/
Print Page   |   Contact Us   |   Sign In   |   Join RCI
2016 Merchandising Schedule
Share |



REGISTER   HOME   SCHEDULE   INSTRUCTORS    HOTEL & TRAVEL 



TUESDAY, APRIL 19, 2016 - ARRIVAL DAY

For those attendees who do not live in the area, it is recommended to arrive the evening before the course begins.

•  Optional Field Trip:  Tuesday evening visit Marie's Candies, home of instructor, Rebecca Craig, to see first-
                                    hand their use of themes, merchandising and more. We will meet at Marie's Candies at
                                    7:00 PM. Students are encouraged to carpool together and depart Piqua at 6:00 PM.


WEDNESDAY, APRIL 20, 2016

Learn the fundamentals of branding, merchandising, product displays & promotions from industry experts.

8:00 AM  Shuttle Departs Hotel 
8:30 AM  Welcome, Course Overview and Introductions
8:45 AM  Branding Basics: Create A Consistent Look and Feel Inside and Out of Your Store
9:45 AM  Break
10:00 AM  Let's Get Visual: Design Principles for Merchandising and Signage
11:30 AM  Merchandising Displays and Themes: Best Practices from Marie's Candies 
12:15 PM  Lunch Provided
1:15 PM  How to Execute a Promotional Experience 
2:00 PM  Promotion Fundamentals: Key Components of a Promotion from Start to Finish 
2:45 PM  Break
3:00 PM  Think Outside the Box: Gift Baskets, Containers and Towers 
4:00 PM  Review the Day
4:30 PM  Shuttle Departs for Hotel

THURSDAY, APRIL 21, 2016

Reinforce what you learned in the classroom with hands-on activities.

8:00 AM  Shuttle Departs Hotel
8:30 AM 




Hands on activities including:
•  Creating a Promotion
•  Designing and Shipping Gift Baskets
•  Building Product Displays
   (Lunch Included)
3:30 PM  Review the Day
4:00 PM  Shuttle Departs for Hotel

FRIDAY, APRIL 22, 2016

Become a social media master with practical advice from RCI partner, Constant Contact, and receive your course certificate of completion. The course will conclude at noon in time for afternoon departures.

8:00 AM  Shuttle Departs Hotel
8:30 AM 
Email Marketing for Success: Grow Your Business with Newsletters & Announcements
9:30 AM  Campaigns That Drive Action: ​Offers and Promotions
10:15 AM  Break
10:30 AM  Social Media Mastery 101
11:15 AM  Presentation of Certificates
​12:00 PM  Shuttle Departs for Hotel ​(Bagged Lunch To Go)
•  Designing and Shipping Gifts Baskets