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2016 Merchandising Instructors
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Kevin Smith - Lead Instructor 
Kevin Smith Studios, Inc. 

Kevin Smith began his 
extensive career at JCPenney where he spent 10 years managing, conceptualizing and executing merchandising strategies. Using his experience and refined skills, Kevin assumed the role of entrepreneur in 2002, successfully launching his own agency, Kevin Smith Studios Inc., specializing in merchandising, branding as well as holiday and giftware product development. His collections are built through the skillful execution of product design, merchandising, branding as well as graphic design and have been carried by major retailers such as Macy’s, Saks Fifth Avenue, QVC and many more. He further established himself as an expert in his trade when he built and led the visual merchandising strategy and implementation for Winans Chocolates and Coffees as they began to franchise in 2005. Kevin successfully bridges the gap between product and consumer through brand storytelling and compelling merchandising. He effectively demonstrates to clients the power of an all-encompassing customer experience.


Rebecca Craig 
Marie's Candies 

Rebecca Craig is a third generation candy maker. In 1998, Rebecca received a bachelor’s degree in Psychology from Taylor University.  Four years later, she decided to come back to the family business and make Marie’s Candies her career. Rebecca has attended both the Malley School of Merchandising at Malley’s Chocolates in 2003 and the RCI Merchandising Boot Camp at Morley Brands in 2008.  Rebecca enjoys creating themes and combining candy with gifts for each holiday.


Randy Good 
Good's Candy Shop

Randy Good is the owner of Good's Candy Shop in Anderson, Indiana - one of the largest independent chocolate and ice cream shops in the state. Randy is a self-proclaimed business addict and author who mixes humor with life lessons from his 40+ years of experience. Randy hosts numerous unique events at his store to build excitement around his brand and enhance the shopping experience.


Carlos Scarpero 
Constant Contact 

Carlos Scarpero has been doing online marketing since 1999, and he is known throughout the business community as "Mr. Leads" because of his wealth of social media connections and knowledge. Carlos' digital agency, Mr. Leads, provides online marketing services to companies and non profits all around the country. In 2013, Carlos became an Authorized Local Expert for Constant Contact.