. You'll learn how to build a merchandising and marketing strategy that gets results. Learn more

Scale Your Brand with Packaging that Pops 
Emily Page, Pearl Resourcing 
Tuesday, June 16 
│ 9:00-10:00 AM

What things matter when making a packaging choice? Learn how to look expensive, while spending less with tips for packaging design on a budget. Make your products stand out by learning how to scale like the big businesses by honing in on when to customize, when to buy stock items and how to add affordable embellishments. 

Emily Page is a brand growth strategist with expertise in packaging design, product development and sales for CPG products in retail and online commerce. She has over 12 years of experience launching and building 7-figure brands and private label programs in retailers like Costco, BJ’s, Trader Joe’s, Williams-Sonoma, Dean & Deluca, Lolli & Pops, Kroger and Amazon—including packaging for a number of confectionery products. She has launched and sold her own best-selling brands including Jocko White Tea with podcaster, author and retired Navy Seal Jocko Willink on Amazon and various retailers. Currently Emily is the owner and CEO of international packaging and product development agency, Pearl Resourcing, and she also consults on retail sales and how to successfully grow businesses. She brings a deep understanding of what it takes to stand out on the shelf and what buyers are looking for in terms of branding.

How to Capitalize on Viral Success 
Panel Discussion
Wednesday, June 17 │ 9:00-10:00 AM

Think celebrity endorsements are reserved for only big brands with big advertising bucks? Think again. Hear from a panel of RCI candy maker members whose businesses have experienced various forms of viral success. Learn how they made the most of their opportunities with strategic thinking and action, as well as what worked and what didn't. 

Rethinking Social Media as an HR Tool 
Ted Janusz, Janus Presentations
Wednesday, June 17 11:00 AM - 12:00 PM

Social media, often considered to be a distraction for employees, is now being leveraged as a tool for human resources. During this interactive workshop, learn how to use social media to help with recruitment, employee engagement and building a reputation for a strong company culture within your community.

Ted Janusz, says, “If I lecture at my audience, they don’t retain the information. But if they help write the script, they do.” Ted is a certified speaking professional and has been featured on Business Week.com, MSNBC.com and the FOX News Channel. Janusz is a member of the National Speakers Association and has earned his MBA in marketing from the University of Pittsburgh.
 

Build an Exceptional Team Through Coaching and Mentoring
Ted Janusz, Janus Presentations
Wednesday, June 17 │ 2:00-3:00 PM

Leading people isn’t easy, in fact, many leaders would agree it’s the most difficult part of their jobs—that doesn’t always get easier with experience. Learn how to create a workplace where employees feel motivated, engaged and satisfied through key coaching and mentoring techniques designed to make you the best leader you can be.

Positioned for Growth 
Peter Van Leer, Dutch Valley Food Distributors
Wednesday, June 17 │ 3:00-3:30 PM

Position your business for growth in 2020 and beyond. Take a look at trends and understand how shifts in consumer lifestyles are affecting retail confectioners. Discover viable opportunities for growing your business based the same metrics and attributes employed by Wall Street traders to select winning companies for investment. Learn how to adapt and evolve to succeed at meeting consumers’ changing needs.

Peter Van Leer has been involved with chocolate for most of his life as one of the third-generation owners/operators of Van Leer Chocolate Corporation. He has hands-on experience in operations, logistics, customer service, purchasing and commodity trading, quality assurance, research and development and sales and marketing. Peter served three years as director of marketing North America for Barry Callebaut following the company’s acquisition of Van Leer Chocolate. Peter left the industry in 2001 to pursue a career as an investment advisor and trader in securities. In early 2018, he returned to his roots by joining Dutch Valley Foods as an in-house chocolate specialist.

Candy Clinic 
RCI Member Exclusive
Tuesday, June 16 │ 3:00-5:30 PM

Get recognized for your creative, new ideas! If you have a clever concept that has worked well in your business, you're invited to share it! This session will give you creative ideas for your store as fellow RCI members share during a short presentation about their best products, packaging and marketing. Attendees vote for their favorite entrants and awards are presented to winners at the Awards & Afterglow on Wednesday evening. View what Candy Clinic is like! Categories include:

  • Best Summer Idea
  • Best Christmas Idea
  • Best Valentine's Day Idea
  • Best Easter Idea
  • Best Misc. Holiday Idea
  • Best Marketing/Merchandising Idea
  • Best Packaging Idea
  • Best New Piece
  • Best Innovation

Kettle Talk
RCI Member Exclusive
Wednesday, June 17 │ 3:30-4:30 PM

Do you want to know the secrets to making exceptional confections? Join this open discussion where confectionery professionals ask questions and share knowledge on the topics of chocolate techniques, production, regulatory affairs, labeling laws, business ownership and more. Drop off questions in advance at the registration desk or ask questions directly during the session.

 

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